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base tape hydrating primer
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base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer

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base tape hydrating primer base tape hydrating primer

$30
Available for orders $35+ by Afterpay
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
898 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
702
136
40
8
12
Very light and smooth. Helps keep make up on for hours!
June 24, 2020
St. Louis, MO, US
Age: 25-44
Purchased
1 month ago
About Me:
Total Newbie
Great primer
I really like this primer. It's great for dry skin!!
This review was collected as part of a promotion
June 24, 2020
Billings, MT, US
Age: 25-44
Purchased
1 year ago
About Me:
Makeup Maven
doesn't always play nice with other products
It's a good primer as far as application and how it feels on the face. My one issue is that it doesn't play nicely with several other products, including the Shape Tape concealer which surprised me. I still like the product, but I am reserving my final thoughts for when my Shape Tape foundation arrives. If it doesn't play well with the foundation then I'll have a problem with it.
Me on a photo shoot
me at home using my Shape Tape primer.
June 24, 2020
Irvine, CA, US
Age: 45-64
Purchased
1 month ago
About Me:
Makeup Maven
Decent product
Nice and light and gets the job done. It’s not greasy at all either like many other primers.
June 24, 2020
Dundee , MI, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
This is a must have!!
This primer makes all the difference. Everything that goes over it look more flawless. My daughter introduced me to this product and I don’t know how I lived without it. ...and it smells great.
This review was collected as part of a promotion
June 23, 2020
Neenah, WI, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
looooooove it!
This is the only primer I’ve found that I have zero issues with. I always have issues with primers making me too oily, drying me out, or making me break out. I love this product and will definitely be buying it again.
This review was collected as part of a promotion
June 23, 2020
Sikeston , MO, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Me encanta me deja la piel super y mi maquillaje dura mucho más tiempo
This review was collected as part of a promotion
June 20, 2020
Columbus, OH, US
Age: 25-44
About Me:
Skincare Obsessed
Hydrating and makes your foundation look flawless. I prefer this in the winter months.
This review was collected as part of a promotion
June 20, 2020
Stouffville , ON, CA
Age: 25-44
Purchased
8 months ago
Great for dry skin
I love it, it really helps with my dry skin specially in my nose.
I apply before make up
June 18, 2020
Short hills, NJ, US
Age: 25-44
Purchased
1 month ago
About Me:
Total Newbie
Amazing
This product not only smells amazing but is also very moisturizing. I would highly recommend it to anyone wanting to hydrate their skin before applying any amount of makeup! I love it.
This review was collected as part of a promotion
June 17, 2020
New York, NY, US
Age: 15-24
About Me:
Basic Beauty