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base tape hydrating primer
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base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
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base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer

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base tape hydrating primer base tape hydrating primer

$30
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,076 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
857
153
43
10
13
Rated 5 out of 5
Feels amazing!
I have dry skin & I am loving this hydrating primer. I use it daily mixed with my moisturizer. I am noticing a difference in using this brand vs the other brand of primer (that was just as expensive). I have psoriasis - it isn't currently on my face but if I were to get a few spots I believe that this product would help keep my skin hydrated!
This review was collected as part of a promotion
April 29, 2021
Arapahoe, NE, US
Age: 25-44
About Me:
Basic Beauty
Rated 5 out of 5
Great primer
This printer feels like Heaven!!! I love it!! It works so well with the shape tape foundation!
This review was collected as part of a promotion
April 27, 2021
Fulton, MS, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Amazing Primer!!!
I cannot believe how wonderful this applies. One squirt literally does my whole face! Amazing! Totally a bargain for how long it will last!
This review was collected as part of a promotion
April 27, 2021
Louisville, KY, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
smells so nice!
I decided to try this because of my dry skin. It really does help my skin and works well with the face tape foundation. great pair! Also it smells like coconuts :D
This review was collected as part of a promotion
April 26, 2021
Durham, Durham, GB
Age: 25-44
Purchased
3 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Heavenly
Love the tropical scent. Goes on smooth, soaks in quickly to create the perfect base for my tinted moisturizer. Works perfectly for my dry, sensitive skin.
This review was collected as part of a promotion
April 21, 2021
Frederick , MD, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Rated 5 out of 5
Love it!
I love this stuff! The light coconut scent is divine. I use much less foundation when using this primer. It does not cause any breakouts.
This review was collected as part of a promotion
April 21, 2021
Lebanon , TN, US
Age: 45-64
Purchased
1 year ago
About Me:
Basic Beauty
Rated 5 out of 5
Great for dry skin!
My skin is so dry and this is a great primer before putting on makeup! Oh, and the smell is amazing!
This review was collected as part of a promotion
April 21, 2021
Fitchburg, MA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Feels nice on the skin
Doesn't feel like there's a layer just sitting at the top of the skin. I like that about this primer.
This review was collected as part of a promotion
April 21, 2021
New York City, NY, US
Age: 25-44
About Me:
Basic Beauty
Rated 4 out of 5
Pretty Good!
This primer is very silky and smooth on the skin, it makes my face shiny and hydrated. The only thing that I disliked was the smell, it has a very faint sunscreen-y smell that I wasn't expecting. It wasn't overpowering but I wish that it didn't have it. Other than that, this was a very good primer!
April 19, 2021
Des Moines, IA, US
Age: 15-24
About Me:
Makeup Maven
Rated 5 out of 5
Moisturizing
Love this primer! Feels so moisturizing.
This review was collected as part of a promotion
April 18, 2021
Frankfort, IN, US
Age: 25-44
Purchased
2 months ago
About Me:
Basic Beauty