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lights, camera, lashes™ platinum mascara

lights, camera, lashes™ platinum mascara

$46
$46

tinted lash serum mascara

A tube of tarte lights, camera, lashes platinum mascara with the wand applicator shown outside the tube.
A tube of tarte lights, camera, lashes platinum mascara with the wand applicator shown outside the tube.
lights,_camera,_lashes,_platinum_mascara_black_ava_s_ugc_ap_675x898 (720p).mp4
lights,_camera,_lashes,_platinum_mascara_black_ava_s_ugc_ap_675x898 (720p).mp4
Two pairs of eyes are shown in before-and-after format, highlighting fuller, lifted, voluminous, curled lashes post-application. Text: 100% agree lashes look fuller, lifted, voluminous, curled and *based on a clinical study of 33 subjects.
Two pairs of eyes are shown in before-and-after format, highlighting fuller, lifted, voluminous, curled lashes post-application. Text: 100% agree lashes look fuller, lifted, voluminous, curled and *based on a clinical study of 33 subjects.
Two pairs of eyes are compared before and after applying Tarte Cosmetics mascara, emphasizing longer, fuller lashes. Text reads: 24-hr flake free & smudge proof, with a clinical study note.
Two pairs of eyes are compared before and after applying Tarte Cosmetics mascara, emphasizing longer, fuller lashes. Text reads: 24-hr flake free & smudge proof, with a clinical study note.
A silver Tarte Cosmetics mascara tube labeled lights, camera, LASHES platinum is placed against a backdrop of black brush strokes. The adjacent text lists ingredients: platinum lash cocktail, biotin, peptide complex, green tea, avocado, jojoba & olive oils, detailing their benefits for lashes.
A silver Tarte Cosmetics mascara tube labeled lights, camera, LASHES platinum is placed against a backdrop of black brush strokes. The adjacent text lists ingredients: platinum lash cocktail, biotin, peptide complex, green tea, avocado, jojoba & olive oils, detailing their benefits for lashes.
Two close-up images of eyelashes demonstrate a before and after effect. The after lashes appear volumized, lengthened, and curled. Text states: clinically proven to volumize, lengthen & curl lashes**. **based on a clinical study of 33 subjects.
Two close-up images of eyelashes demonstrate a before and after effect. The after lashes appear volumized, lengthened, and curled. Text states: clinically proven to volumize, lengthen & curl lashes**. **based on a clinical study of 33 subjects.
A person joyfully holds Tarte Cosmetics' lights, camera, LASHES platinum mascara in front of their face. The text reads, 16-hr longwear. The background is a plain white surface.
A person joyfully holds Tarte Cosmetics' lights, camera, LASHES platinum mascara in front of their face. The text reads, 16-hr longwear. The background is a plain white surface.
Mascara brush extending from a shiny tube labeled tarte platinum. Text reads: flick & flirt bristle brush define & separate for bombshell volume. Set against a metallic background.
Mascara brush extending from a shiny tube labeled tarte platinum. Text reads: flick & flirt bristle brush define & separate for bombshell volume. Set against a metallic background.
A shiny silver mascara tube labeled tarte lights, camera, LASHES platinum with a brush applicator exposed. It's accompanied by a travel-sized version, both on a reflective surface. Text: full-size, travel-size.
A shiny silver mascara tube labeled tarte lights, camera, LASHES platinum with a brush applicator exposed. It's accompanied by a travel-sized version, both on a reflective surface. Text: full-size, travel-size.
