Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
A medium-light skinned hand squeezed foundation onto a fluffy foundation brush. The model swipes the brush with product across her right cheek & blends in a zoomed-in shot. In a full-face shot, she finishes blending out the right side of her face. She mouths an impressed “ooo” as she tilts her face to compare the blended-out side to the no-makeup side. “Love,” she mouths.
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation
Amazonian clay 16-hour full coverage foundation

Amazonian clay 16-hour full coverage foundation Amazonian clay 16-hour full coverage foundation


best-selling, soft matte mousse 1.4 fl oz / 50 mL



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₼108 (₼129 value)

Product Review:4 out of 5 stars
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Additional Information


Whip up your best skin with our new & improved, best-selling Amazonian clay foundation!


  • New formula, new shades, new way to clay!
  • featherlight full coverage wears for 16 hours
  • oil-free soft matte, never flat finish
  • whipped mousse glides on like silk, wears like iron™
  • poreless technology erases the look of pores, fine lines & wrinkles for an airbrushed finish
  • powered by sustainably sourced, hand-harvested Amazonian clay for smooth, even & hydrated skin
  • Won't cake or crease - save the cake for dessert!


  • vegan
  • 16-hour longwear
  • dermatologist tested


  • 100% agreed it reduces the appearance of pores
  • 100% agreed it reduces the appearance of fine lines
  • 100% agreed it doesn't look or feel cakey
  • 100% agreed it makes skin look smooth & flawless
  • 100% agreed it covers redness & imperfections
  • 100% agreed it improves the look of skin’s texture
  • 100% would recommend to a friend

*based on a consumer panel & clinical study of 32 subjects


  • Amazonian clay: for better, longer, truer wear
  • Vitamin E: natural preservative that also acts as an anti-inflammatory emollient & antioxidant
  • mineral pigments: soothe & soften skin


Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
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3.1 / 5.0
398 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Skin Tone
Light (52)
Neutral (37)
Fair (28)
Medium (18)
Skin Type
Combination (73)
Normal (44)
Acne Prone (34)
Oily (32)
This Product Is
Long Lasting / Long Wearing (67)
Mattifying / Oil Absorbing (45)
Pore Minimizing (35)
Crease Resistant (20)
This Formula Is
Full Coverage (76)
Lightweight (38)
Buildable (38)
Non Greasy (25)
Rated 2 out of 5
Bring back the old formulation
I loved the old formulation of this in the purple tube. I purchased some of this new in Ulta a while back, and while the name of the shade was the same, the color was several shades lighter and made me look like I was some teenager in the 90s in a goth phase. No only that, the formula was thick and cakey and felt, literally, like spreading clay on my skin.

I took comfort in the fact that you could still buy the old purple tube at the website, and did so. When I got a compliment yesterday on how beautiful my skin was, I thought I should go to the website and buy some of my favorite foundation with my birthday discount, and lo and behold, it's gone from here, too. This just does not work for my skin, and doesn't seem to work for others, either. I have very oily skin that is also sensitive and can get dehydrated. The old foundation lasted all day, helped control the oil, never oxidized, and gave me a natural glow. Now I have to horde my old tubes while I search for another perfect foundation.
January 30, 2023
Athens, GA, US
Age: 45-64
Rated 1 out of 5
Bring back original!
PLEASE, PLEASE PLEASE TARTE --- BRING BACK THE ORIGINAL FORMULA! You would think tarte would not change a perfect foundation. This is not the same formula. I wish they would bring back the original!
January 27, 2023
Rome, GA, US
Age: 25-44
About Me:
Pro Makeup Artist
Rated 4 out of 5
Not bad
Product a little thick when out of bottle. The coverage is great! It stays put. I use a little for coverage. I find it's best used with makeup sponge. I ordered light beige.. color matches skin…
January 22, 2023
Atlanta , GA, US
Age: 45-64
1 year ago
About Me:
Basic Beauty
Rated 1 out of 5
Bring back the old formula!
I used the old formula of this foundation and it was my holy grail - smooth and creamy with great coverage, plus it held up nicely for oily skin. The old formula applied like a dream and I planned to repurchase forever. I was SO disappointed by the new formula, which is patchy, cakey and uneven. Now I have to find a different foundation as the new formula is truly awful. Tarte, I normally love your products, but please listen to your customers and return to the old formula!
January 21, 2023
Los Angeles, CA, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 1 out of 5
Listen Up, Tarte!!
I am writing this review in the hope that Tarte will get the hint and bring back the old formula. I love that they expanded the color palette but I refuse to believe this necessitated a complete revamp. I have been using the original Amazonian Clay foundation for years (after years of searching for the best foundation for my skin) and I recommended it to every person who complimented my skin (which was a lot). It was perfect for my combination skin and fine lines. It actually made my skin better the more I wore it. Then, last year when I needed a new tube, Sephora had a little surprise for me. I loved all the new color options and was only mildly annoyed that I had to refind my shade. I know there are free returns but I hate all the waste. So, I ordered my old shade plus one lighter and one darker but they weren't even close to my old one and I ended up having to do multiple orders and returned so many tubes before I finally found the closest match. However, after actually doing full makeup and going out in the world, I can say that I HATE this new formula. It feels disgusting and chalky during application, it broke out my skin, possibly due to the cakiness and/or terrible scent (neither of which were there before) and it oxidizes so badly, especially if you sweat even a tiny bit. I tried it while working a wedding and, after less than an hour, I was so embarrassed to look in the mirror and find clumps of foundation in every pore and line of my face. I took it off and wore only powder and that was so much better. I did try it a few more times to see if my skin got used to it but it got even worse. I honestly cannot believe that this new formula got past testing and was put on the market and I think the other poor reviews reflect that. Bring back the old formula, Tarte!!!
January 20, 2023
Austin, TX, US
Age: 25-44
About Me:
Skincare Obsessed
Rated 5 out of 5
Oil free for hours!
I actually love this. I held out on it for a long time because of some negative reviews and because I love the Face Tape foundation. But with my oily, discolored in spots skin...this is fantastic. Yes, it can be patchy. But not if your skin is exfoliated, moisturized & primed. I love the coverage and it keeps my skin from getting oily for *hours*. I use it after the Timeless Smoothing primer and before the Amazonian Clay finishing powder. Barely need a blot or a touch up. My skin looks close to flawless. Yes, for hours!
January 12, 2023
Bristol, CT, US
Age: 45-64
2 months ago
About Me:
Pro Makeup Artist
Rated 5 out of 5
Great coverage and feels super natural. I absolutely loved it.
January 8, 2023
Tampa , FL, US
Age: 25-44
1 month ago
About Me:
Basic Beauty
Rated 1 out of 5
patchy and cakey
I bought it in store, the shade is right for me, but it is patchy and cakey all over, and does not stay well. I have used foundations before and this has never happened, i’ve tried multiple times different ways but it still has no good outcome. will not be buying again, and not worth the price.
January 5, 2023
Tampa Bay, FL, US
Age: 15-24
About Me:
Trendy Tartelette
Rated 1 out of 5
Need original formula back!
This used to be my favorite makeup. The formula changed and it’s literally garbage now. It doesn’t spread nicely, the color is awful! I wrote directly to the company and they never responded.
January 2, 2023
Huntington , NY, US
Age: 25-44
About Me:
Makeup Maven
Rated 1 out of 5
Do not buy!
Bring back the old formula. This one sucks. Thumbs down. Horrible. Absolutely not recommend.
December 29, 2022
Windsor , CA, US
Age: 25-44