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base tape hydrating primer
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base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer

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base tape hydrating primer base tape hydrating primer

₼65
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
935 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
734
140
41
8
12
Love this, doesnt clog my pores and gently hydrates. I don't usually love primers because they break me out, this is a godsend.
This review was collected as part of a promotion
August 1, 2020
Anaheim, CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Great product
Great product overall ! Very happy with my purchase
This review was collected as part of a promotion
July 30, 2020
Phoenix , AZ, US
Age: 25-44
Purchased
1 month ago
About Me:
Skincare Obsessed
Prime(r) Time!
Love the smell and how it applies. Will wear alone with face powder. Love it!!!
July 29, 2020
Sapulpa , OK, US
Age: 45-64
Purchased
2 months ago
About Me:
Basic Beauty
Perfect Primer
This primer is a must before applying Face Tape. Or any other foundation. Really, this primer is amazing and will perfect your base. You can feel the moisturizing. Only one caveat - I wouldn't reccomend wearing in places with high humidity. It's heavy duty beauty.
This review was collected as part of a promotion
July 29, 2020
So. California, CA, US
Age: 45-64
Purchased
4 months ago
About Me:
Makeup Maven
Happy & Hydrated!
Base tape is the best at playing nice with foundations of all kinds. It provides skin quenching hydration and sustains makeup for all day wear. Definitely a must in my makeup bag!
July 28, 2020
San Francisco , CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Nice!
Pretty good primer. Applies nicely and makes the makeup lasts longer. The only thing I don’t like is how it smells like coconut.
This review was collected as part of a promotion
July 27, 2020
Fulton , MS, US
Age: 15-24
About Me:
Trendy Tartelette
Great!
Skin feels refreshed instead of oily like all of the other primers I have tried! This is the one I will always buy now. Also smells great!
July 26, 2020
Milwaukee , WI, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Great Primer!
Love this primer! It’s lightweight goes on smoothly. I would highly recommend.
July 23, 2020
Clermont , FL, US
Age: 25-44
About Me:
Total Newbie
Purchased for a friend..
And as far as I know she is loving this primer.
This review was collected as part of a promotion
July 23, 2020
Tacoma, WA, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
works great/ hydrates
I love this it isn't greasy or shiny and helps keep my skin from drying out.
July 21, 2020
Fresno, CA, US
Age: 25-44
About Me:
Trendy Tartelette