eyeshadow

Whether you're keeping it soft & subtle or going full-glam, eyeshadow is the ultimate tool to transform your look & make a statement. We’ve got shades for every vibe, from warm browns & soft pinks to vibrant violets & shimmering metallics. Available in a range of finishes including matte, shimmer, pearlescent & metallic, our eyeshadows make it easy to express your style, your way.

Our eyeshadows are infused with good-for-you, skinvigorating™ ingredients like Amazonian clay & mineral pigments. Our Amazonian clay travels down the Amazon river, picking up nutrients from plants & minerals until we sustainably harvest it to deliver better, truer, longer wear.

types of tarte™ eyeshadows

We offer eyeshadows in a variety of formats to fit your lifestyle & makeup routine:

• Eyeshadow palettes: Our most popular format, perfect for customizing versatile looks, whether you're going from day to night or trying out the latest trends.

• Cream eyeshadows: Richly pigmented & super easy to apply with your finger or brush. Great for buildable coverage & a dewy finish.
  
  

• Eyeshadow sticks: Glide-on eyeshadow sticks perfect for 1-swipe looks. They’re creamy, blendable & beginner-friendly.

how to apply eyeshadow

There’s no one “right” way to apply eyeshadow, it depends on your personal preference. For a rich, pigmented look, use your finger. This is also the perfect hack for our lazy gals & guys, just swipe on your color of choice! For a sheer wash of color, use a fluffy brush. Use a flat shader eyeshadow brush to pack on shadow all over the lid. Use a tapered blending eyeshadow brush to buff & blend shadow seamlessly into your crease, outer corners & lower lashline to add definition. (Pro tip: Use a flat concealer brush for a crisp cut crease!) Use a liner brush to line the upper & lower lash line for bigger, bolder eyes.

Eyeshadow is so versatile if you want to take your look further. Dampen a liner brush with setting spray & dip it into 1 of our powder shadows for a liquid-like eyeliner that glides on effortlessly & dries almost instantly. Applying your makeup eyeshadow with this method creates smooth, precise lines perfect for a cat eye. To highlight the brow bone, use a shade slightly lighter than your skin tone. You can also use a shade with a bit of shimmer for added brightness! To fake 8 hours of sleep, add a touch of neutral shimmer to the inner corner of the eye with fake awake™ eye highlight. Just add a maracuja juicy lip & voila — an easy, effortless look in seconds!

which eyeshadow is right for you?

Not sure which eyeshadow is right for you? Our best-selling glamazon™ Amazonian clay palette is a great place to start! With 10 ultra-flattering shadow & liner shades, from matte peach to bronze shimmer, you can create everyday looks that make your eyes pop. These dreamy shades are designed to make your eyes look bigger & more open, while the longwear Amazonian clay formula keeps everything in place all day, no smudging here! It’s the ultimate go-to palette for beginners, pros & anyone obsessed with effortless glam.

If you are new to eyeshadow or always on the go, try a mini palette. These pocket-sized cuties are smaller than a pack of cards & perfect for throwing in your bag! Hot tip: look out for limited-edition palette drops exclusive to tarte.com.

Skip the store & shop online to find your next favorite eyeshadow palette. 1 of the benefits of shopping online is seeing the complete list of our eyeshadow palettes & other products such as blush, mascara & foundation. You can also view our shadows & other products on yourself with the help of our virtual try-on tool. If you don't love your purchase, return it for free (for U.S. orders only)!

Need more help? You can always contact our customer service team with questions about anything & everything, from info about our collection of shadow palettes to our terms & conditions & privacy policy.