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gifted™ Amazonian clay mascara

gifted™ Amazonian clay mascara

4,310 kr
4,310 kr

everyday mascara for fuller, naturally defined lashes

Tarte mascara with wooden applicator on a white background
Tarte mascara with wooden applicator on a white background
Before and after comparison of eye lashes with text indicating product effectiveness.
Before and after comparison of eye lashes with text indicating product effectiveness.
Before and after comparison of eye makeup application with text highlighting product features.
Before and after comparison of eye makeup application with text highlighting product features.
Before and after comparison of eyelashes with text indicating clinical provenance.
Before and after comparison of eyelashes with text indicating clinical provenance.
Tarte mascara with wooden applicators on a white background
Tarte mascara with wooden applicators on a white background
Tarte mascara with travel-size and full-size options on a light purple background
Tarte mascara with travel-size and full-size options on a light purple background
Tarte mascara with wooden applicator on a white background
Tarte mascara with wooden applicator on a white background
Before and after comparison of eye lashes with text indicating product effectiveness.
Before and after comparison of eye lashes with text indicating product effectiveness.
Before and after comparison of eye makeup application with text highlighting product features.
Before and after comparison of eye makeup application with text highlighting product features.
Before and after comparison of eyelashes with text indicating clinical provenance.
Before and after comparison of eyelashes with text indicating clinical provenance.
Tarte mascara with wooden applicators on a white background
Tarte mascara with wooden applicators on a white background
Tarte mascara with travel-size and full-size options on a light purple background
Tarte mascara with travel-size and full-size options on a light purple background
 
 

gifted™ Amazonian clay mascara

everyday mascara for fuller, naturally defined lashes

4,310 kr
4,310 kr
Taxes included.
 
 
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One-time purchase: 4,310 kr

Subscribe & Save — delivery frequency options:

  • Delivered every 6 months. Get 15% off today and all future orders.: 4,310 kr
  • Delivered every 4 months. Get 15% off today and all future orders.: 4,310 kr
  • Delivered every 3 months. Get 15% off today and all future orders.: 4,310 kr

pair with

Pink makeup pencil on a white background
fake awake™ eye highlight
4,000 kr
nude

gifted™ Amazonian clay mascara

gifted™ Amazonian clay mascara

100%
agree their lashes look fuller, lifted & more intense*
100%
agree it's the perfect mascara for everyday*

what it is

An Amazonian clay-infused everyday mascara clinically proven to volumize, lengthen + curl for fuller, lifted-looking lashes.

 

why we love it

gifted™ Amazonian clay mascara delivers clinically proven volume, length + curl* from the #1 mascara brand.**  Amazonian clay helps deliver better, truer & longer wear, while carnauba wax, olive esters + provitamin B5 help lashes feel soft, smooth + conditioned. The formula delivers 24-hour flake-free + 16-hour smudge-proof wear. Even better, 100% agreed their lashes looked fuller, lifted + more intense & it was the perfect mascara for everyday.* Best for: anyone looking for a comfortable everyday mascara that delivers balanced volume, length + curl without going full glam.Vegan, cruelty-free, dermatologist + ophthalmologist tested & safe for contact lens wearers. 

 

tartelette™ tested

  • 16-hour smudge-proof & longwear
  • 24-hour flake-free
  • sweatproof
  • clinically proven to volumize, lengthen & curl*
  • 100% agree their lashes look fuller, lifted & more intense*
  • 100% agree it's the perfect mascara for everyday*

skinvigorating™ ingredients

  • Amazonian Clay: for better, truer, longer wear
  • carnauba wax: soft & smooth application
  • olive esters: condition
  • provitamin B5: hydrates & soothes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

 

*based on a clinical and consumer panel study of 31 subjects
**Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025

how to

how to

  • start at the base of lashes & wiggle the bristle brush from root to tip
  • pull upward through lashes to separate + build length, volume + curl
  • apply 2 consecutive coats for your longest, fullest-looking lashes



Overall rating: 4.7245235 / 5 from 1521 reviews.

