water foundation
best selling product
zoom product image zoom product image
water foundation
water foundation
water foundation
play product video play product video


water foundation
water foundation
water foundation


water foundation water foundation



  • 30% off* code: CYBERSZN


Find Your Perfect Shade find your perfect shade arrow right icon find your perfect shade arrow right icon


  • Select shade
Add to Bag

Add to cart options

Product Actions

Limit 1 per customer

Additional Information



Water makes us feel weightless & calm. Give your skin the same treatment with this hypoallergenic, vegan foundation with medium coverage & a naturally radiant finish. 


  • Medium coverage with a naturally radiant finish
  • Provides powerful antioxidant protection & pollution defense with marine plant extracts
  • Water-based formula provides gentle, yet powerful coverage
  • Helps prevent signs of aging
  • No chemical sunscreen ingredients

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.5 / 5.0
915 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Skin Tone
Light (204)
Fair (191)
Neutral (152)
Medium (109)
Skin Type
Combination (414)
Dry (242)
Acne Prone (144)
Normal (141)
This Product Is
Moisturizing / Hydrating (519)
Long Lasting / Long Wearing (395)
Brightening (220)
Crease Resistant (179)
This Formula Is
Lightweight (616)
Buildable (403)
Non Greasy (308)
Full Coverage (95)
Rated 5 out of 5
I came looking for my shade, fair neutral -- nothing else has such great light coverage and it's so hydrating. I hope you'll consider bringing it back!
November 27, 2021
Avondale Estates, GA, US
Age: 25-44
Rated 5 out of 5
The BEST!!!
I love this foundation so much and just read other reviews saying it's being discontinued?? Noooooo!!! Please don't do that!!! The fair-light neutral is my soulmate and it looks like it's already sold out. Please keep this foundation!!! ?????? It's perfect medium coverage that looks like skin and wears GREAT.
This review was collected as part of a loyalty reward promotion
November 26, 2021
Colleyville, TX, US
Age: 25-44
Rated 5 out of 5
Please don't discontinue! None of your other foundations compare for dry skin.
November 22, 2021
Springfield , MO, US
Age: 25-44
Rated 1 out of 5
Somebody told me to try this I wish I hadn't. This isn't a good foundation in all the ways the foundation's can be bad this David. The only way this would look good would be on camera and if it was caked on with a filter over the film.
November 21, 2021
manhattan, KS, US
Age: 25-44
3 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Please don't DISCONTINUE this! Shade 22n was a perfect match and now I cant find it anywhere!
November 20, 2021
Cleveland , OH, US
Age: 25-44
Rated 5 out of 5
Don't discontinue!!!!!
Please ?? don't discontinue!! I used to work at a makeup counter and I have tried countless companies and foundations. This one is by far my absolute life line!!! I love love it !!! 12N
Please keep it!
November 19, 2021
Mesa, AZ, US
Age: 25-44
About Me:
Pro Makeup Artist
Rated 5 out of 5
Please don’t discontinue this!!!
Hands down BEST foundation I have ever used, this is easily buildable to med-full coverage and feels like skin- or it can be complexion complimenting for a bare-skin look. It wears so beautifully throughout the day and into the night. Hopefully this is NOT being discontinued I have bought the new hydro foundation and double duty from tarte and neither is anywhere near as good. I have recommended to friends and family and literally has become every single persons go-to foundation. I have dry acne prone skin and this foundation actually improves texture- I have freckles and this can cover or compliment what ever I feel like for that day. I have over 20 high end once or twice used foundations- this is the only one I completely finish and buy over and over again. PLEASE DO NOT DISCONTINUE THIS FORMULA
November 18, 2021
Sydney, Nsw, AU
Age: 25-44
About Me:
Makeup Maven
Rated 5 out of 5
My holy grail - please don't discontinue.
12B Fair Beige has been my holy grail foundation for years. It is the perfect consistency for my dry, combination skin - smooth application, lasts all day, good coverage while looking natural, leaves my skin dewy and not cakey in any way. I'm heartbroken that this product will be discontinued soon. No other foundation compares to this one.
November 18, 2021
Grand Rapids, MI, US
Age: 25-44
Rated 5 out of 5
Feels natural
This review was collected as part of a loyalty reward promotion
November 14, 2021
Sebastian, FL, US
Age: 25-44
3 months ago
About Me:
Trendy Tartelette
Rated 5 out of 5
Great product!
Great foundation. It is hydrating but it isn’t full coverage which is fine with me. It is definitely like a second skin.
This review was collected as part of a loyalty reward promotion
November 13, 2021
Zirconia , NC, US
Age: 25-44
1 month ago
About Me:
Skincare Obsessed