Images

base tape hydrating primer
Vegan Friendly Product
zoom product image zoom product image
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer

Details

Promotions

base tape hydrating primer base tape hydrating primer

$30
Available for orders $35+ by Afterpay
Add to Bag

Add to cart options

Product Actions

Limit 6 per customer

quantity decrease quantity decrease quantity increase quantity increase

Additional Information

Details

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
957 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
755
141
41
8
12
works great
works great and smells good too
September 23, 2020
St. Petersburg, FL, US
Age: 15-24
Purchased
1 month ago
About Me:
Makeup Maven
Love it!
Love love love!
September 23, 2020
Newington , CT, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Amazing Product!
This product is so amazing. It melts into my skin and keeps it freshly moisturized under my makeup.
This review was collected as part of a promotion
September 21, 2020
Bryan, TX, US
Age: 15-24
Purchased
3 months ago
About Me:
Makeup Maven
Flawless
This primer keeps my makeup on and smooth all day. No filters needed on this girl.
This review was collected as part of a promotion
September 21, 2020
Grovetown, GA, US
Age: 25-44
Purchased
4 months ago
About Me:
Basic Beauty
Smells Like Vacation
LOVE LOVE LOVE! This stuff is perfect! The texture is smooth and makes your face feel soft. I have sensitive skin and this primer has actually helped create less breakouts. Plus the smell literally smells like you are on a tropical vacation!
This review was collected as part of a promotion
September 14, 2020
Lafayette, IN, US
Age: 25-44
Purchased
8 months ago
About Me:
Basic Beauty
love the coconut smell how it feel on makeup and without
This review was collected as part of a promotion
September 14, 2020
Salt Lake City, UT, US
Age: 25-44
Purchased
10 months ago
About Me:
Skincare Obsessed
Love it!
This feels so good on the skin and pairs very well with the shape tape foundation! I haven’t tried it with any other foundations yet. It makes my skin feel so hydrated before putting on foundation, and the foundation doesn’t end up sticking to my dry patches. One of my favorites!!
This review was collected as part of a promotion
September 5, 2020
West Palm Beach, FL, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Love it
Love this primer! Helps my foundation go in nice and smooth.
This review was collected as part of a promotion
September 2, 2020
Virginia beach, VA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Favorite Primer!
Absolutely love this primer, it’s so soft on the skin, smells amazing, and my foundation doesn’t cake and the application is way smoother! Highly recommend!
This review was collected as part of a promotion
September 1, 2020
Miami, FL, US
Age: 15-24
Purchased
1 month ago
About Me:
Makeup Maven
Amazing product
It’s smells great and makes my foundation apply smoother.
This review was collected as part of a promotion
August 31, 2020
Brooklyn , NY, US
Age: 15-24
Purchased
1 month ago