AI Generated Review Summary

The gifted™ Amazonian clay mascara is praised for its ability to provide long, luscious, and voluminous lashes. Customers appreciate its natural look, easy-to-use brush, and lack of clumps or irritation. The formula is also highlighted for its effectiveness in enhancing lash volume and fullness.

Summary topics

  • Eyelash Length (5%): It was observed by customers that this mascara makes their eyelashes look long and luscious.
  • Natural Look (16%): Many customers stated that the mascara gives a natural and beautiful look to their lashes without drying out.
  • Lash Length (4%): It was highlighted by customers that this mascara provides great length and volume without any clumping or irritation.
  • Packaging (4%): It was observed by customers that the packaging of the product is highly praised and loved by many.
  • Eye Comfort (10%): It was highlighted by customers that this mascara does not flake and does not irritate their eyes.

Review topics: ["size","color","weight","smells","feels","quality","improvement","issues","results","look","packaging","price","texture","skin","hair","mascara","eyes","formula","volume","lashes","length","ingredients","irritation","clumps","coverage","light","beauty","eyelashes","compliments","consistency"].

Review highlights

  • "I love using it it never clumps my lashes." — Sophie E.
  • "It lasts all day with no panda eyes and makes lashes look lovely and long with no clumping." — Kate A.
  • "I have used the Amazonian Clay Smart Mascara exclusively for several years." — Patricia E.

Reviews

Great mascara!

"I love this mascara for days when I don´t want to go too dramatic. It does make my lashes look longer and adds volume! Pretty decent product."

— P. (5/5)

My favorite mascara

"My favorite mascara! Sad I can't seem to find it in store at Ulta or Sephora so I have to buy it online which sucks when I need a quick replacement. It goes on lovely and doesn't smudge or smear. Even though it doesn't say it's waterproof, I have noticed that it stays on pretty well when I forgot to take it off before getting in the pool or getting caught in the rain."

— Brittany R. (5/5)

No flaking!

"If you have sensitive eyes this is a great mascara. There is no flaking and comes off easily in the evening."

— Robin S. (5/5)

The only mascara I'm not allergic to

"OMG this mascara has been a LIFE SAVER! I got allergy tested and can't use 90% of makeup, but this baby has come in clutch. Lasts all day, comes off easy with makeup remover. THANK YOU TARTE!!!"

— Phoebe (5/5)

Always keep returning to this as go-to!

"Has been my go-to for probably over 15 years if not longer (not sure when Tarte first started making it). Lengthens for beautiful separated lashes that aren't clumpy, builds nicely, doesn't smear or smudge, removes easily with water, and does not irritate eyes. THE BEST! Never stop making this!"

— Anna S. (5/5)

Great for everyday

"Great for everyday wear and easy to remove. My go to for the office."

— Cool (5/5)

Love this mascara

"My favorite for sure! No clumps! Makes my lashes long and pretty!"

— Karen W. (5/5)

The best mascara!

"Been using this for years and it has never failed me."

— Alison H. (5/5)

"I recently acquired an allergy to my mascara, multiple brands. My doctor had the same allergy and told me to try a clay based mascara - I did and this one works for me!"

— TINA (5/5)

Favorite mascara

"I have tried numerous mascaras, including other Tarte products. This is my very favorite as a contact lens user. It doesn’t flake at all and gives great length to my eyelashes."

— Susie W. (5/5)

Q&A

Why can I not pick a color?
Hi there! This specific mascara only comes in the shade black.
Does this mascara come in black-brown by any chance. Black mascara makes my blueish-green eyes look harsh.
This particular mascara only comes in the shade black, we do have other mascara formulas that are available in the shade brown like our tubing mascara!
Is it sweat and waterproof?
Hi there! It's sweatproof!
Is your Gifted mascara still vegan?
Yes, this product is vegan friendly!
how long it last?
So I probably shouldn't admit this but I slept with it on and even when I used my lash brush the next day I didn't need to reapply 🙂