My favorite mascara "I love this mascara and I love it in travel size! So convenient and at a great price. I’ve tried all of the Tarte mascaras and this one is my favorite. I have long lashes but I need the fullness and this brush does it. I wear contacts and this mascara does not irritate or flake off, it lasts all day for me. I would like to see other color options in the future." — Steph F. (5/5)
Big ego ❤️ "This is by far the best mascara I've ever had. . . It's volumizing and goes on super easy" — Patrica S. (5/5)
Did formula change? "I used to love this big ego mascara but this latest batch seems different. Did the formula change? It seems more clumpy and it doesn’t last as long when I’m wearing. It flakes and makes my eyelashes crisp. I like the size since it’s nice to put in my bag but I’d be upset if the main formula has indeed changed." — Kathleen P. (2/5)
Love this mascara! "I love how this makes my lashes look. I usually jump around on mascara but I have bought this multiple times now" — Loren L. (5/5)
Obsessed "I love this mascara so much! I have been using it for years now. It helps fill in and extend my lashes. It has a lightweight feel. Plus, it's vegan!" — Megan K. (5/5)
#1 mascara, but wish it came in brown! "Absolute FAVORITE mascara, but now that I'm getting older. . . I would love if it came in brown." — April (5/5)
Huge eyelashes for hours! "I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!" — Gabriela C. (5/5)