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Face concealer is personal. What you love & wear might be different than your mom or bestie. Finding what’s right for you might sound like a daunting task. But not to fear: tarte™ offers a wide variety of concealers so that you can find the best one for you! Ahead, learn all you need to know to start the search for yours!

The first question you need to answer is what type of skin you have: dry, oily, combination, or mature? This is the best starting point for your concealer needs because if you have mature or dry skin, for example, you’ll want an extra hydrating, creamy formula such as shape tape™ ultra creamy concealer, power flex™ concealer, or creaseless concealer.

Next, ask yourself what you’re looking to get out of a concealer. Do you want a full coverage concealer, medium coverage, or something a little lighter? You might want to think about your skin concerns to answer this question. Concealer can be used for all sorts of things, from tired undereye bags to sunspots & dark spots, acne, redness & hyperpigmentation. First & foremost, you can use face concealer to conceal dark circles & blemishes. But concealer has powers beyond hiding those revealing undereye circles. Use face concealer to correct uneven skin, smooth fine lines, wrinkles & pores, perfect imperfections – the list goes on. It’s the best way to keep all your skin secrets a secret!

With your skin concerns in mind, consider the formulation of your concealer. All our concealers are infused with good-for-you, skin-lovin’ ingredients, but different skin types have different needs. If you need a boost of hydration, try a moisturizing concealer for face dryness with hyaluronic acid or maracuja. If you have sensitive skin, don’t worry – all of our formulas are cruelty free, fragrance free & dermatologist tested.

How do you want your concealer to wear? We have concealers with matte to radiant finishes. Consider your skin type here, too. For example, if you have oily skin, you might like a soft matte finish such as shape tape™ concealer. If you’re going for the no-makeup makeup look, you will want a more natural finish like hydrocealer™ concealer.

You should also think about when you will be wearing concealer. If you plan on swiping on concealer in the AM to take you through the day, you will want one with long wear, such as shape tape™ concealer. If you’re planning to hit the beach, sweat it out or have a good cry, you’ll want a waterproof concealer such as Amazonian clay waterproof 12-hour concealer or power flex™ concealer.

Finally, you’ll want to explore the different concealer formulas. Concealer comes in all sorts of shapes & sizes, from liquid formulas in a tube with a wand applicator to stick concealer & concealer pots. For easy application, we suggest one of the first two options, as you can swipe them directly on the skin. From there, you can blend the face concealer with your fave concealer brush or, if you prefer, use your finger!

Now that we’ve gone through the basics, let’s talk about how to get the most out of your concealer. Try these tips from our makeup artists to do your concealer cosmetics like a pro: Apply concealer over a small area of the face, like one of those pesky period pimples, before setting or use cosmetic concealers all over as your face makeup. Add a pump of your fave moisturizer to your concealer & use it as a sensual skin enhancer – it’s basically a tinted moisturizer! Go a shade or two darker than your regular match & use concealer as contour. Pick a shade or two lighter than usual to use it as a highlighter. Concealer can also be used to create eye-catching looks. Use it as a primer for eyeshadow, or use it to sharpen your cat eye.

So which makeup concealer do we recommend? It’s hard to choose from so many great options. You can never go wrong with one of our cult-favorite shape tape™ concealers. The OG formula delivers full coverage with a natural matte finish that smooths & brightens to make eyes appear lifted. shape tape™ is also your makeup bag’s secret weapon for highlighting & contouring. If you love shape tape™, but have dry skin, try shape tape™ ultra creamy with built-in eye cream for 24-hour moisture. It’s infused with ultra-nourishing prickly pear that leaves skin looking & feeling moisturized, never dry or flat. Love the idea of skincare-infused makeup? Our power flex™ concealer takes it to the next level with skin-loving, full coverage that works harder than your fave yoga pants. Makeup with concealer hides everything from dark circles to pimples, blurring, brightening & smoothing tired, dehydrated undereyes. Plus, it’s infused with antioxidants, hyaluronic acid & niacinamide to nourish & hydrate skin for 24 hours. If you’re looking for a bit lighter coverage, skin treat concealer from our sister brand sugar rush™ is our go-to. Our face concealer makeup delivers medium-full coverage with a natural matte finish. Infused with macadamia, vitamin E, avocado & shea butter, this baby is like a nutrition bar for your undereyes. The angled tip makes application effortless & on-the-go spot treatment easy. If you have oily skin, you might prefer our Amazonian clay waterproof 12-hour concealer that delivers full coverage with a velvet-matte finish. It’s infused with Amazonian clay to absorb excess oil & deliver better, longer, truer wear. For those who prefer an au naturel look, but dark circles always get in the way, try out colored clay CC undereye corrector. This multi-tasking, nutrient-rich concealer delivers full coverage with a radiant, crease-free finish that helps even skin tone instantly, reduce the appearance of wrinkles & balances skin texture.

If you’re still not sure, take our concealer quiz to discover the cosmetics concealer formulas that will work best for you. You can also schedule a free virtual-consultation with one of our beauty consultants to get the extra help you need to find the perfect match. If you play your cards right, the right concealer will change your whole view of your makeup bag!

Make sure you pick the right shade of makeup concealers! Lucky for you, we don’t have a limited shade range; there’s one for every skin tone, from peach undertones to warm, golden & yellow. Use our virtual try-on service to find your perfect shade match in seconds.

The best part: there’s no need to go to the store - shop online now! Trust us; you’ll love our concealers, just look at all the 5-star reviews. After all, we are not one of the best brands, but THE #1 concealer brand. Plus, we’ve been featured in the global media from Allure to TikTok. If you disagree, return it for FREE (U.S. orders only).


Not ready to commit? We get it. Our concealers are also available in minis for trial & travel.


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