Tarte Gives Back

a group of tarte employyes volunteering at Habitat for Humanity

Ever since our beginnings back in 2000, using naturally-derived ingredients that are good for you & the environment has been a central focus for each & every product we create. We're not just a cruelty-free company - we also place a priority on sustainability, health & giving back to local communities.

How We Give Back

Giving back to the organizations close to our heart just got a lot easier. Heart to tarte™ is our brand-new nonprofit corporation.

*Heart to tarteTM is an official 501c3 nonprofit organization

three adults and one kid walking through flooded street affected by a natural disaster


To support the millions of tartelettes affected by natural disasters spanning the globe, we launched the #stormoflove fundraising campaign, benefiting organizations dedicated to providing relief during a natural disaster. During the #stormoflove initiative, heart to tarte™ sent donations to Habitat for Humanity & the ASPCA among many other charities.

thirty women smiling

powered by
girl power

In honor of international Women's Month & 20+ years of female-founded beauty, we launched the shape your future™ small business awards. We're so excited to provide 30 women entrepreneurs $5k in funding to help take their small businesses to the next level.

In sourcing ingredients like Amazonian clay & maracuja oil, CEO Maureen Kelly sought out cooperatives to work with to ensure that everything is harvested in a sustainable way, as well as to support & empower local communities where the ingredients are found.

the amazonian forest with a river running through

Amazonian Clay

Spanning 4,000 miles, the Amazon River collects highly nutritious plant & fruit matter as it runs its course, ultimately ending up in the river's basin, where the clay is at its highest nutrient concentration. We wait for the sun to naturally bake the clay, locking in the plant & fruit nutrients, then shave the clay down to a finely-milled powder to infuse in our high-performance natural™ formulas.

hand squeezing maracuja into the tarte maracuja oil bottle

Maracuja Oil

We've partnered with a cooperative in the Rainforest to develop an all-female farming community where they use the seeds that would normally be discarded & cold-press them into maracuja oil. Not only does the product do good for your complexion - it also helps to empower a community of women & reduce our own carbon footprint.

group of girls posing for a photo to support the big ego leadership conference Tarte President, Candace with a big ego leadership conference winner holding a check

Inspired by our confidence-boosting mascara, we hosted our first-ever leadership summit open to applicants 13-18 years old which featured motivational guest speakers & female-empowerment activities. At the conference, we also giving away scholarships to selected winners to help grow & shape their future! #MyBigEgo

Tarte President, Candace with a big ego leadership conference winner holding a check

Every year, we've supported & partnered with the Sea Turtle Conservancy to help keep the precious ocean ecosystem as nourished & protected as our marine-sourced ingredients keep your skin.

Shelly, the sea turtle, on sand with a tracker on her back


Every August, the Sea Turtle Conservancy hosts a Tour de Turtles migration marathon to track individual sea turtles for three months as they leave their nesting beaches & head out to sea. We're sponsoring a loggerhead turtle we've named Shelly this year & you can follow along on her journey!

sugar rush diamond icon

Use your powers on social media for good. In an effort to stop cyberbullying, we launched our #bullyfreebeauty campaign as a reminder to ignore hateful comments, focus on change & be kinder to your fellow humans.