face tape™ foundation
face tape™ foundation
A light skinned model uses sponge applicator to apply foundation to one side of her face. She smiles & shows off the full coverage on one side versus the other uncovered side. She shows off the final full-face look, including mascara, blush & lip gloss.
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation

face tape™ foundation face tape™ foundation


featherlight full coverage 1.01 fl oz / 30 mL
¥ 5.070



Find Your Perfect Shade


  • Select shade
Add to Bag

Add to cart options

Product Actions

save with sets

face tape™ all stars bundle

face tape™ all stars bundle

¥ 6.050 (¥ 10.537 value)

Product Review:4 1/2 out of 5 stars
Save ¥ 4
Additional Information


A full-coverage foundation without the full feel!


  • nourishing, natural matte finish never looks dry
  • tape technology™ helps smooth texture & blur the appearance of pores, fine lines & wrinkles
  • covers redness, age spots & blemishes 
  • transfer-proof, waterproof & sweatproof
  • plays best with shape tape™ concealer


  • vegan
  • tarte 12-hour power™
  • dermatologist tested
  • transfer-proof
  • waterproof
  • sweatproof

**based on a clinical study of 33 subjects


  • 100% said it helped minimize the look of pores
  • 100% said it covered dark spots, redness & imperfections
  • 97% said it helped skin look smoother
  • 97% said it felt comfortable & gentle on skin
  • 94% said it made skin look natural & healthier
  • 94% said it felt nourishing

*based on a consumer panel study of 33 subjects


  • snow mushroom: helps hydrate, reduce inflammation & brighten
  • apple fruit extract: rich in antioxidants to help protect against free-radicals
  • hyaluronic acid: delivers moisture, firmness & suppleness


Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.5 / 5.0
3,345 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Skin Tone
Light (846)
Neutral (730)
Medium (531)
Fair (445)
Skin Type
Combination (1583)
Acne Prone (632)
Normal (624)
Dry (617)
This Product Is
Long Lasting / Long Wearing (2079)
Mattifying / Oil Absorbing (1160)
Pore Minimizing (973)
Moisturizing / Hydrating (962)
This Formula Is
Full Coverage (1964)
Lightweight (1470)
Buildable (1272)
Non Greasy (974)
Rated 1 out of 5
Suffocating, shows every wrinkle & pore
Suffocating, shows pored & wrinkles, looks good when you try it at Sephora but look terrible once actually at home ding you're makeup.
January 21, 2023
Pottstown, PA, US
Age: 25-44
About Me:
Makeup Maven
Rated 5 out of 5
I love this foundation
I have oily skin and this does a good job of providing seamless coverage, covers my pores, and doesn't make my face oily. It's winter time so the real test will be in the summer when it's hot an humid, but for now, I'm very pleased with this product.
January 20, 2023
Richmond, VA, US
Age: 45-64
3 weeks ago
About Me:
Basic Beauty
Rated 4 out of 5
Nice but looks cakey at the end of the day
I switched to Tarte after the company I was using changed its formula. I like how this foundation applies smoothly but can have some streaks. By the end of the day, I feel like it has sunken into my pores and looks a bit cakey. Trying to find ways to fix this because I really do like the product.
January 19, 2023
Springville, PA, US
Age: 25-44
1 month ago
About Me:
Total Newbie
Rated 5 out of 5
Love the coverage this product provides. I would recommend this.
January 18, 2023
Age: 25-44
1 month ago
Rated 5 out of 5
I’ll buy again
Fast shipping! Love this product! Don’t need much, you only use a little bit! So should last a while!!
January 16, 2023
Monona, IA, US
Age: 25-44
1 month ago
Rated 1 out of 5
I have pretty oily skin. I use a primer before applying this foundation with a beauty blender. I finish by using a setting powder. Throughout the day, the makeup pulls apart on my face causing it to look splotchy. I wish I could return it because I'm not a fan at all!
January 12, 2023
Oklahoma City, OK, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 1 out of 5
Impossible Shade Matching
I wear Fair Sand in the Amazonian Clay foundation, so I ordered the same shade for the face tape foundation. The shade is SO wrong!
January 12, 2023
Austin, TX, US
Age: 25-44
About Me:
Basic Beauty
Rated 1 out of 5
Not worth it
Applies nicely but doesn't cover spots like the concealer. Looks very oily not long after application even after powder. Doesn't stay on either. Would not recommend to anyone.
January 12, 2023
Denver , CO, US
Age: 25-44
Rated 5 out of 5
Love this stuff. Matched my skin color perfectly
January 2, 2023
Garner, NC, US
Age: 25-44
1 month ago
Rated 5 out of 5
Love it. Don't know why I waited so long to try it.
I love this formula. It has the full coverage but goes on with ease and stays on. It doesn't look like it is "wearing off" throughout the day.
December 30, 2022
Eugene , OR, US
Age: 45-64
1 month ago
About Me:
Basic Beauty