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shape tape™ dab & go root touch-up concealer
shape tape™ dab & go root touch-up concealer
cool blonde
light, honey & golden blonde hair
blonde
ash & dark blonde hair
light brown
dirty blonde & light brown hair
medium brown
medium brown, auburn & caramel hair
dark brown
chestnut & dark brown hair
black brown
rich brown & black hair
grey
salt & pepper, silver & grey hair
One-time purchase: 116,00 zł
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shape tape™ concealer
139 zł
8B porcelain beige
very fair skin with cool, pink or rosy undertones
what it is
A foolproof waterproof hair concealer that covers roots, grays, grown out highlights & fills the look of thinning areas in seconds with a built-in, mess-free sponge.
why we love it
shape tape™ dab & go hair concealer is the foolproof 5-second root touch-up from the #1 concealer brand*—no hair skills, salon appointment or messy spray required. The built-in sponge precisely dabs on waterproof color to cover roots, grays, camouflage visible scalp & fill the look of thinning areas, parts + hairlines for instantly fuller-looking hair. Use it between color appointments, on sparse spots or anywhere you want the look of added density. The easy, mess-free formula gives you targeted coverage without the sticky spray feel, while Amazonian clay + argan, grapeseed & castor oils help nourish, moisturize + smooth.
Best for: anyone looking for an easy root touch-up, gray coverage or fuller-looking hair—especially thinning areas, wide parts, visible scalp, hairlines, grown-out color, slick backs + cowlicks. Vegan, cruelty-free & dermatologist tested.
skinvigorating™ ingredients
shades
always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more
*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025
Overall rating: 4.3786516 / 5 from 890 reviews.
The big ego™ dab & go hair concealer is praised for its easy application and natural look, providing excellent coverage for grays and thin spots. However, some users find the color not as saturated as described.
Review topics: ["size","color","feels","price","quality","results","look","works","packaging","texture","skin","grays","hair","amount","coverage","application","touch","spots","shade","concealer","confidence","formula","alternative","buy","design","residue","container","dab","beauty","patches"].
"I was so excited to receive this and raced to try it out! I'm light/golden blonde but this powder just covers as white baby powder would. It didn't even do a thing to my few gray streaks. For the price, I really expected more from this and instead it just looks like I applied chalk."
"This product is PERFECT for people who dye their hair and get white/grey/different color roots that grow out. I am only 39 and I already have a lot of white hair that Im not emotionally ready for and this product is a STYLE SAVER between dye jobs. It WORKS. Its EASY. I honestly cannot thank Tarte enough for this product. It's amazing. I also use your BB cream and Tartelett Mascara which are also great products!"
"The color was not what I expected and it is way too light. Made my hairline look worse. I have ordered a darker shade and hope it will do the trick! My choice was blonde or brown. I should have picked the brown even though my hair is blonde- my bad!"
"This was just OK. I have used many different root covers as well as dry shampoos. This foam applicator doesn’t do a great job of distributing the product in my opinion. There are better options out there."
"I have a lot of gray hairs that are very visible, especially with dark hair, and I purchased an item from Amazon, and as I was using it, I realize it’s not that great and then I went on to try this product and it definitely made a difference. The application is a lot easier. It’s actually very fun to use. It has like a bouncy effect when you put it back inside the lid and the pigment is also found in the lid so it’s pretty cool the way it’s designed and it works great it conceals the gray hairs. Super easy to use. I definitely like it. !"
"It does what it says. It is a decent size. I haven't had it long, so I am not sure if it will dry out. It is more of a subtle effect. The sponge rubs up against a spring mounted container of product. It isn't greasy or super obvious. It stays on well. Good for hairlines and parts, for thin hair. It doesn't irritate my scalp. I can't tell it is there, besides its appearance. It also lasts all day."
"I dont really love this, it makes my hair feel greasy. Not real bad, just a little. But what happened to the big ego brow and roots? Now that one i loved! It filled in sparse areas in my hair perfectly, looked so real and did not make my hair feel greasy at all. I think this is a first time I didnt absolutely love a tarte product. My daily makeup routine consists 90 percent of tarte products. But on another note, it did work decently well and doesnt look fake as long as your careful with how u fill it in."
"Love this!! I have some thinning spots that show when I pull my hair back. Ive used sprays before that come off when you run your hands through your hair. This does not!!! I put it on after my hair wash and dont need to reapply until after the next wash."
"I bought the blonde color and it’s almost too light for medium-dark blonde hair. I also find it difficult to get more product onto the applicator, you basically just screw the cap back on over and over and over."
"This was such a pleasant add on/impulse buy! I am 6mo postpartum and the postpartum shedding has begun and is now starting to grow back. This product is a game changer for the receding hair line/widows peak, and helps me discreetly fill it in a bit to look fuller and more dense. Does NOT transfer and such an easy tool. I also use this to cover my greys occasionally- I am a postpartum mom after all- and it does not disappoint. What was an impulse buy will become a staple For me!"
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