★★★★★ ★★★★★
72

travel-size big ego™ vegan mascara

travel-size big ego™ vegan mascara

$21
$21

ultra-black volumizing mascara for bigger, dramatic lashes

A bright pink tube of Tarte Big Ego mascara with its wand removed and standing beside it, on a clean white background.
A bright pink tube of Tarte Big Ego mascara with its wand removed and standing beside it, on a clean white background.
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Pink mascara tube with brush on a white background, featuring text about ingredients.
A full-size and travel-size pink tube of Tarte Big Ego mascara stand upright. The full-size tube is open with a brush extended. The words full-size and travel-size are labeled above.
A full-size and travel-size pink tube of Tarte Big Ego mascara stand upright. The full-size tube is open with a brush extended. The words full-size and travel-size are labeled above.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
tarte big ego mascara in travel size and full size on a pink background
tarte big ego mascara in travel size and full size on a pink background
A bright pink tube of Tarte Big Ego mascara with its wand removed and standing beside it, on a clean white background.
A bright pink tube of Tarte Big Ego mascara with its wand removed and standing beside it, on a clean white background.
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Pink mascara tube with brush on a white background, featuring text about ingredients.
A full-size and travel-size pink tube of Tarte Big Ego mascara stand upright. The full-size tube is open with a brush extended. The words full-size and travel-size are labeled above.
A full-size and travel-size pink tube of Tarte Big Ego mascara stand upright. The full-size tube is open with a brush extended. The words full-size and travel-size are labeled above.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
tarte big ego mascara in travel size and full size on a pink background
tarte big ego mascara in travel size and full size on a pink background
 
 

travel-size big ego™ vegan mascara

ultra-black volumizing mascara for bigger, dramatic lashes

$21
$21
 
 
Travel
View full details

pair with

A tube of tartelette tubing lash primer with the wand applicator showing the clear product.
tartelette™ tubing lash primer
$37
multi

travel-size big ego™ vegan mascara

travel-size big ego™ vegan mascara

100%
said it didn’t smudge after 2 weeks of use**
97%
said their lashes looked instantly bigger & more dramatic*

what it is

An ultra-black volumizing mascara clinically proven to lengthen, volumize & curl for bigger, fuller, more dramatic-looking lashes.

why we love it

Let your lashes be full of themselves with big ego™ vegan mascara! It delivers fully-loaded, ultra-black volume for lashes that look bigger, longer & more dramatic. The hourglass-shaped confiDENSE booster brush™ hugs the lash line, while twisted bristles catch short + long lashes to separate & build bold volume without clumping. The lash-loving formula conditions with babassu oil, glycerin + vitamin B5. It delivers 16-hour flake-free wear & 100% said it didn’t smudge.* Best for: anyone who wants ultra-black, bigger & more dramatic-looking lashes with a full bristle brush that builds volume, length + curl. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. 

tartelette™ tested

  • 16-hour flake-free
  • 16-hour longwear
  • clinically proven to lengthen, volumize & curl*
  • 100% said it didn’t smudge after 2 weeks of use**
  • 97% said their lashes looked instantly bigger & more dramatic*

skinvigorating™ ingredients

  • babassu oil: nourishes lashes
  • glycerin: hydrates & conditions
  • vitamin b5: moisturizes lashes
  • sunflower seed wax: helps lashes appear thicker
  • peptide: encourage healthier-looking lashes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*based on a clinical & consumer panel study of 32 subjects
**based on a consumer panel study of 32 subjects after 2 weeks
***Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025

how to

how to

  • start at the base of lashes & wiggle the bristle brush from root to tip
  • pull upward through lashes to separate + build length, volume + curl
  • apply 2 consecutive coats for your longest, fullest-looking lashes


Overall rating: 4.2916665 / 5 from 72 reviews.

AI Generated Review Summary

Travel-size big ego™ vegan mascara is praised for its perfect size for trips and its ability to plump lashes, making them look fuller and longer.

Summary topics

  • Travel Size (15%): Many customers remarked that the mascara is the perfect size for trips or on the go or even to try a new mascara.
  • Lash Plumping (29%): Many customers remarked that this mascara plumps lashes perfectly and makes their lashes look fuller and longer.

Review topics: ["size","results","look","mascara","packaging","volume","eyes","lashes","clumps","buy","wand","separates","brush","tube","eyelashes"].

Review highlights

  • "Separates lashes very nicely would definitely purchase again." — Kirsten M.
  • "Gives me thick full and long lashes without irritating my sensitive eyes." — Ree H.
  • "My lashes looked fantastic I live how long they looked!" — Katherine H.

Reviews

My favorite mascara

"I love this mascara and I love it in travel size! So convenient and at a great price. I’ve tried all of the Tarte mascaras and this one is my favorite. I have long lashes but I need the fullness and this brush does it. I wear contacts and this mascara does not irritate or flake off, it lasts all day for me. I would like to see other color options in the future."

— Steph F. (5/5)

Big ego ❤️

"This is by far the best mascara I've ever had. . . It's volumizing and goes on super easy"

— Patrica S. (5/5)

Did formula change?

"I used to love this big ego mascara but this latest batch seems different. Did the formula change? It seems more clumpy and it doesn’t last as long when I’m wearing. It flakes and makes my eyelashes crisp. I like the size since it’s nice to put in my bag but I’d be upset if the main formula has indeed changed."

— Kathleen P. (2/5)

Love this mascara!

"I love how this makes my lashes look. I usually jump around on mascara but I have bought this multiple times now"

— Loren L. (5/5)

Big Ego Mascara

"Love this one! Gives great volume to my top lashes!!"

— Sarah L. (5/5)

Obsessed

"I love this mascara so much! I have been using it for years now. It helps fill in and extend my lashes. It has a lightweight feel. Plus, it's vegan!"

— Megan K. (5/5)

My fav

"My fav mascara"

— Erin B. (5/5)

#1 mascara, but wish it came in brown!

"Absolute FAVORITE mascara, but now that I'm getting older. . . I would love if it came in brown."

— April (5/5)

Huge eyelashes for hours!

"I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!"

— Gabriela C. (5/5)

Amazing

"Great mascara I love it"

— Anila (5/5)

Q&A

is this mascara waterproof?
No.
does this mascara flake?
Don't find flaking to be an issue with this mascara.
which is bigger: the deluxe big ego or the mini one?
The deluxe is the full size product
What is the quantity?
4.5mL
Does this mascara help curl lashes?
I use a lash curler but I definitely think this adds some curl.