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hydroflex™ serum foundation
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hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation

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hydroflex™ serum foundation hydroflex™ serum foundation

$39
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WHAT IT IS

The yoga pants of foundation!

WHAT IT DOES

  • serum foundation lets the true you shine through
  • hydroflex technology™ moves with your skin so it never creases or cakes
  • medium coverage, featherlight formula for a natural finish that looks & feels like your skin
  • super serum complex with 8 types of hyaluronic acid promotes better bare skin
  • water-based formula applies evenly & effortlessly
  • delivers 12-hr hydration, brightens & smooths
  • minimizes look of pores, fine lines & wrinkles
  • sweat protect complex keeps skin looking fresh
  • waterproof, sweatproof, & fragrance free

 

TARTELETTE™ TESTED*

  • 100% agree it feels weightless & comfortable on skin
  • 100% agree it looks natural on skin
  • 100% agree it doesn’t look cakey
  • 100% agree it makes skin look smoother

*based on a study of 34 subjects

 

CLINICAL RESULTS

  • vegan
  • 12-hr hydration
  • 16-hr longwear
  • waterproof
  • sweatproof
  • dermatologist tested

 

SKINVOGORATING™ INGREDIENTS

  • hyaluronic acid: intensely hydrates
  • water: nourishes skin
  • niacinamide: helps brighten & minimize look of pores
  • vegan collagen complex: for a smooth & plump look
  • marine plants: help reduce look of lines & wrinkles
  • sea daffodil: anti-inflammatory & helps brighten

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
3.7 / 5.0
80 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
43
9
6
8
14
Skin Tone
Neutral (24)
Light (21)
Fair (12)
Medium (8)
Skin Type
Combination (48)
Acne Prone (18)
Dry (17)
Normal (15)
This Product Is
Moisturizing / Hydrating (50)
Crease Resistant (29)
Long Lasting / Long Wearing (26)
Brightening (16)
This Formula Is
Lightweight (65)
Non Greasy (28)
Buildable (22)
Full Coverage (4)
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Dry
Wrinkles
This Formula Is
Lightweight
Non Greasy
Loving my first product from tarte!
I was looking for a new clean makeup line and am so glad I found tarte! It has good coverage and softens my aging skin. It looks really natural, which was very important to me...I'm not one to wear heavy/a lot of makeup. I will definitely continue to purchase this product.
September 14, 2021
Burnsville, NC, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Looks & feels amazing
This has been my go-to since I ordered on launch day! Love love for my everyday. 100% will re purchase.
This review was collected as part of a loyalty reward promotion
September 12, 2021
Cadillac, MI, US
Age: 25-44
About Me:
Skincare Obsessed
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Looks & feels amazing
This has been my go-to since I ordered on launch day! Love love for my everyday. 100% will re purchase.
September 12, 2021
Cadillac, MI, US
Rated 5 out of 5
Skin Tone
Light
Skin Type
Combination
Acne Prone
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Obsessed
Absolutely my favorite foundation!! It looks exactly like my skin but better and it feels like I’m wearing nothing on my face!!
This review was collected as part of a loyalty reward promotion
September 11, 2021
Mullica hill , NJ, US
Age: 15-24
About Me:
Pro Makeup Artist
Rated 3 out of 5
Skin Tone
Light
Skin Type
Oily
Acne Prone
This Formula Is
Lightweight
Super light
It is very very light coverage foundation
Which I guess is nice for some
For me I wanted something that would be light but not that light
It’s also very watery, it’s like using a very lightly tinted SPF
This review was collected as part of a loyalty reward promotion
September 10, 2021
Fairfax, VA, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 1 out of 5
Skin Tone
Fair
Skin Type
Combination
Did not absorb into skin
I wanted to love this product so much especially since Sephora stopped selling the Rainforest of the sea water foundation (My Fave) but I could not get this to go into my skin. I tried using a brush, a sponge and my fingers and it just stayed there all streaky like. :(

Also really disappointed that I cant buy my other rainforest of the sea products at Sephora. I live in Canada which means we don't have Ulta so our options are limited.
September 6, 2021
Toronto, ON, CA
Age: 25-44
About Me:
Skincare Obsessed
Rated 3 out of 5
Skin Type
Combination
This Formula Is
Lightweight
It’s okay.
This is basically just a tinted moisturizer. I wanted something light to kind of brighten my skin during video meetings, without having to put on heavy foundation. The liquid is also very thin. The color matching system Tarte uses is WAY off. I ended up with a shade 2x darker than i needed. Its fine for on camera but not so much in person.
This review was collected as part of a loyalty reward promotion
September 5, 2021
Chicago, IL, US
Age: 25-44
Purchased
2 weeks ago
Rated 2 out of 5
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
NOT Sweat and Waterproof!
Description says "sweat protect complex keeps skin looking fresh" "waterproof, sweatproof, & fragrance free" This is far from long lasting even with a their primer and setting spay! Lasted less then an hour on an 82 degree day! Face ended up splotchy and had to wash it off and go without the rest of the day
August 30, 2021
Vermontville, MI, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 5 out of 5
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Non Greasy
Buildable
Love this!!
This has the best, lightest texture that feels so good in my skin. It looks fresh and youthful. Doesn’t cause breakouts for me. Good buildable coverage.
This review was collected as part of a loyalty reward promotion
August 21, 2021
Washington , DC, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Skin Tone
Tan
Skin Type
Dry
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
This Formula Is
Lightweight
Non Greasy
Buildable
Impressed
I live in a very humid state. I put this foundation on and was really impressed with the coverage. This did not show my fine lines as much.
This review was collected as part of a loyalty reward promotion
August 18, 2021
Dothan, AL, US
Age: 25-44
About Me:
Trendy Tartelette