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maracuja juicy shift

maracuja juicy shift

4,170 kr
4,170 kr
Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
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Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWEXFBDEM9GVJ97J0DX7BH2S.jpg%3Fv%3D1748552365
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Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
 
 

maracuja juicy shift

4,170 kr
4,170 kr
Taxes included.
 
 
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One-time purchase: 4,170 kr

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  • Delivered every 6 months. Get 15% off today and all future orders.: 4,170 kr
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  • Delivered every 3 months. Get 15% off today and all future orders.: 4,170 kr

pair with

Lip liner pencil with brand name on a white background
maracuja juicy lip liner
3,450 kr
mauve

maracuja juicy shift

maracuja juicy shift

100%
saw immediate hydration*
100%
saw more plump lips**

pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade!

how to

how to

  • Just pump it to plump it!
  • Apply color-changing lip balm directly to the lips & watch it shift like magic into a pink shade, personalized to your pH!
  • wear it alone or layer with your fave lip product for added hydration & plumper-looking lips

trophy case

viral beauty products
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WWD Shop Editor's Choice 2025

Overall rating: 4.607595 / 5 from 316 reviews.

AI Generated Review Summary

The maracuja juicy shift is a pH-powered plumping gloss-balm that provides great hydration and shifts into a custom pink shade. Customers appreciate its beautiful color, natural look, and plumping effect on the lips. The gloss is nourishing and refreshing, though opinions on the smell are mixed.

Summary topics

  • Hydration (4%): It was observed by customers that the product provides great hydration and is highly hydrating.
  • Custom Pink Shade (8%): It was noted by customers that the color of the product is beautiful, subtle, and perfect.
  • Beautiful Color (36%): A significant amount of customers expressed appreciation for the beautiful color of the product, with many stating that it looks and feels amazing on their lips.
  • Natural Look (11%): It was highlighted by customers that the look of the product is very natural and it makes their lips look amazing.
  • Beautiful Shade (9%): It was noted by customers that the shade of the product is beautiful and adds moisture to their lips.

Review topics: ["color","feels","packaging","smells","look","shade","formula","shipping","texture","sensation","gift","lips","ingredients","coverage","design","pink","results","pleasure","shift","gloss","shine","taste","tint","hydrating","plumping","moisturizer","ego","lasting","effect","lipstick"].

Review highlights

  • "My lips look smoth and the color it gives looks great on me ( natural pink)" — Yenny N.
  • "I’ve been using these exclusively for the past few months and absolutely love them!" — Deanna
  • "Great color, makes my lips feel so hydrated!" — Jen J.

Reviews

Soft Sweet Lips!

"I love this balm. It is not an oil. It has a great smell!! It has a nice texture without being greasy. This turns my lips a pretty pink. Wears nicely although does require some reapplication now and then, I give it a 5 for what it is. Balms don't last that long."

— badbetts62 D. (5/5)

"This is my secong purchase of this lip gloss. I love it. However this time it arrived looking like it had already been used. It was already clicked above the edge and has lines and divots in it. My last one had a smooth surface and had to be clicked up a couple times to use for the first time."

— Brandi (2/5)

Love it!!!

"I added this to my collection of Tarte Marajuca Juicy lip sticks, this is the one I reach for the most. The color shift is perfect on everyone. In fact, I just bought a bunch for gifts! You can't go wrong!"

— Susan H. (5/5)

Smooth application, tastes great!

"Love how this color looks. Buttery texture that looks natural."

— Kathleen M. (5/5)

Fun lippy

"It’s great to have for a little shine and moisture. And it didn’t melt in this hot sun while sitting in my bag."

— Megan H. (5/5)

Great colorless lip gloss

"Love lip gloss"

— JUDITH D. (3/5)

Perfect color and shine!

"Love this product! The color changing is spot on and it gives the perfect amount of shine."

— Melisa R. (5/5)

Q&A

Do they all turn the same shade on your lips or does it matter which color you pick? Is color of tube is just artificial coloring?
Hi there! Each color will shift to a similar pinky pop!
What shade for more of a nude lip color?
Hi there! This is a pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, not nude.
Is this the same formula as the original juicy balm or is it the plumping formula with a tingle?
It's pH-powered plumping balm, gloss, color & hydrating treatment all-in-1