1. meet timeless hydrating foundation looking for a foundation that feels comfortable on mature skin? timeless hydrating foundation is that girl. it’s a lightweight serum foundation that helps skin look plumped & hydrated while giving light weight coverage. the formula starts light & lets you add more coverage where you need it, so your skin still looks like skin. It’s a great option if your foundation tends to: settle into fine lines by midday leave your skin feeling tight or dry look heavy when you build up coverage 2. what should you look for in a foundation for mature skin? the best foundation for mature skin should deliver lasting hydration, lightweight coverage, ingredients that plump the look of skin & a flexible, skin-like finish. timeless hydrating foundation checks all 4 boxes: 1. lasting hydration Look for hydrating ingredients like hyaluronic acid that helps boost hydration to minimize the look of fine lines & foundation from clinging to dry patches or making skin feel dry throughout the day. timeless hydrating foundation is formulated with hyaluronic acid & has 24 hour hydration to help your skin look fresh, plump & hydrated throughout the day. 2. lightweight, full coverage A buildable formula lets you add coverage in thin layers instead of applying 1 heavy layer all over. This helps prevent foundation from looking cakey or settling into fine lines as the day goes on. timeless hydrating foundation is lightweight full coverage that can be buildable, with up to 12-hr wear. You can control how much coverage you want depending on how much product you apply while keeping the finish lightweight & comfortable. 3. skin-plumping ingredients ingredients like hyaluronic acid, bakuchiol, niacinamide & cloudberry can help skin appear smoother & more plumped, giving foundation a fresh-looking base to work with. timeless hydrating foundation is formulated with all 4, helping improve the look of smooth skin while delivering the coverage you want. Skincare like benefits & coverage? name a better duo. 4. a flexible, skin-like finish Skin moves, so your foundation should move with you. a flexible finish moves with your expressions instead of setting into a stiff, powdery layer that can emphasize texture. timeless hydrating foundation delivers a flexible, skin-like finish. it looks like your skin—just smoother, more hydrated looking & having a really good day. want more coverage for a big day, or just because full glam is your thing? Timeless is buildable when needed but you can also try face tape™ foundation is tarte’s full-coverage icon. it’s also formulated with hyaluronic acid, so you can get maximum coverage without a flat, heavy-looking finish. Or as we like to call it full coverage, without the full feel. for barely-there makeup days, CC color-correcting tinted serum is a lightweight, skincare-first option as well. it is the best of both worlds with skincare like benefits of a tinted serum than traditional foundation, making it a great choice when you want your skin—but a little more even. 3. is liquid or powder foundation better for mature skin? liquid and serum foundations are generally better for mature skin because they help deliver hydration & moisture with skin loving ingredients while they move more naturally with the skin. powder foundation can sometimes sit closer to the surface, which can make dryness, texture & fine lines appear more noticeable throughout the day. that doesn’t mean you need to break up with powder completely. a light dusting from creaseless setting powder can help set liquid foundation or control midday shine without covering your face in a heavy, powdery layer. so, what type of foundation works best for mature skin day to day? a lightweight, hydrating serum foundation—rather than powder alone or a heavy cream formula that can settle into fine lines. this is where timeless hydrating foundation enters the chat. 4. how should you apply foundation on mature skin? start with a hydrating moisturizer & give it a minute or 2 to sink in such as our ballin’ base primer. foundation always plays nicer with well-prepped skin & ballin’ base gives you both a glowy or matte prep step depending on your desired look! shake timeless hydrating foundation well, then apply a small amount to the back of your hand or directly onto your skin. use the serum foundation brush to buff it in using thin layers, adding extra coverage only where you want it instead of applying 1 heavy layer everywhere. when it comes to powder, less is more. If you feel you need it, lightly set your T-zone or any areas prone to shine. using less powder helps keep your finish fresh & reduces the chance of product settling into fine lines later in the day. not sure which is your perfect match? take the foundation quiz or use virtual try-on on the timeless hydrating foundation page before you buy.
