tarte eyeshadow palette

About Us

At tarte, we believe in Breaking Down BEAUTY BOUNDARIES shattering stereotypes and being kind.

We believe in
high-performance AND natural.

We believe in high-performance AND natural.

We believe in
artistry AND good-for-you ingredients.

We believe in artistry AND good-for-you ingredients.

We never compromise when it comes to what we put on our skin, and neither should you.

Why choose between beauty that works & beauty that's healthy?

It's time to RETHINK NATURAL.

tarte lights, camera, lashes mascara

About You

Are you a social influencer, blogger or vlogger? Are you a fan of our cruelty-free line of longwearing cosmetics that deliver real results to real women? We'd love to have you join our tartelette affiliates program.

animated instagram photos of tarte products on an iphone