A tube of tarte lights, camera, lashes platinum mascara with the wand applicator shown outside the tube.
A tube of tarte lights, camera, lashes platinum mascara with the wand applicator shown outside the tube.
lights,_camera,_lashes,_platinum_mascara_black_ava_s_ugc_ap_675x898 (720p).mp4
lights,_camera,_lashes,_platinum_mascara_black_ava_s_ugc_ap_675x898 (720p).mp4
Two pairs of eyes are shown in before-and-after format, highlighting fuller, lifted, voluminous, curled lashes post-application. Text: 100% agree lashes look fuller, lifted, voluminous, curled and *based on a clinical study of 33 subjects.
Two pairs of eyes are shown in before-and-after format, highlighting fuller, lifted, voluminous, curled lashes post-application. Text: 100% agree lashes look fuller, lifted, voluminous, curled and *based on a clinical study of 33 subjects.
Two pairs of eyes are compared before and after applying Tarte Cosmetics mascara, emphasizing longer, fuller lashes. Text reads: 24-hr flake free & smudge proof, with a clinical study note.
Two pairs of eyes are compared before and after applying Tarte Cosmetics mascara, emphasizing longer, fuller lashes. Text reads: 24-hr flake free & smudge proof, with a clinical study note.
A silver Tarte Cosmetics mascara tube labeled lights, camera, LASHES platinum is placed against a backdrop of black brush strokes. The adjacent text lists ingredients: platinum lash cocktail, biotin, peptide complex, green tea, avocado, jojoba & olive oils, detailing their benefits for lashes.
A silver Tarte Cosmetics mascara tube labeled lights, camera, LASHES platinum is placed against a backdrop of black brush strokes. The adjacent text lists ingredients: platinum lash cocktail, biotin, peptide complex, green tea, avocado, jojoba & olive oils, detailing their benefits for lashes.
Two close-up images of eyelashes demonstrate a before and after effect. The after lashes appear volumized, lengthened, and curled. Text states: clinically proven to volumize, lengthen & curl lashes**. **based on a clinical study of 33 subjects.
Two close-up images of eyelashes demonstrate a before and after effect. The after lashes appear volumized, lengthened, and curled. Text states: clinically proven to volumize, lengthen & curl lashes**. **based on a clinical study of 33 subjects.
A person joyfully holds Tarte Cosmetics' lights, camera, LASHES platinum mascara in front of their face. The text reads, 16-hr longwear. The background is a plain white surface.
A person joyfully holds Tarte Cosmetics' lights, camera, LASHES platinum mascara in front of their face. The text reads, 16-hr longwear. The background is a plain white surface.
Mascara brush extending from a shiny tube labeled tarte platinum. Text reads: flick & flirt bristle brush define & separate for bombshell volume. Set against a metallic background.
Mascara brush extending from a shiny tube labeled tarte platinum. Text reads: flick & flirt bristle brush define & separate for bombshell volume. Set against a metallic background.
A shiny silver mascara tube labeled tarte lights, camera, LASHES platinum with a brush applicator exposed. It's accompanied by a travel-sized version, both on a reflective surface. Text: full-size, travel-size.
A shiny silver mascara tube labeled tarte lights, camera, LASHES platinum with a brush applicator exposed. It's accompanied by a travel-sized version, both on a reflective surface. Text: full-size, travel-size.
 
