Foundation & Tinted Moisturizer
Face foundation is, well, the foundation of your makeup bag. Whether you like a full-coverage canvas or prefer to go au naturel, foundation makeup is a staple to any look. The right foundation makeup will make it look like you are wearing a flawless filter but feel like nothing on your skin.
There are many foundation formulas, ranging from light to full coverage,. Plus there are different foundation makeup formats like liquid, stick & powder formulas. Some foundation makeup have a matte finish, and others leave skin with a dewy glow. At the end of the day, foundation is personal, as the best foundation makeup for you depends on your specific skin type & skin concerns.
To pick the perfect foundation for makeup, first, consider your skin type. There are four main skin types you need to consider when deciding on your makeup foundation: oily, dry, combination & mature. Oily skin needs a specific face foundation makeup since it produces excess sebum, leaving skin looking a little too shiny or even greasy. You’ll notice this, especially around your T-zone. People with oily skin are also more prone to enlarged pores & acne breakouts. Dry skin can feel itchy & tight where your skin lacks hydration, requiring a different type of face makeup foundation. This can create an uneven, sometimes even rough, skin texture. If you have both an oily T-zone & dry patches, you have combination skin. Mature skin tends to be on the drier side & shows signs of aging like fine lines & wrinkles.
Now that you know your skin type, you can use it to inform which coverage & finish is right for you. For example, if you have oily skin, you will likely want a mattifying finish so you can ditch the blotting papers. On the other hand, if you have dull, dry skin, go for a dewier, luminous finish. You will probably lean towards a full-coverage formula if you have acne, dark spots, sun spots, or hyperpigmentation.
Your preference might also depend on the look you’re going for. For a natural, my-skin-but-better look, reach for something with light coverage. If you’re going full glam, go for fuller coverage. Want something in between? Yup, there are medium coverage options, too. If you’re unsure, you can always try a buildable formula that allows you to customize your coverage.
Tinted moisturizers deliver sheer to light coverage, making them the perfect choice for a fresh-faced look. This skincare disguised as a lightweight foundation can work for dry & mature skin, those looking to achieve a natural look & simply skincare lovers alike.
One of the top foundation makeup options is our powder formula since it offers an excellent choice for buildable coverage. The powder absorbs excess oil & won’t clog pores. If you have oily skin, this is an especially good choice.
If unsure, you can never go wrong with traditional liquid foundation cosmetics. (When in doubt, take our foundation finder quiz for personalized tips and recommendations and discover one that is perfect for your skin tone.)
Your skin type can also help you pick a formula infused with ingredients that provides a base for your makeup look and addresses your skin concerns. All tarte™ formulas are made without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten. We infuse our products with skinvigorating™ ingredients & high-performance naturals™, so you can feel confident you’re only putting the best ingredients Mother Nature offers on your skin.
One of our favorite skin-lovin’ ingredients is Amazonian clay, nature’s most perfect ingredient. We sustainably harvest our Amazonian clay after it travels down the Amazon river, picking up lots of nutrients from plants & minerals along the way. The result: better, longer, truer wear of our foundations. Amazonian clay is especially great for oily skin looking to combat a shiny forehead, as it delivers a matte finish.
For good foundation makeup with maximum hydration, look for a formula infused with maracuja. Maracuja is a superfruit rich in essential fatty acids & vitamin C for firmer, brighter, smoother skin. Our maracuja is sustainably sourced from an all-female co-op in the Amazon that empowers the women working there by providing them with the resources they need to succeed & support their families. Dry skin will love the burst of moisture it delivers. Check the label for other hydrating ingredients like babassu & hyaluronic acid.
If you are on the hunt for a foundation with anti-aging properties, look for ingredients like antioxidant-rich marine plants & cranberry.
The most important ingredient for all skin types is SPF. For daytime looks (even if you don’t see the sun), wear a foundation with SPF or apply sunscreen before application.
The most important part of achieving a flawless complexion is choosing the proper color foundation. Our foundations come in a diverse range of shades. If you don’t know your shade, you can always use our virtual try-on tool to find your perfect shade match in seconds. That’s right; you don’t need to go to the store — shop now online! The best part is that if you’re a United States (US) resident, you can return your product within 30 days if you don't love it.
So which foundations are our favorite? There’s so many popular ones to choose from! If you’re a shape tape™ concealer fan, chances are you will love our face tape™ foundation. It’s a full-coverage foundation without the full feel! It delivers a nourishing, natural matte finish that doesn’t look or feel dry. It’s powered by the same tape technology™ as cult-favorite shape tape™ concealer, helping to smooth your skin’s texture & blur the appearance of pores, fine lines & wrinkles, setting you up to look gorgeous all day long. Another great choice for full coverage is our Amazonian clay 16-hour full coverage foundation. The oil-free mousse delivers a soft matte, never flat, finish that erases the look of pores, fine lines & wrinkles.
If you love shape tape™ but are looking for lighter coverage, reach for shape tape™ cloud CC cream. It delivers medium-buildable, flexible coverage with a natural matte finish that looks & feels like your skin. In addition to our proprietary tape technology™, it’s infused with our cloud 9 complex, a blend of snow mushroom, licorice, hyaluronic acid & more skin-lovin’ ingredients to drench skin in 24 hours of hydration.
For those who prefer a more natural look, try one of our tinted moisturizers. skin treat poreless tinted moisturizer from our sister brand sugar rush™ delivers medium-buildable coverage with a natural matte finish. It’s oil-free, so you don’t have to worry about shine throughout the day! If you are looking for barely-there coverage, our maracuja tinted moisturizer delivers light-buildable coverage with a natural radiant finish to enhance your skin. Infused with our favorite superfruit maracuja, plus hyaluronic acid & more, it delivers 12 hours of hydration & longwear.
If liquid foundation isn’t your thing, you’ll love our powder foundations. For fans of full coverage, try our Amazonian clay gem powder foundation. This talc-free, loose powder delivers featherlight full coverage with natural finish. In addition to Amazonian clay for excess oil & shine control, it’s infused with our triple gem complex of nourishing ruby, protecting smithsonite & brightening tourmaline. The result on your skin is a soft-focus, airbrushed effect! We also recommend our Amazonian clay blurring powder foundation A.K.A a filter in a compact. This pressed powder delivers buildable coverage with a natural matte finish for a fresh look. The infused optical blurring powders have a beauty filter effect IRL, blurring the look of fine lines, wrinkles & imperfections. Additionally, Amazonian clay absorbs oil for a shine-free face, while hyaluronic acid complex retains skin’s moisture for a brighter & plumper appearance.
Skip the store & shop online to find your favorite foundation makeup. One of the benefits of shopping online is the ability to easily compare all of our foundations, so you can order with confidence. Plus, you can browse our other products such as blush, eyeliner, mascara, bronzer, and more.
Still can’t decide? Not a problem! Customer service is always here to help find the best makeup foundation for you! Whether you have a question about your purchase or your account, from makeup-related inquiries to terms, privacy & more, our team has an answer.