Two women stand smiling, each holding a puppy. One wears a sequined headband. They are outdoors with tropical plants. The shirt reads LABORAANIMARA with paw prints.
#trippinwithtarte #trippinwithtarte

A decade of epic launches, iconic adventures, giving back & friendships that’ll last a lifetime!

trippin' & givin' back

Two people hold a large check for $10,000 addressed to the LA Fire Department for CA Wildfire Relief, standing outdoors on wooden steps surrounded by palm trees and a bright sky. tripleswithtarte

$1M to natural disaster relief

Our hearts are with those affected by the natural disasters in California & the Carolinas. Thank you to all the firefighters, rescue teams & 1st responders for their support.

Necker Island, 2025

$100K in-kind donations

Our creator fam handpicked customers impacted by natural disasters to join us on our 4th customer x creator #trippinwithtarte to treat a community that’s been through so much.

Key Largo, 2025

Two individuals holding a large pink teddy bear in front of a truck filled with toys, adorned with a large red bow and green garlands. Signs read Tarte Toy Drive.

10K toys for 10K smiles

Teamed up with @candylover89 to support local nonprofit @islandcorps’ 4th annual BIG Toy Drive—helping support their goal in collecting 10,000 toys

Puerto Rico, 2024

A group of people hold a large check to Bora Bora Animal Shelter for $25,000, on a deck with dogs around, under umbrellas, and by greenery and water. Text: tarte heart tarte.

$55K donated in Bora Bora

We donated $25K to Animara & played beach games for a cause, raising $10K each for Animara, Dress for Success & the CJA Center for Apprentices

Bora Bora, 2024

A stylized sea turtle mural is displayed on a green wall, with text reading SEA TURTLE CONSERVANCY above and below the turtle image. The background features wooden paneling.

supporting sea turtles

We’re proud to support the Sea Turtle Conservancy, an organization dedicated to the conservation of endangered sea turtles in Costa Rica since 1959. #seathechange

Costa Rica, 2017

A hand holds a red, lip-shaped card with Tarte and KISSANDMAKEUP printed, featuring a small makeup item. The background shows turquoise water and distant, blurred huts on a sunny day.

took a stand against bullying

In an effort to help stop cyber-bullying, we launched the #kissandmakeup campaign encouraging our community to "stop being mean behind the screen!"

Bora Bora, 2016

Two people hold a large check for $10,000 addressed to the LA Fire Department for CA Wildfire Relief, standing outdoors on wooden steps surrounded by palm trees and a bright sky. tripleswithtarte

$1M to natural disaster relief

Our hearts are with those affected by the natural disasters in California & the Carolinas. Thank you to all the firefighters, rescue teams & 1st responders for their support.

Necker Island, 2025

$100K in-kind donations

Our creator fam handpicked customers impacted by natural disasters to join us on our 4th customer x creator #trippinwithtarte to treat a community that’s been through so much.

Key Largo, 2025

Two individuals holding a large pink teddy bear in front of a truck filled with toys, adorned with a large red bow and green garlands. Signs read Tarte Toy Drive.

10K toys for 10K smiles

Teamed up with @candylover89 to support local nonprofit @islandcorps’ 4th annual BIG Toy Drive—helping support their goal in collecting 10,000 toys

Puerto Rico, 2024

A group of people hold a large check to Bora Bora Animal Shelter for $25,000, on a deck with dogs around, under umbrellas, and by greenery and water. Text: tarte heart tarte.

$55K donated in Bora Bora

We donated $25K to Animara & played beach games for a cause, raising $10K each for Animara, Dress for Success & the CJA Center for Apprentices

Bora Bora, 2024

A stylized sea turtle mural is displayed on a green wall, with text reading SEA TURTLE CONSERVANCY above and below the turtle image. The background features wooden paneling.

supporting sea turtles

We’re proud to support the Sea Turtle Conservancy, an organization dedicated to the conservation of endangered sea turtles in Costa Rica since 1959. #seathechange

Costa Rica, 2017

A hand holds a red, lip-shaped card with Tarte and KISSANDMAKEUP printed, featuring a small makeup item. The background shows turquoise water and distant, blurred huts on a sunny day.

took a stand against bullying

In an effort to help stop cyber-bullying, we launched the #kissandmakeup campaign encouraging our community to "stop being mean behind the screen!"

Bora Bora, 2016

epic launches

Mascara tube and wand rest on a metal stand beside a shimmering pool. Text on tube: tarte lights, camera, lashes 4-in-1 mascara.

lights, camera, lashes platinum™

Dorado Beach 2024
Three tubes of Tarte Cosmetics blush are held up by a hand wearing bangles, against a background of sunlit greenery.

blush tape™ liquid blush

Dorado Beach 2024
Bottles of Tarte Cosmetics Life Lock hydrating setting spray are standing on a wooden surface, with palm trees and a vibrant blue sky in the blurred background.