 

lights, camera, lashes™ platinum mascara

tinted lash serum mascara

$46
$46
Taxes included.
 
 
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pair with

A tube of tartelette tubing lash primer with the wand applicator showing the clear product.
tartelette™ tubing lash primer
$46
multi

lights, camera, lashes™ platinum mascara

lights, camera, lashes™ platinum mascara

Two close-up images show an eye with eyelashes. The top image labeled before has natural lashes. The bottom image labeled after shows voluminous, lifted, fuller, and curled lashes. Text states: 100% agree lashes look voluminous, lifted, fuller & curled* *based on a consumer panel study of 33 subjects.
Mascara tube labeled tarte platinum stands upright, adjacent to black mascara swatch. Text highlights platinum lash cocktail benefits: biotin, peptide complex, green tea, avocado, jojoba, and olive oils.
Close-up of an eye shows mascara results. Top image: bare lashes. Bottom image: coated lashes. Text reads “24-hr flake free & smudge proof**” and “**based on a clinical study of 31 subjects.”
An eye showcasing lashes before and after using Tarte Cosmetics, emphasizing increased volume, length, and curl. Text reads: clinically proven to volumize, lengthen & curl lashes. Note: ***based on a clinical study of 33 subjects.
 
 
100%
said my lashes look fuller, lifted & more curled***
100%
said this mascara made my lashes look lifted*
100%
said my lashes look more voluminous***

what it is

A tinted lash serum mascara that delivers extreme volume, length + curl while nourishing for stronger, healthier-looking lashes.

why we love it

Works like a mascara, nourishes like a serum. From the #1 mascara brand,* lights, camera, lashes™ platinum mascara delivers clinically proven volume, length & curl while treating lashes with our Platinum Lash Serum Cocktail for stronger- & healthier-looking lashes. The bristle brush builds extreme lash impact in every swipe, while the formula delivers 16-hour longwear + 24-hour flake-free, smudge-proof wear & is sweatproof. 100% said lashes looked fuller, lifted, more voluminous + curled.*** Best for: anyone who wants volume, length + curl with lash-conditioning benefits—aka mascara performance + lash serum benefits in 1. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size.

tartelette™ tested

  • 16-hour longwear
  • 24-hour flake-free
  • 24-hour smudge proof
  • sweatproof
  • clinically proven to volumize, lengthen & curl lashes**
  • 100% said my lashes look fuller, lifted & more curled***
  • 100% said my lashes look more voluminous***

skinvigorating™ ingredients

  • Platinum Lash Serum Cocktail: biotin, peptides, green tea, avocado, jojoba & olive oils for stronger- & healthier-looking lashes
  • vitamin B5: moisturizes lashes
  • vitamin E: nourishes & conditions
  • vitamin C: helps boost shine
  • saw palmetto extract: helps support fuller-looking lashes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

**based on a clinical study of 33 subjects
***based on a consumer panel study of 33 subjects
*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025

how to

how to

  • start at the base of lashes & wiggle the bristle brush from root to tip
  • pull upward through lashes to separate + build length, volume + curl
  • apply 2 consecutive coats for your longest, fullest-looking lashes

Overall rating: 4.141791 / 5 from 268 reviews.

AI Generated Review Summary

This mascara is praised for enhancing the length and appearance of lashes, offering a dramatic look. However, some users report issues with clumping and a wet formula.

Summary topics

  • Lash Length and Appearance (21%): Customers keep praising how this mascara makes their lashes look longer and better using this product.
  • Dramatic Lash Look (11%): Customers expressed appreciation for the dramatic look that this mascara gives lashes, with many stating that it makes their lashes look amazing.
  • Formula Wetness (4%): A few customers remarked that the formula is too wet and even on the first coat made their lashes clump.

Review topics: ["look","packaging","volume","mascara","eyes","light","length","lashes","alternative","clumps","buy","brush","tarte","application","wand","works","flaking","smudging","stays","mess","curl","fan","eyelashes","lift","lasting","version","layer","makes","removal"].

Review highlights

  • "Love this mascara it makes my lashes look amazing and adds such length so happy I purchased this my new favorite" — Janelle J.
  • "Goes on smooth and makes my lashes look great!" — Teresa P.
  • "Lashes looked really good too" — Susan S.

Reviews

MY ONLY

"This is the only mascara that I will wear. I like how easy it goes on and how easy it comes off. My lashes look so long and luscious!"

— Mary F. (5/5)

This mascara makes my eye

"This mascara makes my eye lashes appear longer and thicker! Tarte is the only brand that doesn’t irritate my eyes as well!"

— Sara R. (5/5)

Great Mascara

"This mascara is easy to put on, looks great and lasts a long time. Perfect!"

— Sherry B. (5/5)

Best mascara EVER!

"I have been using this mascara for years and still love it."

— melissa c. (5/5)

"Love this mascara. Doesnt flake off or clump. Layers nicely and easy to get off at the end of the daty"

— Tiffani (5/5)

Best mascara

"I have been using lights, camera, lashes for many many years. It’s by far by favorite. I love the original and the platinum. It makes my lashes look so full and long."

— Hope C. (5/5)

Excellent my friend loved it

"Got this as a gift for a friend and she loved it only thing is it does run so it's not recommended for water but it had lasting effect didn't Clump and didn't break down she was really happy with it"

— Stephanie V. (5/5)

Favorite Mascara

"My nail tech was shocked I used to get my lashes done. Just using the lights, camera, lashes platinum mascara made my eyes pop with my actual lashes."

— Melanie G. (5/5)

"Best mascara"

— Minna (5/5)

It works well

"I prefer a fluffier brush to part my lashes while I apply, this does not have that and I don't deal with too much clumping of lashes. I put it with my work makeup"

— dani r. (4/5)

Q&A

Is there only black?
Yes, this product currently only comes in the color black.
Is this waterproof?
Hi tartelette! This specific mascara is not waterproof.
Where is this mascara made?
Hi! This is manufactured in Italy and assembled in Taiwan.
Do you need any prep before?
For best results, apply our opening act lash primer to clean, dry lashes for added volume and length, then follow with lights, camera, lashes platinum mascara. Layer as needed for extra drama.