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shape tape hydrating foundation
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shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation

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shape tape hydrating foundation shape tape hydrating foundation

$39 $25
Available for orders $35+ with Afterpay Learn more
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Variations

  • Selected Shade: 45S tan-deep sand (tan to deep skin with yellow undertones)
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Additional Information

Details

WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.3 / 5.0
2,725 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1700
599
201
114
111
Skin Tone
Light (793)
Fair (629)
Neutral (493)
Medium (443)
Skin Type
Combination (1275)
Dry (1116)
Normal (508)
Acne Prone (434)
This Product Is
Moisturizing / Hydrating (2235)
Long Lasting / Long Wearing (1351)
Brightening (737)
Crease Resistant (639)
This Formula Is
Lightweight (1825)
Buildable (1357)
Non Greasy (919)
Full Coverage (882)
Skin Type
Dry
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Excellent
One of my favorite hydrating foundations
April 3, 2020
Fort Pierce , FL, US
Age: 25-44
Purchased
1 year ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Great feel!
The color matches and it feels great!
My only struggle is that almost any makeup causes me to break out.
April 3, 2020
Joplin, MO, US
Age: 15-24
Purchased
3 months ago
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Awesome
I love this product and how it hydrates your skin at the same time.
April 3, 2020
Toronto , ON, CA
Age: 15-24
Purchased
1 month ago
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Dry
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Love love love
Absolutely love this foundation! Lightweight yet buildable. Best foundation I've used in a very long time.
This review was collected as part of a promotion
April 2, 2020
Magherafelt, Derry, GB
Age: 25-44
Purchased
1 month ago
About Me:
Skincare Obsessed
Love this shape tape
This review was collected as part of a promotion
April 1, 2020
Troy, NY, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Dry
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
It’s not as full coverage as I thought the medium buildable coverage would be, but it’s nice if you don’t have much to cover up on your face. The consistency of it is lovely though, It smells nice and it’s liquid, but not runny at all. It’s great for a natural/radiant finish on dry skin. It does rub off easily so make sure you set this foundation a lot. I can’t really use powder with my texturized skin or it looks blotchy/caked with the slightest bit, so that’s why I prefer a full coverage makeup. It’s brightening also.?
This review was collected as part of a promotion
April 1, 2020
Kingsport , TN, US
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
Combination
Acne Prone
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
This Formula Is
Buildable
Great coverage.
I like this product and the coverage it offers. However it isn’t the most hydrating. It makes my skin flake in areas that are dryer than most.
This review was collected as part of a promotion
March 31, 2020
Fort Wayne , IN, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Great foundation
Great foundation better than my IT bb cream. Med to full coverage very hydrating & feels amazing on my face. I did not need to set with powder.
This review was collected as part of a promotion
March 29, 2020
San Antonio, TX, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Good for combination skin
Perfect for my skin type. My under eyes and my nose get fairly oily and my forehead gets pretty dry. This foundation is the best of both worlds. It adds the perfect amount of moisture to my dry zones without worsening my oily zones. The coverage is awesome. It covers the red discoloration of my undertone perfectly.
March 28, 2020
Barrington, NH, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Good foundation for the price!
This review was collected as part of a promotion
March 26, 2020
Richmond , VA, US
Age: 25-44