501

maracuja juicy shift

maracuja juicy shift

325 kr
325 kr

sign in for 40% off!*
Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
 
 

maracuja juicy shift

sign in for 40% off!*
325 kr
325 kr
 
 
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One-time purchase: 325,00 kr

Subscribe & Save — delivery frequency options:

  • Delivered every 6 months. Get 15% off today and all future orders.: 325,00 kr
  • Delivered every 4 months. Get 15% off today and all future orders.: 325,00 kr
  • Delivered every 3 months. Get 15% off today and all future orders.: 325,00 kr

pair with

Lip liner pencil with brand name on a white background
maracuja juicy lip liner
269 kr
mauve

maracuja juicy shift

maracuja juicy shift

100%
saw immediate hydration*
100%
saw more plump lips**

pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade!

how to

how to

  • Just pump it to plump it!
  • Apply color-changing lip balm directly to the lips & watch it shift like magic into a pink shade, personalized to your pH!
  • wear it alone or layer with your fave lip product for added hydration & plumper-looking lips

trophy case

viral beauty products
The 2023 Nylon Beauty Hit List
WWD Shop Editor's Choice 2025

Overall rating: 4.5796814 / 5 from 502 reviews.

AI Generated Review Summary

The maracuja juicy shift is a pH-powered plumping gloss-balm that provides great hydration and shifts into a custom pink shade. Customers appreciate its beautiful color, natural look, and plumping effect on the lips. The gloss is nourishing and refreshing, though opinions on the smell are mixed.

Summary topics

  • Hydration (4%): It was observed by customers that the product provides great hydration and is highly hydrating.
  • Custom Pink Shade (8%): It was noted by customers that the color of the product is beautiful, subtle, and perfect.
  • Beautiful Color (36%): A significant amount of customers expressed appreciation for the beautiful color of the product, with many stating that it looks and feels amazing on their lips.
  • Natural Look (11%): It was highlighted by customers that the look of the product is very natural and it makes their lips look amazing.
  • Beautiful Shade (9%): It was noted by customers that the shade of the product is beautiful and adds moisture to their lips.

Review topics: [color, feels, packaging, smells, look, shade, formula, shipping, texture, sensation, ingredients, lips, gift, coverage, quality, shift, design, results, pleasure, pink, gloss, shine, taste, hydrating, tint, plumping, moisturizer, ego, effect, lasting].

Review highlights

  • "My lips look smoth and the color it gives looks great on me ( natural pink)" — Yenny N.
  • "I’ve been using these exclusively for the past few months and absolutely love them!" — Deanna
  • "Great color, makes my lips feel so hydrated!" — Jen J.

Reviews

Im BLUE & CUTE!

"AMAZING!!!! Loved this lippie. It makes ur lips plump and feel oh so fresh. Surprisingly brings out ur natural lip color pop and look ravishing. Will last 10hrs plus!!! Will continue to buy. Did I mention the packaging is super cute!"

— SANDY O. (5/5)

The Shift is my favorite of them all!

"Shift is the best in my opinion because it's easy to apply, if you "mess up" it's not very noticeable, if at all. It goes on as a sheer shade of the color and is very nourishing. I love pulling out the blueberry one and getting double takes, the colors are so fun! Fig is a great, more natural color, too."

— Abby (5/5)

Good overall

"Smells great and it goes on light. Overall very good product."

— mary L. (5/5)

Love it

"I like how moisturizing it feels, but also how it color changes."

— Alisha L. (5/5)

Nice lip juicy

"Good quality, I bought it as a gift and my friend loved it"

— Shahla J. (5/5)

Perfect

"Highly recommend. I pretty much own every color."

— Briana N. (5/5)

Enjoy the change

"I like this product as it went on well. And i enjoyed the shade it turned to"

— S T. (5/5)

The best!!

"Love this lip gloss!! Keep reordering because it’s so amazing!!"

— sadie t. (5/5)

Live blueberries

"So smooth and pretty on the lips."

— Alicia C. (5/5)

Soft Sweet Lips!

"I love this balm. It is not an oil. It has a great smell!! It has a nice texture without being greasy. This turns my lips a pretty pink. Wears nicely although does require some reapplication now and then, I give it a 5 for what it is. Balms don't last that long."

— badbetts62 D. (5/5)

Q&A

Do they all turn the same shade on your lips or does it matter which color you pick? Is color of tube is just artificial coloring?
Hi there! Each color will shift to a similar pinky pop!
What shade for more of a nude lip color?
Hi there! This is a pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, not nude.
Is this the same formula as the original juicy balm or is it the plumping formula with a tingle?
It's pH-powered plumping balm, gloss, color & hydrating treatment all-in-1