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maracuja juicy shift

maracuja juicy shift

Regular price €13
Regular price €29 Sale price €13
*Excluded from promotions

maracuja juicy shift

*Excluded from promotions
Regular price €13
Regular price €29 Sale price €13
View full details
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pair with

Lip liner pencil with brand name on a white background
maracuja juicy lip liner
€24
mauve
100%
saw immediate hydration*
100%
saw more plump lips**

pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade!

how to

how to

  • Just pump it to plump it!
  • Apply color-changing lip balm directly to the lips & watch it shift like magic into a pink shade, personalized to your pH!
  • wear it alone or layer with your fave lip product for added hydration & plumper-looking lips

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The 2023 Nylon Beauty Hit List
WWD Shop Editor's Choice 2025

Overall rating: 4.5881057 / 5 from 454 reviews.

AI Generated Review Summary

The Maracuja Juicy Shift is a pH-powered plumping gloss-balm that transforms into a custom pink shade, praised for its beautiful color, amazing scent, and great feel on the lips. Customers also appreciate its stylish packaging and the fact that it stays on throughout the day.

Summary topics

  • Shade Customization: 9%
  • Gloss Quality: 6%
  • Aesthetic Appeal: 10%
  • Lip Comfort: 19%
  • Scent: 6%

Review topics: [color, feels, texture, taste, packaging, design, formula, smells, look, shade, sensation, shipping, ingredients, gift, pleasure, use, coverage, results, liner, effect, lips, pink, shift, gloss, hydrating, tint, shine, plumping, ego, moisturizer].

Review highlights

  • "My lips look smoth and the color it gives looks great on me ( natural pink)"Yenny N.
  • "Colors, smell and taste are fun and cool."Monica
  • "It makes my lips look nicely plump and so soft and smooth!"Amber

Reviews

"Love this colour! I was worried as im a pale girly! My new go to!"

Tiana (5/5)

Love these ♥

"I have Honeysuckle and Big Ego. I love how these shifts plump and feel on my lips. On contact, Honeysuckle changes from a dark raisin to a strawberry red on my lips. Big Ego turns to a pretty bubblegum pink and I love the coconut smell!! I plan on purchasing Lemon and Rock Candy next."

April (5/5)

Beautiful color, but I don’t like how it feels on the lips

"I have the Maracuja Juicy Shift in the shade Honeysuckle. The color doesn’t change on the lips, it looks the same as in the stick. I don’t like the tingling sensation on my lips; I’ve realized that plumping lip products are not for me. Otherwise, the product is good"

Diana S. (3/5)

Love!

"I love the Tarte shifts! Rose is my favorite bc it has the most color change, into a nice subtle pretty pink. I feel some of these don't change at all like the blue and yellow one I tried. But they still feel awesome as a lip balm and last a while"

Mandy A. (5/5)

Great but gave me a horrible rash!

"Sensitive skin beware--i got a burning lip rash hours after use. At first I thought my kid brought home hand foot and mouth, it was that bad. I didn't connect the two until it happened again when I used it 2 weeks later."

Marla (2/5)

"Smells good and has a pretty color"

Melissa (5/5)

"love. glossy and pretty and minty !"

sadie (5/5)

Tarte is the best for lip gloss.

"Have been using maracuja line for a long time. Never did the shift one. Still a fan."

Haleigh P. (5/5)

Love it!

"Great lip gloss"

Brooke H. (5/5)

This is my favorite Tarte product!

"I love how it leaves a stain on my lips even after eating. You also get that cool minty feelon your lips. That always puts me in a great mood. I am addicted to Maracuja juicy shift. It is my favorite lip product!"

CHRISTINE D. (5/5)

Q&A

Do they all turn the same shade on your lips or does it matter which color you pick? Is color of tube is just artificial coloring?
Hi there! Each color will shift to a similar pinky pop!
What shade for more of a nude lip color?
Hi there! This is a pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, not nude.
Is this the same formula as the original juicy balm or is it the plumping formula with a tingle?
It's pH-powered plumping balm, gloss, color & hydrating treatment all-in-1