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hydroflex™ serum foundation
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hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
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hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation

Details

hydroflex™ serum foundation hydroflex™ serum foundation

flexible, medium-coverage 1.01 fl oz / 30 mL
€39

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Details

WHAT IT IS

The yoga pants of foundation!

WHAT IT DOES

  • serum foundation lets the true you shine through
  • hydroflex technology™ moves with your skin so it won't crease or cake
  • medium coverage, featherlight formula for a natural finish that looks & feels like your skin
  • super serum complex with 8 types of hyaluronic acid promotes better bare skin
  • water-based formula applies evenly & effortlessly
  • delivers 12-hr hydration, brightens & smooths
  • minimizes look of pores, fine lines & wrinkles
  • sweat protect complex keeps skin looking fresh
  • waterproof, sweatproof, & fragrance free

 

TARTELETTE™ TESTED*

  • 100% agree it feels weightless & comfortable on skin
  • 100% agree it looks natural on skin
  • 100% agree it doesn’t look cakey
  • 100% agree it makes skin look smoother

*based on a study of 34 subjects

 

CLINICAL RESULTS

  • vegan
  • 12-hr hydration
  • 16-hr longwear
  • waterproof
  • sweatproof
  • dermatologist tested

 

SKINVIGORATING™ INGREDIENTS

  • hyaluronic acid: intensely hydrates
  • water: nourishes skin
  • niacinamide: helps brighten & minimize look of pores
  • vegan collagen complex: for a smooth & plump look
  • marine plants: help reduce look of lines & wrinkles
  • sea daffodil: anti-inflammatory & helps brighten

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
3.7 / 5.0
125 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
61
17
14
12
21
Skin Tone
Neutral (28)
Light (25)
Fair (15)
Medium (11)
Skin Type
Combination (57)
Dry (24)
Normal (21)
Acne Prone (21)
This Product Is
Moisturizing / Hydrating (62)
Crease Resistant (37)
Long Lasting / Long Wearing (32)
Brightening (22)
This Formula Is
Lightweight (84)
Non Greasy (36)
Buildable (29)
Full Coverage (7)
Rated 1 out of 5
Horrible product!
If I could give no stars, I would. I was a huge fan of the water foundation, 12N was my shade. Wore like a dream and lasted all day without an issue!

This is nowhere near comparable! Absolutely AWFUL!!! It separates, no matter what primer you use (or without) within an hour or so. Do not buy!
December 4, 2021
Coquitlam, BC, CA
Age: 25-44
About Me:
Skincare Obsessed
Rated 1 out of 5
Not worth it :(
This is NOWHERE near comparable to the Sea Water Foundation. I ordered my shade, 12N and it’s practically paper white- so different from the 12N water foundation. It’s a very sheer coverage and soaks right into my make up sponge. Such a disappointment!
November 26, 2021
Buffalo , NY, US
Age: 25-44
About Me:
Skincare Obsessed
Rated 4 out of 5
very natural
Light foundation with serum qualities. I like how it brightens (and color corrects) and does not crease. Use it when I'm going for a natural look.
November 24, 2021
Reykjavík, Select a State / Province, IS
Age: 45-64
About Me:
Skincare Obsessed
Rated 4 out of 5
Good!
This is pretty good foundation. It's a light/medium coverage. Very liquidy, spread easily. Looks great under powder.
This review was collected as part of a loyalty reward promotion
November 23, 2021
Ferguson, NC, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 4 out of 5
Good foundation!
I really like this foundation. It’s lightweight and pretty good coverage. I will definitely be buying it again.
This review was collected as part of a loyalty reward promotion
November 22, 2021
Hightstown , NJ, US
Age: 25-44
Purchased
2 months ago
About Me:
Trendy Tartelette
Rated 1 out of 5
Save your money…potentially the worst product in the market
This is by far the worst foundation/face product I have ever used. For starters, the colors do not match/correspond with their shade tool. The color match suggestion is no where near my current foundation. Secondly, the product does not blend and balls-up and flakes when on the skin. I have waited up to 10-minutes for the product to “absorb” or settle and it doesn’t. Lastly, it does not stay on the skin - wipes off on everything. This is likely Bc it doesn’t absorb or set. I tried to return but was denied Bc I purchased in the “customized” kit which was essentially just a number of product the customer was able to select. Tarte could’ve easily allowed me to exchanged for products of the same/prorated value. Very disappointed in the product and the customer service.
November 20, 2021
Easton, PA, US
Age: 25-44
Rated 5 out of 5
Love it
I am really happy with my purchase. I decided to try the serum foundation trend and I am loving wearing foundation again. For awhile I was only wearing BB or CC cream with a bit of concealer under my eyes. Most foundations just don't melt in with my skin. I prefer using my fingertips to apply it, as I really like a natural yet perfect skin type of look. It has a bit of a matte finish once it sets and hours later. The color matching feature was spot on and the best app on any cosmetic store website I have tried.
This review was collected as part of a loyalty reward promotion
November 19, 2021
RIVERSIDE, CA, US
Age: 45-64
Purchased
1 month ago
Rated 5 out of 5
Amazing Coverage
This serum foundation is so light but yet gives you full coverage.
This review was collected as part of a loyalty reward promotion
November 16, 2021
Collinsville, MS, US
Age: 45-64
About Me:
Total Newbie
Rated 1 out of 5
Terrible
Deeply dissapointed. I bought this because my shade is no longer available in the water foundation. I bought the same shade 12N and it is so much lighter, it made me look like a ghost. I can’t use it and the texture looked terrible. Really dissapointed with tarte constantly getting rid of foundation or certain shades with no warning. You do realize we use this everyday right?
November 15, 2021
Martinsburg , WV, US
Age: 25-44
Purchased
2 months ago
About Me:
Makeup Maven
Rated 5 out of 5
Glad I tried this
Wanted a foundation for mature skin that didn’t look heavy and I a more pleased with the coverage.
November 14, 2021
Monett, MO, US
Age: 45-64
Purchased
2 months ago
About Me:
Basic Beauty