Life Lock™ hydrating setting spray

Necker Island 2025
A hand holds three Tarte Cosmetics Maracuja Juicy Lip Vinyls in shades of red, pink, and peach against a colorful, sparkling background.

maracuja juicy lip vinyl

Bora Bora 2024
Golden shell holds multiple Tarte Cosmetics mascara tubes, text Tartelette XL, floating on clear water with rippling waves.

tartelette™ XL

Bora Bora 2024

Three Tarte Cosmetics shape tape radiant concealers stand upright on a sandy surface. Palms and ocean in background. Text on bottles: shape tape™ RADIANT radiant concealer correcteur éclat.

golden hour in a bottle

Turks & Caicos 2023
A woman in a gold dress, with large golden wings, holds a purple tube in one hand. She stands outdoors on a brick path at night. Text: SEPHORA LOVES tarte.

maracuja juicy glow tint

Dubai 2023
A makeup display, featuring Tarte Cosmetics products, sits on a vanity under a sign reading GORGEOUS, GORGEOUS GIRLS tarteTok. Surrounding context includes a ring light, branded chair, and hats.

cheek stain ready for a closeup

Key Largo 2022
Hands hold Tarte Cosmetics maracuja oil dropper over fruits and flowers on a bamboo tray by a pool, with legs immersed in blue-tiled water.

the miracle of maracuja

Hawaii 2018
Compact with blue and pink scale pattern rests on sand, centered in a turtle drawing. The environment is a beach setting. Text: tarte.

the oceans calling

Costa Rica 2017

A display shows rows of Tarte Cosmetics quick dry matte lip paint tubes in various shades, surrounded by makeup products. Signs highlight features: waterproof, won't dry out lips, infused with vitamins C & E.

a matte made in heaven

Maldives 2017

A Tarte Cosmetics eyeshadow palette on a table reflects light with open display. Nearby, promotional cards detail product features, stating Tarte Slay with Amazonian Clay. Text overlay: So amazing.

tarteist pro palette

Bora Bora 2016

iconic adventures

A person in a Tarte Cosmetics concealer tube costume holds a tennis racket on a tennis court, surrounded by spectators and greenery. The costume reads: tarte® shape tape™ RADIANT radiant concealer correcteur éclat.

tipsy tennis

Necker Island 2025

People ascend stone steps surrounded by dense greenery. The group includes individuals wearing casual summer attire, climbing a hill or garden path under sunlight. A wooden railing lines the path.

sustainability stroll

Necker Island 2025

Illuminated letters spell tarte beside a decorative table with candles and flowers. A lit palm tree stands in the background, creating a warm, festive atmosphere.

celebrate the #1 concealer brand

Dorado Beach 2024

Two individuals hold a large sign reading Key Largo CHRY-CRSH TRIPPINWITHTARTE, standing on a sandy beach with a wooden dock extending into calm, turquoise water.

cherry crush beach party

Key Largo 2025

A group of people, mostly in purple attire, pose joyfully on a beach at night, with colorful fireworks illuminating the dark sky above them.

purple paradise

Bora Bora 2024

People pull a rope in a tug-of-war on a sandy beach. They're enjoying bright, sunny weather with turquoise water behind them and a large house on a hillside in the background.

tug of war

Turks & Caicos 2023

A group of people gather, smiling and posing on a street, in front of the entrance to The Plaza New York. The building's ornate facade and signage are visible above them.

trippin community winners

NYC 2023

Two dune buggies, one green and one red, carry helmeted passengers across a sandy desert landscape under a clear blue sky with scattered clouds. White flags are mounted on the buggies.

dune buggie adventures

Dubai 2023

Two people, wearing cozy tan coats, smile at each other in front of a large pink wreath with a big bow. Glittery pink cone trees decorate the elegant fireplace.

holiday fun in the city

NYC 2022

Jet skis with purple Tarte Cosmetics life jackets are lined up on a sandy beach near turquoise water. A pier with thatched-roof huts extends into the water in the background.

jet ski adventures

Bora Bora 2018

Hands hold Tarte Cosmetics maracuja oil dropper over fruits and flowers on a bamboo tray by a pool, with legs immersed in blue-tiled water.

meet maracuja

Hawaii 2018

Lipsticks stand upright amidst bright flowers on a wooden table. A coconut with straws and more flowers sits behind, overlooking a tranquil ocean under a partly cloudy sky.

all about hydration

Maldives 2017

Two people in helmets, harnessed for ziplining, lean forward excitedly on a platform. An attendant secures them under a canopy. Text: DIAMANTE ECO ADVENTURE PARK, COSTA RICA. Bright sky and greenery surround.

zip lines & blue skies

Costa Rica 2017

headlines breaking the internet

Nine people smiling, holding Tarte Cosmetics products toward the camera, dressed in stylish, colorful attire, on a bright white background.

Glossy: Known for its influencer trips, Tarte is reprioritizing community
A group of smiling people, some holding flowers, gather in front of a brick building. A person wears a hoodie that reads Perfectly imperfect. A large inflatable object with purple patterns is present.

BoF: Why Brands Are Inviting Customers on Influencer Trips
Three women stand smiling, wearing summer dresses in a lavish indoor setting with yellow flowers and greenery surrounding them. They appear relaxed and happy together in the ornate environment.

People: Why Tarte’s Founder Took Teachers & Their Daughters to a Beyoncé Concert
A group of people gather, smiling and posing on a street, in front of the entrance to The Plaza New York. The building's ornate facade and signage are visible above them.

Forbes: Tarte Goes Back To Bora Bora: Influencer Trips As A Promotional Device
A giant Tarte Cosmetics concealer tube costume is surrounded by three women in Times Square. Skyscrapers and colorful billboards tower above, creating a bustling urban backdrop.

BoF: What Really Happens on a Tarte Influencer Trip
Three people stand smiling outside next to Tarte Cosmetics' large product displays. A girl in a Barbie Inspiring Girls Since 1959 shirt is on the left. A brick building and blue sky are in the background.

How Brands Can Get Influencer Trips Right