Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
A medium-light skinned hand squeezed foundation onto a fluffy foundation brush. The model swipes the brush with product across her right cheek & blends in a zoomed-in shot. In a full-face shot, she finishes blending out the right side of her face. She mouths an impressed “ooo” as she tilts her face to compare the blended-out side to the no-makeup side. “Love,” she mouths.
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation

Amazonian clay 16-hour full coverage foundation Amazonian clay 16-hour full coverage foundation


best-selling, soft matte mousse 1.4 fl oz / 50 mL


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Whip up your best skin with our new & improved, best-selling Amazonian clay foundation!


  • New formula, new shades, new way to clay!
  • featherlight full coverage wears for 16 hours
  • oil-free soft matte, never flat finish
  • whipped mousse glides on like silk, wears like iron™
  • poreless technology erases the look of pores, fine lines & wrinkles for an airbrushed finish
  • powered by sustainably sourced, hand-harvested Amazonian clay for smooth, even & hydrated skin
  • Won't cake or crease - save the cake for dessert!


  • vegan
  • 16-hour longwear
  • dermatologist tested


  • 100% agreed it reduces the appearance of pores
  • 100% agreed it reduces the appearance of fine lines
  • 100% agreed it doesn't look or feel cakey
  • 100% agreed it makes skin look smooth & flawless
  • 100% agreed it covers redness & imperfections
  • 100% agreed it improves the look of skin’s texture
  • 100% would recommend to a friend

*based on a consumer panel & clinical study of 32 subjects


  • Amazonian clay: for better, longer, truer wear
  • Vitamin E: natural preservative that also acts as an anti-inflammatory emollient & antioxidant
  • mineral pigments: soothe & soften skin


Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

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3.1 / 5.0
359 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Skin Tone
Light (52)
Neutral (37)
Fair (28)
Medium (18)
Skin Type
Combination (73)
Normal (44)
Acne Prone (34)
Oily (32)
This Product Is
Long Lasting / Long Wearing (67)
Mattifying / Oil Absorbing (45)
Pore Minimizing (35)
Crease Resistant (20)
This Formula Is
Full Coverage (76)
Lightweight (38)
Buildable (38)
Non Greasy (25)
Rated 2 out of 5
Extremely dry
I have oily skin, and it is too dry for me. Tarte should have never changed the old formula.
October 4, 2022
Ponchatoula, LA, US
Age: 45-64
2 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Love this. Probably should have gone one shade darker. You can wear very little or add to it. Would definitely recommend.
September 13, 2022
Conway , SC, US
Age: 45-64
2 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Perfect for Very Pale Complexions with Pink Undertones, Airbrushed Appearance
I decided to post my review of this foundation in response to some negative reviews. I did not find Tarte foundation, unfortunately, until this new formula came out, so I cant compare. What I CAN say is that it is by far the best foundation I have ever used for my extremely fair skin with zero yellow tones, dry and very sensitive. I have people tell me it looks airbrushed and I have not tried the brush yet. I use in combination with Shape Tape concealer in one shade brighter, Porcelain Beige with Fair Beige, and the result is flawless. There are customers out there that love this formula and color options for very fair skin, and the cushiony full coverage for 50+ age skin.
September 7, 2022
Huntsville, AL, US
Age: 45-64
About Me:
Makeup Maven
Rated 1 out of 5
Very Disappointed
Bring back the original formula!! I'm very disappointed that this no longer contains SPF and that my former color is no longer available. This new formula is a real miss for Tarte!
August 22, 2022
Bothell, WA, US
Age: 45-64
Rated 5 out of 5
New formulation— READ for insight.
I’m writing this review to give insight to all those who are obsessed with the original Amazonian clay formula (like me).

I have used the original formula for close to 11 years and nothing else came close to how perfect this foundation was for me. So when this new one came out.. I thought, what is there to fix?

So I ordered it in the same shades I order the original but they looked horrible on me. I tried 2-3 shades and gave up and started to experiment with other foundations to find dupes (which none were like the Amazonian clay original).

So I finally decided to go into to Ulta and had a specialist color match me with the new formulation. I spent over an hour there but we found the right color!! Needless to say, a color I had never used with the original formula.

I used to use light med beige and light medium honey ( when I’m more tan) and in the new formula I am light medium natural (36N).

I’ve been using it for the last week and it’s been fantastic. It feels great on my skin. Doesn’t crack or build up. Keeps the shine at bay and feels like it lasts longer than the original.

It was a long process to get here but if you’re experiencing the same struggle as I was, go in and get the color matched right before you vote this formulation out.
August 21, 2022
Boynton Beach , FL, US
Age: 25-44
About Me:
Makeup Maven
Rated 5 out of 5
The very best!
I just can't believe the coverage provided by this very affordable foundation. It stays on all day, doesn't look like you have makeup on, and has performed a miracle for me. Very rarely I get a herpes infection that just blows up. I have never been able to hide it...until now. Using my Tarte foundation I have had no qualms about going to work and in the public. Absolutely a miracle. I highly, highly recommend!
August 18, 2022
Littleton, CO, US
Age: 65+
About Me:
Basic Beauty
Rated 5 out of 5
Tarte Amazon Clay Foundation
Love it! Makes my skin flawless!!!
August 14, 2022
Ham Lakr, MN, US
Age: 65+
2 months ago
About Me:
Total Newbie
Rated 2 out of 5
I used to only buy the original formula Amazonian clay foundation and it was amazing! The water based foundation that they no longer have was amazing also. They took that one away and changed this formula and I don’t even use this brand anymore. It was so disappointing and it made my skin look cakey and just smeared over my face and was wayyyy too light even though it was the same shade I had always used. If they brought back either one of the older formulas I would buy it in a heartbeat.
August 12, 2022
Evansville , IN, US
Age: 15-24
Rated 2 out of 5
Please Bring Back Old Formula
Please bring the old formula! The new formula doesn’t have any colors that match my skin perfectly like the old one and the feel is very chalky. Before the makeup was the BEST I ever used with airbrush flawless finish and of course you have to change it.
August 6, 2022
Queens, NY, US
Age: 25-44
Rated 5 out of 5
I loved it it’s full coverage and matches my skin color and doesn’t make my skin brake out!!!
July 29, 2022
Greeneville , TN, US
Age: 15-24
3 months ago
About Me:
Total Newbie