Giving back to the organizations close to our heart
just got a lot easier.
Heart to tarte™ is our brand-new nonprofit
*Heart to tarteTM is an official
501c3 nonprofit organization
To support the millions of tartelettes affected by
natural disasters spanning the globe, we launched the #stormoflove fundraising
campaign, benefiting organizations dedicated to providing relief during a natural
disaster. During the #stormoflove initiative, heart to tarte™ sent donations to
Habitat for Humanity & the ASPCA among many other charities.
In sourcing ingredients like Amazonian clay &
maracuja oil, CEO Maureen Kelly sought out cooperatives to work with to ensure that
everything is harvested in a sustainable way, as well as to support & empower local
communities where the ingredients are found.
Spanning 4,000 miles, the Amazon River collects highly
nutritious plant & fruit matter as it runs its course, ultimately ending up in the
river's basin, where the clay is at its highest nutrient concentration. We wait for
the sun to naturally bake the clay, locking in the plant & fruit nutrients, then
shave the clay down to a finely-milled powder to infuse in our high-performance
We've partnered with a cooperative in the Rainforest to
develop an all-female farming community where they use the seeds that would normally
be discarded & cold-press them into maracuja oil. Not only does the product do good
for your complexion - it also helps to empower a community of women & reduce our own
Every year, we've supported & partnered with the Sea
Turtle Conservancy to
help keep the precious ocean ecosystem as
nourished & protected as our
marine-sourced ingredients keep your
Every August, the Sea Turtle Conservancy hosts a Tour de
Turtles migration marathon to track individual sea turtles for three months as they
leave their nesting beaches & head out to sea. We're sponsoring a loggerhead turtle
we've named Shelly this year & you can follow along on her journey!
Use your powers on social media for good. In an
effort to stop cyberbullying, we launched our #bullyfreebeauty campaign as a reminder to
ignore hateful comments, focus on change & be kinder to your fellow humans.