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shape tape hydrating foundation shape tape hydrating foundation

ZK 420 ZK 270
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Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
ZK 290
  • Reviews
  • Q&A
4.3 / 5.0
2,499 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1550
551
186
109
103
Skin Tone
Light (739)
Fair (552)
Neutral (455)
Medium (423)
Skin Type
Combination (1165)
Dry (1037)
Normal (461)
Acne Prone (408)
This Product Is
Moisturizing / Hydrating (2051)
Long Lasting / Long Wearing (1241)
Brightening (673)
Crease Resistant (586)
This Formula Is
Lightweight (1679)
Buildable (1235)
Non Greasy (851)
Full Coverage (821)
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Great product!
Excellent buildable foundation! Doesn't look cakey and lasts all day without creasing. I sometimes have trouble matching my skintone and some foundations look too yellow on me, and the porcelain beige foundation has a beautiful natural shade! I usually apply with a beauty blender and let it set and warm up to my skin for a few minutes before applying any other concealers or powders.
November 21, 2019
Pittsburgh, PA, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Normal
Disappointment
Looks great at first, after about an hour my face looked greasy and it settled into any smile lines pretty bad. Also made my pores look larger than normal. My 10 dollar drugstore make up lasts at least 3 times longer. Seriously disappointed in this product.
November 20, 2019
Pickerington, OH, US
Age: 25-44
Purchased
1 month ago
About Me:
Pro Makeup Artist
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Will never use another foundation but this
I love this foundation so much. It's hydrating without being greasy, and it's full coverage but also sheer enough to appear natural. The only drawback is the packaging...the plastic ring at the bottle's opening that portions out the product is inhibiting, especially when you get to the end of the bottle...I just had to pop it off and I was able to access the rest, though.
November 20, 2019
Lebanon, OR, US
Age: 25-44
Skin Tone
Medium
Skin Type
Dry
Great product, just hard to find the right skin tone..
I bought medium-tan beige and found it a bit too dark for my freckly skin type. I tan really easily so I thought that would be a good for me but I’ll definitely go a tone lighter next time ! For now I prefer using my MEDIUM BB cream which is a perfect tone match for me !!
November 19, 2019
Canmore, AB, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Favorite foundation
I LOVE this foundation, it’s my go to especially when the weather gets cold. It does t break up on my face like other foundations in similar price points, my face looks natural all day. Highly recommend if you have set or combo skin!
This review was collected as part of a promotion
November 19, 2019
Philadelphia, PA, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Love this one
This foundation ends my search . It’s good and hydrated feels so perfect for my skin tone .
November 19, 2019
Chennai , Tamilnadu, IN
Age: 25-44
Purchased
1 month ago
About Me:
Skincare Obsessed
Skin Tone
Fair
Skin Type
Combination
Acne Prone
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Buildable
Outstanding Foundation
I've found my new favorite foundation. Pairing this with the Shape Tape concealer was one of my best purchasing decisions. Great, buildable coverage. Highly recommend!
This review was collected as part of a promotion
November 18, 2019
Tuscaloosa, AL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Tan
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Wow!
This foundation is fantastic! My skin doesn't feel dry at all and non-greasy. Other foundations that say are for dry skin, kind of make you look shiny/greasy, but this one does not. It's light weight and buildable, but for me, a little bit of foundation does the job. Plus,it also has collagen and hyalouric acid which is great.
November 18, 2019
Toronto, ON, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Mi base favorita
Me encanta la cobertura y se aplica facilmente. Solo creo que la brocha aplicadora podría ser cambiada por un pump.
November 18, 2019
santiago, santiago, CL
Age: 25-44
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
The best foundation
My favourite! It covers well without drying out the face. Easy to blend in and fix mistakes when you use blush or other products
This review was collected as part of a promotion
November 17, 2019
Mississauga, ON, CA
Age: 25-44
Purchased
2 months ago
About Me:
Trendy Tartelette