Images

hydroflex™ serum foundation zoom product image zoom product image
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
play product video play product video

video

hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation

Details

hydroflex™ serum foundation hydroflex™ serum foundation

flexible, medium-coverage 1.01 fl oz / 30 mL
₴ 1.040

Promotions

Find Your Perfect Shade find your perfect shade arrow right icon find your perfect shade arrow right icon

Variations

  • Select shade
Add to Bag

Add to cart options

Product Actions

Limit 6 per customer

Additional Information

Details

WHAT IT IS

The yoga pants of foundation!

WHAT IT DOES

  • serum foundation lets the true you shine through
  • hydroflex technology™ moves with your skin so it won't crease or cake
  • medium coverage, featherlight formula for a natural finish that looks & feels like your skin
  • super serum complex with 8 types of hyaluronic acid promotes better bare skin
  • water-based formula applies evenly & effortlessly
  • delivers 12-hr hydration, brightens & smooths
  • minimizes look of pores, fine lines & wrinkles
  • sweat protect complex keeps skin looking fresh
  • waterproof, sweatproof, & fragrance free
  • ideal for normal, dry & combination skin

 

TARTELETTE™ TESTED*

  • 100% agree it feels weightless & comfortable on skin
  • 100% agree it looks natural on skin
  • 100% agree it doesn’t look cakey
  • 100% agree it makes skin look smoother

*based on a study of 34 subjects

 

CLINICAL RESULTS

  • vegan
  • 12-hr hydration
  • 16-hr longwear
  • waterproof
  • sweatproof
  • dermatologist tested

 

SKINVIGORATING™ INGREDIENTS

  • hyaluronic acid: intensely hydrates
  • water: nourishes skin
  • niacinamide: helps brighten & minimize look of pores
  • vegan collagen complex: for a smooth & plump look
  • marine plants: help reduce look of lines & wrinkles
  • sea daffodil: anti-inflammatory & helps brighten

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
3.7 / 5.0
140 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
68
20
15
12
25
Skin Tone
Neutral (28)
Light (25)
Fair (15)
Medium (11)
Skin Type
Combination (57)
Dry (24)
Normal (21)
Acne Prone (21)
This Product Is
Moisturizing / Hydrating (62)
Crease Resistant (37)
Long Lasting / Long Wearing (32)
Brightening (22)
This Formula Is
Lightweight (84)
Non Greasy (36)
Buildable (29)
Full Coverage (7)
Rated 5 out of 5
Great for dry skin
Love this foundation. It’s very lightweight and hydrating. My skin is usually very dry and this helps to keep it moisturized. I don’t get flaky dried makeup like I do with other foundations, definitely recommend!
This review was collected as part of a loyalty reward promotion
January 11, 2022
Baltimore, MD, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Great light weight yet full coverage!
This is the perfect every day foundation. I love the coverage and how light it feels + the color was a perfect match. I would buy this again!
January 9, 2022
Santa Maria, CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Rated 5 out of 5
True match!
I am in love with it. I just used the virtual video and found my match!
Tips to get the right match. After washing ur face in the morning. Go by a window to get the true light on your face.
This review was collected as part of a loyalty reward promotion
January 9, 2022
Woodbridge, ON, CA
Age: 25-44
About Me:
Basic Beauty
Rated 3 out of 5
I don't hate it but I wished I bought small trial size instead
What I liked: cute packaging, very light texture, didn't break me out, blends very easily and didn't crease as much. What disappointed me: didn't hide any pores as claimed, didn't last me even 4-6 hours (combo-oily skin but in cold dry Canadian winter). It's cold and I haven't been sweating, but I can see the foundation has faded on a lot of areas on my cheeks and nose. I avoided touching my face so I know I didn't rub it off. The coverage is about light to medium at best and it didn't cover my redness long enough either. Tarte website says to use a few drops, but in their video, that's at least 10 drops drizzled on for just half of the face. So, no, it didn't help pores, not waterproof/sweatproof, not very buildable, and didn't last 12 hours. Also, as the day goes on, texture on the skin becomes more obvious. It gives nice hydration though and is quite natural. I think it might be better suited for someone who has dry skin looking for natural coverage.
January 7, 2022
Montreal, QC, CA
Age: 25-44
About Me:
Basic Beauty
Rated 4 out of 5
Nice Choice Light Coverage
Definitely moisturizing and silky. Color accurate. Nice daily wear choice.
This review was collected as part of a loyalty reward promotion
December 31, 2021
Rancho Cucamonga , CA, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
Rated 4 out of 5
LIGHTWEIGHT
Really quick and easy to apply. Doesn't feel heavy with nice light coverage. Isn't very buildable
This review was collected as part of a loyalty reward promotion
December 29, 2021
Charlottesville, VA, US
Age: 25-44
Rated 5 out of 5
IN LOVE
This foundation works so well on my combination skin. It is so lightweight and has been great to wear in summer. I will definitely have to get a winter shade.
This review was collected as part of a loyalty reward promotion
December 28, 2021
Melbourne, VIC, AU
Age: 25-44
About Me:
Makeup Maven
Rated 5 out of 5
Amazing, LIGHTWEIGHT, even coverage
I bought this on a whim to try. I am 44 and my skin doesn't do well with thick foundation and I don't want FULL coverage. I was hoping this would be light enough for my liking (just wear foundation 2-3 times a week, if that) but still cover well. IT DOES!! Worked fabulously on my skin and my daughter loved it too. She usually uses full coverage due to some acne and scarring but she LOVES this because it covers AND is light. I know some have said it doesn't compare to the water foundation Tarte previously had, but I never tried that so I have no comparison. I'd say give it a chance!!
This review was collected as part of a loyalty reward promotion
December 21, 2021
Cape Girardeau, MO, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 1 out of 5
Don’t waste your money!
This foundation is awful. It is not nearly as good as the previous Sea foundation in the glass bottle. It’s watery, does not cover well & it broke my face out. For someone with sensitive skin this is now the third foundation I have had to switch to because Tarte keeps discontinuing the ones that I use & like. Frustrating!!!
December 18, 2021
Washington, MI, US
Age: 25-44
Rated 1 out of 5
does NOT compare to water foundation
DOES NOT COMPARE to water foundation. So, so, so sad water foundation was discontinued. I was shade 12n- 12n in hydro flex IS NOT the same. Please bring back the water foundation. It was the perfect foundation. I wish there would have been a warning that it was going to be discontinued. This absolutely does not compare and the color shades are off. Do not purchase.
December 18, 2021
Wichita, KS, US
Age: 25-44
About Me:
Skincare Obsessed