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hydrating longwear dewy gel foundation with collagen and hyaluronic acid
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hydrating longwear dewy gel foundation with collagen and hyaluronic acid
hydrating longwear dewy gel foundation with collagen and hyaluronic acid
hydrating longwear dewy gel foundation with collagen and hyaluronic acid shade range
shape tape hydrating foundation
hydrating longwear dewy gel foundation with collagen and hyaluronic acid

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shape tape hydrating foundation shape tape hydrating foundation

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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.4 / 5.0
2,714 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1696
596
200
112
110
Skin Tone
Light (790)
Fair (626)
Neutral (492)
Medium (442)
Skin Type
Combination (1272)
Dry (1113)
Normal (505)
Acne Prone (432)
This Product Is
Moisturizing / Hydrating (2230)
Long Lasting / Long Wearing (1346)
Brightening (735)
Crease Resistant (637)
This Formula Is
Lightweight (1819)
Buildable (1355)
Non Greasy (916)
Full Coverage (879)
Love this shape tape
April 1, 2020
Troy, NY, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Dry
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
It’s not as full coverage as I thought the medium buildable coverage would be, but it’s nice if you don’t have much to cover up on your face. The consistency of it is lovely though, It smells nice and it’s liquid, but not runny at all. It’s great for a natural/radiant finish on dry skin. It does rub off easily so make sure you set this foundation a lot. I can’t really use powder with my texturized skin or it looks blotchy/caked with the slightest bit, so that’s why I prefer a full coverage makeup. It’s brightening also.?
April 1, 2020
Kingsport , TN, US
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
Combination
Acne Prone
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
This Formula Is
Buildable
Great coverage.
I like this product and the coverage it offers. However it isn’t the most hydrating. It makes my skin flake in areas that are dryer than most.
This review was collected as part of a promotion
March 31, 2020
Fort Wayne , IN, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Great foundation
Great foundation better than my IT bb cream. Med to full coverage very hydrating & feels amazing on my face. I did not need to set with powder.
This review was collected as part of a promotion
March 29, 2020
San Antonio , TX, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Good for combination skin
Perfect for my skin type. My under eyes and my nose get fairly oily and my forehead gets pretty dry. This foundation is the best of both worlds. It adds the perfect amount of moisture to my dry zones without worsening my oily zones. The coverage is awesome. It covers the red discoloration of my undertone perfectly.
March 28, 2020
Barrington, NH, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Good foundation for the price!
This review was collected as part of a promotion
March 26, 2020
Richmond , VA, US
Age: 25-44
Skin Type
Combination
This Product Is
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Love it!
Love this foundation! It provides me with full coverage, but does not feel heavy on my face. Will definitely purchase again.
This review was collected as part of a promotion
March 26, 2020
Indianapolis , IN, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
GREAT FOR WINTER
I really enjoy using this foundation during winter becauase my skin gets so dry-- it can be very hydrating so a little goes a long way. Such a great foundation :)
This review was collected as part of a promotion
March 26, 2020
Decorah, IA, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Creased into laugh lines within an hour
I was not impressed with this foundation. It didn’t provide much coverage and creased into laugh lines within an hour. Won’t be buying again.
This review was collected as part of a promotion
March 26, 2020
Vancouver, WA, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Perfect match
I live this foundation so much. With the match me quiz I was able to find my perfect shade on the first try. Light weight but descent amount of coverage.
This review was collected as part of a promotion
March 26, 2020
Miami, FL, US
Age: 15-24
About Me:
Basic Beauty