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shape tape™ dab & go root touch-up concealer
shape tape™ dab & go root touch-up concealer
cool blonde
light, honey & golden blonde hair
blonde
ash & dark blonde hair
light brown
dirty blonde & light brown hair
medium brown
medium brown, auburn & caramel hair
dark brown
chestnut & dark brown hair
black brown
rich brown & black hair
grey
salt & pepper, silver & grey hair
One-time purchase: €27,00
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shape tape™ concealer
€23
8B porcelain beige
very fair skin with cool, pink or rosy undertones
what it is
A foolproof waterproof hair concealer that covers roots, grays, grown out highlights & fills the look of thinning areas in seconds with a built-in, mess-free sponge.
why we love it
shape tape™ dab & go hair concealer is the foolproof 5-second root touch-up from the #1 concealer brand*—no hair skills, salon appointment or messy spray required. The built-in sponge precisely dabs on waterproof color to cover roots, grays, camouflage visible scalp & fill the look of thinning areas, parts + hairlines for instantly fuller-looking hair. Use it between color appointments, on sparse spots or anywhere you want the look of added density. The easy, mess-free formula gives you targeted coverage without the sticky spray feel, while Amazonian clay + argan, grapeseed & castor oils help nourish, moisturize + smooth.
Best for: anyone looking for an easy root touch-up, gray coverage or fuller-looking hair—especially thinning areas, wide parts, visible scalp, hairlines, grown-out color, slick backs + cowlicks. Vegan, cruelty-free & dermatologist tested.
skinvigorating™ ingredients
shades
always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more
*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025
Overall rating: 4.358388 / 5 from 918 reviews.
The big ego™ dab & go hair concealer is praised for its easy application and natural look, providing excellent coverage for grays and thin spots. However, some users find the color not as saturated as described.
Review topics: ["size","color","results","price","quality","feels","skin","works","packaging","texture","look","grays","coverage","hair","touch","application","spots","shade","confidence","concealer","alternative","formula","design","buy","container","residue","irritation","dab","patches","beauty"].
"I like to stretch out the time between getting my hair colored and this is the perfect solution. I love that it applies so cleanly and doesn't get powder all over my clothes and sunglasses! It's the perfect style applicator as well. 10/10 best option I've tried!"
"I was so excited to receive this and raced to try it out! I'm light/golden blonde but this powder just covers as white baby powder would. It didn't even do a thing to my few gray streaks. For the price, I really expected more from this and instead it just looks like I applied chalk."
"does not go on easily. have to press and squish and stamp over and over and over again just to fill in one space. does not cover grays easily. is not waterproof or smudge proof. scratched forehead and my fingernails or black. got a little sweaty under my surgical cap. and some of it started to run. do not like it at all. definitely would not recommend it"
"This product is PERFECT for people who dye their hair and get white/grey/different color roots that grow out. I am only 39 and I already have a lot of white hair that Im not emotionally ready for and this product is a STYLE SAVER between dye jobs. It WORKS. Its EASY. I honestly cannot thank Tarte enough for this product. It's amazing. I also use your BB cream and Tartelett Mascara which are also great products!"
"I’ve tried many, many different types of root cover up! The Tarte dab & go is by far the best. It doesn’t transfer to your clothes or finger tips. It lasts all day and doesn’t feel sticky or get hard!"
"I have auburn hair and ordered the dark brown. I’ve been using this for less than a week. Here’s my opinion - I have thinning hair from a hormonal issue. Not just a little thinness here and there. I mean it’s THIN and you can easily see my scalp. This product worked but could be so much better. It took several times to get the coverage needed. (If your hair is thicker, this likely won’t be an issue for you.) On the sides where it’s not as thin, the product coverage was great. I worked one evening and sweat a bit and there was no runoff down my face like the previous product I used. That’s a BIG DEAL! I love the packaging - it’s easy to toss in my bag and go. I am concerned about the amount of product inside the cap and how long it will last for hair like mine. I don’t use this every day so I’m hoping that will help with the longevity. If you can get this on sale like I did, definitely give it a try. Once I see how long this lasts I’ll decide if I’m going to offer again or not."
"The color was not what I expected and it is way too light. Made my hairline look worse. I have ordered a darker shade and hope it will do the trick! My choice was blonde or brown. I should have picked the brown even though my hair is blonde- my bad!"
"This worked really well on my hair. It blends nicely in the sparser areas in the front and on the sides. My only quibble is I wish it came in a red shade"
"I have tried other brands and Tarte root touch-up is the best I’ve purchased. The color match is on point and it down run. I can wear with confidence. The quality is great."
"This was just OK. I have used many different root covers as well as dry shampoos. This foam applicator doesn’t do a great job of distributing the product in my opinion. There are better options out there."
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