fake awake™ eye highlight

829

No-tug, gel formula in an insta-brightening eyeliner for bigger, brighter, more open looking eyes in seconds – in nude, white or 7 new shades!

how to

white, nude & opal:

for a wide-awake brightened effect apply to the:
inner corner of the eyes
along the brow bone
on the waterline
down the bridge of the nose
across the Cupid’s bow
use the built-in smudger to soften & blend

magenta plum, emerald green, electric blue, navy, black, brown:

trace along the upper & lower lashline to tightline & contour eyes, while enhancing the appearance of lash volume

Overall rating: 4.4416366 / 5 from 831 reviews.

AI Generated Review Summary

The fake awake™ eye highlight is a gel formula eyeliner that brightens eyes instantly without irritation. Customers appreciate its long-lasting effect, brightening properties, and the fresh look it provides. The color adds just enough hue to enhance the eyes, and the liner brightens lashes for everyday wear. However, opinions vary on its staying power and it smudges easily.

Summary topics

eye brightening: 4%
eye brightening: 27%
long-lasting nature: 3%
fresh eye look: 18%
color enhancement: 9%

Review topics: ["size","color","quality","liner","results","glow","skin","buy","feels","amount","formula","works","face","texture","look","difference","eyes","shade","appearance","use","consistency","coverage","circles","using","touch","everyday","redness","price","effect","shipping"].

Review highlights

"It applies very smoothly on the waterline and brightens your eyes right away!" — Anonymous
"Naturally brightens eyes for a more wide awake look" — Angela T.
"I love this product really helps my eyes look great as a senior this is very appreciated" — Karen B.

Reviews

you cant go back asleep

"love this product! the original is my fave only thing i dislike is transfer onto lash during application"

— gina f. (4/5)

"I didn’t think this would work as good but it does! Definitely looked more awake! Love it!"

— Katina (5/5)

Glides like buttah

"It glides on the eyes so smooth and stays in place. I love the smudged on the opposite side to soften the lines. It is an amazing liner."

— Tonya O. (5/5)

Great color! Glides on Easily!

"Love the pigment in this eyeliner! Glides on so easil"

— Lisa L. (5/5)

Bright eyes

"I never thought I would be using this product but now I can’t go a day without it. Makes my eyes look awake! I love it!"

— Kim T. (5/5)

"Love that this gives a pop of white, makes me look awake! Smooth coverage, glides on easy, and stays on my water line."

— Sierra (5/5)

Game Changer

"The Fake Awake™ eye highlight and the creaseless concealer are game changers to my eye routine. Lasting effects throughout my 12 hour work shifts."

— Meredith K. (5/5)

"The opal is not as vibrant It adds some cool irredessence but its not as bright I wanted."

— Jarae (4/5)

Love this product

"I tried this product about a year ago and fell in love. I use it to brighten my waterline. It creates a natural brightness and extra glimmer that elevates my makeup look."

— Megan K. (5/5)

Not for sweating situations

"I absolutely love my tarte products. I love the fake awake highlighter. I got the black it goes on super smooth without skipping. For the most part it stays on my water line but with give me raccoon eyes after awhile so I can't wear to work."

— Sherry (4/5)

Q&A

I can't figure out how to use the pencil. The end feels like rubber how do you use?: Hi! would recommend using the gel eyeliner end to place inside of the waterline. The rubber part on the end is perfect for smudging our the liner if you didn't want it to be as harsh.
is this color shade obvious?: It makes an obvious difference between when its not on and when it is on TO YOU but it isn't like "whoa" to other people. Youll see the difference and thats all that matters. To others you'll just look more awake (;
How long does this last?: For me it lasts about 3-4 hours. It is extremely easy to apply so if I need to I'll carry it in my purse and take a couple seconds to touch up.
Can you use this as a regular eyeliner?: I don't see why not :)
what is the difference between this and 'Awake' pencil?: I asked a similar question and I was told they're the same thing but this one has a smudger end on it.

pair with