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base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer

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  • VEGAN

base tape™ hydrating primer base tape™ hydrating primer

SAR 150
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,108 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
881
159
44
11
13
Rated 5 out of 5
Awesome
I love this primer! It not only smells great, but feel's great too!
This review was collected as part of a promotion
July 19, 2021
STOCKTON, CA, US
Age: 25-44
About Me:
Skincare Obsessed
Rated 4 out of 5
Worth a shot
Great, lightweight primer and smells lovely.
July 13, 2021
Aberdeen , Aberdeenshire, GB
Age: 25-44
Rated 5 out of 5
Best primer yet!! Will buy again ?
Love this primer! Helps makeup go on smoothly, with an even look. Bonus it smells amazing, like coconut.
This review was collected as part of a promotion
July 7, 2021
Crestview, FL, US
Age: 25-44
About Me:
Skincare Obsessed
Rated 5 out of 5
Love it! Buy it over and over again.
Keeps my face makeup in place all day long. I pair it with Stay Spray and that makeup does not MOVE even in south Florida humidity!
This review was collected as part of a promotion
July 7, 2021
Weston, FL, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
My favorite primer
This review was collected as part of a promotion
July 3, 2021
Las Vegas, NV, US
Age: 45-64
Purchased
11 months ago
About Me:
Skincare Obsessed
Rated 4 out of 5
Too oily for my skin
Although it really helped me with my acne and face redness, my skin is naturally extremely oily, and it kinda backfired by trapping all the oil in my pores and skin. If you have a good face or acne regiment, makeup sits very nicely on top.
This review was collected as part of a promotion
July 2, 2021
Greenville, NC, US
Age: 15-24
About Me:
Basic Beauty
Rated 5 out of 5
Love it, it's my new go to.
Feels nice blurs everything!
This review was collected as part of a promotion
June 29, 2021
Morgantown, WV, US
Age: 25-44
Purchased
6 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Definitely a must have
One of my faves! Leaves my skin feeling awake and refreshed. Makes my makeup apply smooth and evenly! This is a must have to any makeup kit!
This review was collected as part of a promotion
June 27, 2021
Maineville, OH, US
Age: 25-44
About Me:
Total Newbie
Rated 2 out of 5
Don’t love it
I don’t like it, it cracks when you put the base on top, and it’s pretty grease
June 25, 2021
El Paso , TX, US
Age: 25-44
Purchased
1 year ago
About Me:
Trendy Tartelette
Rated 5 out of 5
Love this primer!
Love this product it helps keep foundation in longer!!
This review was collected as part of a promotion
June 25, 2021
San Antonio , TX, US
Age: 25-44
Purchased
3 months ago
About Me:
Trendy Tartelette