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maracuja juicy shift

maracuja juicy shift

Regular price 313 kr
Regular price Sale price 313 kr

maracuja juicy shift

Regular price 313 kr
Regular price Sale price 313 kr
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pair with

Lip liner pencil with brand name on a white background
maracuja juicy lip liner
256 kr
buff
100%
saw immediate hydration*
100%
saw more plump lips**

pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade!

how to

how to

  • Just pump it to plump it!
  • Apply color-changing lip balm directly to the lips & watch it shift like magic into a pink shade, personalized to your pH!
  • wear it alone or layer with your fave lip product for added hydration & plumper-looking lips

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The 2023 Nylon Beauty Hit List
WWD Shop Editor's Choice 2025

Overall rating: 4.571429 / 5 from 427 reviews.

AI Generated Review Summary

The Maracuja Juicy Shift is a pH-powered plumping gloss-balm that transforms into a custom pink shade, praised for its beautiful color, amazing scent, and great feel on the lips. Customers also appreciate its stylish packaging and the fact that it stays on throughout the day.

Summary topics

  • Shade Customization: 9%
  • Gloss Quality: 6%
  • Aesthetic Appeal: 10%
  • Lip Comfort: 19%
  • Scent: 6%

Review topics: ["color","ingredients","results","taste","design","feels","packaging","smells","formula","texture","look","liner","shade","sensation","gift","buy","pleasure","coverage","use","effect","hydrating","shipping","lips","pink","shift","gloss","tint","shine","plumping","moisturizer"].

Review highlights

  • "My lips look smoth and the color it gives looks great on me ( natural pink)"Yenny N.
  • "Colors, smell and taste are fun and cool."Monica
  • "It makes my lips look nicely plump and so soft and smooth!"Amber

Reviews

So fun and beautifully tint the lips

"These are so fun! They really do noticeably plump the lips, nice tingly feeling, so moisturizing got so many in different colors"

Katia (5/5)

Love!!! The blue raspberry is my favorite

"This makes my lips look and feel so good"

Liz F. (5/5)

Beautiful

"Beautiful and hydrating, plus I love the surprise of seeing it change color."

Alisha L. (5/5)

"Love all of the Tarte that have a plumping effect. Feels so good on your lips!"

JANET (5/5)

Blue Razberry Blues

"I found this made my lips way more pinky red than I would’ve liked. I did, however, love the way it felt on my lips. It glides smoothly and the click pen allows you to use only what you need."

Chantel S. (4/5)

Beautiful color, but I don’t like how it feels on the lips

"I have the Maracuja Juicy Shift in the shade Honeysuckle. The color doesn’t change on the lips, it looks the same as in the stick. I don’t like the tingling sensation on my lips; I’ve realized that plumping lip products are not for me. Otherwise, the product is good"

Diana S. (3/5)

Love!

"I love the Tarte shifts! Rose is my favorite bc it has the most color change, into a nice subtle pretty pink. I feel some of these don't change at all like the blue and yellow one I tried. But they still feel awesome as a lip balm and last a while"

Mandy A. (5/5)

Love

"Absolute game changer!!"

Audrey G. (5/5)

Nifty shifty

"I bought CEO not realizing it was a shift. Needless to say I was pleasantly surprised when my lips began to change color. Since that purchase I've bought 2 more color shifts and I'm very pleased."

Kenda R. (5/5)

LOVE

"This is my go to lippie. I get compliments all the time. It is comfy, cute, and is the perfect shade."

Bia S. (5/5)

Q&A

Do they all turn the same shade on your lips or does it matter which color you pick? Is color of tube is just artificial coloring?
Hi there! Each color will shift to a similar pinky pop!
What shade for more of a nude lip color?
Hi there! This is a pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, not nude.
Is this the same formula as the original juicy balm or is it the plumping formula with a tingle?
It's pH-powered plumping balm, gloss, color & hydrating treatment all-in-1