“I created shape tape because I was that girl with cystic acne, searching for coverage I could truly trust. I wanted something that didn’t hide me — but supported my skin & my confidence. 10 years later, it’s not just 1 formula, but 4— because every skin type, every age, every moment deserves coverage that moves with you.” -@itsmaureenkelly
trophy case
10 yrs later & still that girl
FAQs
shape tape™ concealer provides full coverage & helps brighten undereyes, conceal dark circles, blemishes & discolorations & deliver a smooth, lifted look that lasts all day.
It is best for oily or combination skin, dark circles, blemishes & anyone who wants full coverage with long-wear performance.
Yes. It is multi-use & can be worn under the eyes or anywhere on the face.
It has a natural matte finish that looks smooth on the skin.
Dot on a small amount, starting with a lighter application depending on desired coverage & build as needed. Blend concealer with quickie blending sponge or concealer paw brush, & lightly set with creaseless setting powder for long-lasting wear.
Use tarte’s Shade Finder Quiz to get personalized recommendations based on your skin tone, undertone, & coverage preferences. For select complexion products, you can use our virtual try-on tool—just click “Find your shade” or “Try on virtually” on the product page. Another great way to find the best shade is to look through our before & after photos on the product pages to find the model with the skin tone closest to yours. Pro tip: Use 1-2 shades lighter for brightening & 1-2 shades deeper for contouring.
Yes. shape tape™ concealer delivers full coverage without the full feel.
No it does not crease, it is clinically proven with 12-hr creaseproof wear. Pro tip: pair with creaseless setting powder to lock it in.
shape tape works best for oily or combination skin, but it is also great for mature skin depending on your needs & composition. If your primary focus is moisture, we recommend shape tape™ creamy as it gives 24-hr hydration.
Yes, shape tape™ can be applied all over the face for a full coverage look.

