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face tape™ foundation
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face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation

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face tape™ foundation face tape™ foundation

$39
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  • Selected Shade: 53G (deep golden - deep skin with golden or olive undertones)
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WHAT IT IS

Inspired by our iconic shape tape™ concealer, this hypoallergenic, longwearing, full-coverage foundation mattifies, hydrates & brightens your appearance while lasting all day long. We’ve bottled up your skin-smoothing filters, selfie settings & tape technology™ to create the foundation of your dreams.

WHAT IT DOES

  • hypoallergenic, longwearing, & full coverage with a natural matte finish
  • +40% of each tube is infused with tape technology™ which is a nourishing blend of smoothing ingredients that acts like a veil of silk to help blur appearance of fine lines, wrinkles & texture 
  • transfer-proof, waterproof & sweatproof to keep you flawless through work & play
  • snow mushroom extract, apple & hyaluronic acid hydrate & brighten appearance
  • pair with shape tape contour concealer for double the perfection
     

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.4 / 5.0
1,749 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1182
289
116
82
80
Skin Tone
Light (495)
Neutral (394)
Medium (298)
Fair (288)
Skin Type
Combination (930)
Acne Prone (377)
Dry (348)
Oily (337)
This Product Is
Long Lasting / Long Wearing (1166)
Mattifying / Oil Absorbing (693)
Moisturizing / Hydrating (544)
Pore Minimizing (541)
This Formula Is
Full Coverage (1142)
Lightweight (843)
Buildable (731)
Non Greasy (564)
Skin Tone
Light
Skin Type
Combination
This Formula Is
Full Coverage
Finally tried it
Great foundation, definitely full coverage. I only needed the smallest amount, so it will last a while.

Found it a little cakey on my chin, as that's a dry area for me, but otherwise quite moisturising.
April 1, 2020
Sydney, NSW, AU
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Brightening
This Formula Is
Lightweight
Good but not long wear.
Love this! Just wish it was more all day wear, after about 8 hours I noticed it starts melting off? I also touch my face a lot at work because I cut mens hair and am always dusting myself off... love the coverage though and spreads way easier than shape tape matte.
April 1, 2020
Seattle, WA, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Best of the best
Best foundation I’ve ever use perfect match I’m in my second bottle because I leaked so much??????
April 1, 2020
Artesia, NM, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Normal
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Love shape tape so much! The foundation, concealer and primer are fantastic!
April 1, 2020
New richmond, WI, US
Age: 25-44
Purchased
1 month ago
Skin Tone
Light
Skin Type
Combination
Acne Prone
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
My perfect foundation
Perfect full coverage but never looks cakey, lasts all day, and doesn't break out my sensitive skin. This is my absolute favorite foundation.
This review was collected as part of a promotion
April 1, 2020
Robinson, IL, US
Age: 25-44
Purchased
11 months ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Truly amazing!!
I bought this foundation as a replacement of a previous shape tape foundation as well as needing one for winter without a summer tan. This foundation is easy to use, feels lightweight and non-greasy. I highly recommend this product if you like a full coverage foundation. I use the shape tape setting powder and this can last a full day or full-on night!
March 31, 2020
Melbourne, VIC, AU
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
Great for full coverage
I like this foundation but it definitely is full coverage. It can sometimes feel cakey if you put on too much so with this one I would say less is more! I always wear this with my shape tape when I am looking for a full coverage foundation look. would recommend!
This review was collected as part of a promotion
March 31, 2020
Chesapeake, VA, US
Age: 15-24
About Me:
Basic Beauty
Skin Type
Combination
This Product Is
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Love this foundation. Highly recommend.
This review was collected as part of a promotion
March 31, 2020
Shelbyville , TN, US
Age: 25-44
Purchased
1 month ago
About Me:
Total Newbie
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Fav foundation so far
I have combo skin and this compliments it really well. It feels like it’s helping my skin while I’m wearing it, not sitting caked on top. Very happy with it!
This review was collected as part of a promotion
March 31, 2020
Windsor, NS, CA
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Oily
Combination
Acne Prone
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Face Tape Foundation
I deal with acne-prone and oily skin. I enjoy this foundation because it’s definitely full coverage, a little goes a long way, and it lasts a long time. I will say the reason I gave it only 4 stars is because it does tend to break up around my chin area after about 1-2 hours, which isn’t a really long time. Other than that the foundation does last a really long time and will last day to night. I do recommend using the Shape Tape Setting Powder with it though, as it will help the foundation stay in place, as well as not rub off easily. The powder also really helps reduce the oil production.
This review was collected as part of a promotion
March 31, 2020
Steamboat Springs, CO, US
Age: 15-24
Purchased
2 weeks ago
About Me:
Makeup Maven