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shape tape™ creamy concealer

shape tape™ creamy concealer

Regular price £29
Regular price Sale price £29

shape tape™ creamy concealer

Regular price £29
Regular price Sale price £29
Taxes included.
light skin with a balance of warm & cool undertones
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swatch canvass

pair with

Makeup brush with wooden handle on a white background
concealer paw brush
£26
100%
said it covers dark circles & undereyes look smoother*
100%
said skin looks smoother & not cakey*
100%
said it feels hydrating & lightweight*

Our iconic shape tape™ concealer, now with a built-in eye cream for 24-hr moisturizing!

    how to

    how to apply
    apply
    concealer under eyes or over imperfections
    how to blend
    blend
    upward with the concealer paw brush
    how to set
    set
    with creaseless™ setting powder
    how to go
    go

    trophy case

    Award badge
    certified inclusive
    SeeMe Inclusivity Index 2025
    best full coverage undereye concealer
    Parade Better Than Ever Beauty Awards 2025

    Overall rating: 4.6544 / 5 from 1875 reviews.

    AI Generated Review Summary

    Shape Tape™ Creamy Concealer offers excellent coverage and a natural look, praised for its ability to blend seamlessly and hide dark circles. While opinions on the shade vary, the formula and built-in eye cream are highly appreciated.

    Summary topics

    • Blending: 5%
    • Coverage for Fine Lines: 3%
    • Natural Look: 5%
    • Dark Circles Coverage: 4%
    • Overall Coverage: 28%

    Review topics: [results, wrinkles, color, fit, feels, spots, texture, smells, consistency, glow, packaging, service, amount, formula, skin, issues, look, coverage, shade, price, circles, eyes, oil, liner, pores, face, appearance, shipping, use, buy].

    Review highlights

    • "Now I get the coverage I love nice texture and no fine lines."Rachael V.
    • "Love the creamy formula it blends out nicely under my eyes and does a good job at covering dark circles"Carole E.
    • "The creamy formula hides fine lines and any bumbs (milia) and blends so nice with my foundation."Alexandria M.

    Reviews

    Best creamy concealer!

    "This concealer is absolutely amazing. It provides fantastic coverage for dark circles and blemishes, but feels incredibly creamy and hydrating on the skin. It blends effortlessly and doesn't crease or look dry under the eyes throughout the day. It's a must-have in my makeup routine!"

    NICOLAESCU S. (5/5)

    My go-to

    "I’ve been using this concealer for maybe a decade now and I can’t break up with it. This is forever my favourite because I have both pink and yellow undertones finding the right shade is always hard for me, it usually leaves my skin looking too yellow or pink. This is the perfect match! Leaves it moisturized even on my drier spots, and fully covers dark circles."

    Hannah P. (5/5)

    Amazing Coverage and Smooth Finish

    "This concealer exceeded my expectations! It provides excellent coverage while feeling lightweight and creamy on the skin. It blends easily, brightens the under-eye area, and covers imperfections without looking cakey. It lasts all day and gives a smooth, natural finish. I would definitely recommend this concealer to anyone looking for a reliable, high-quality product!"

    sarah b. (5/5)

    Perfection

    "The shade match worked perfectly! This is the exact right shade and I'm so pumped. Use it! Coverage is great, full coverage but doesn't settle. Consistency is perfect, not sticky at all. I now know why shape tape is what everyone loves!"

    Joy S. (5/5)

    Best concealer ever

    "I was very loyal to Glossier, but this concealer is the best I’ve ever used. The color match is perfect and the coverage is ideal. Effortlessly covers up some of my dark spots and redness on my cheeks. Will buy over and over again."

    Victoria K. (5/5)

    Good coverage, light feeling

    "I like that it's thick and provides coverage, while feeling light on the skin. I gave it 4/5 because it creased a bit during the day. I'm quite fair, and I got shade the creamy concealer in shade 12N (in combination with shade 16N for the face tape foundation), and it looks like a great shade combo for me."

    Cristina (4/5)

    Wonderful Concealer!

    "It’s creamy, applies smoothly, and wears very well. A little goes a Iong way. I have sensitive skin and use it as foundation. It doesn’t make my skin look dry, it doesn’t fade, cake up, or irritate my skin. I love this concealer!"

    Lynette N. (5/5)

    The best concealer

    "I've tried from multiple brands, but this one is my favourite. It blends easily, matches your skin perfectly, woth no creases."

    Anda G. (5/5)

    Love this concealer!!

    "Since hitting my mid thirties the fine lines are starting and this formula doesn’t make them more obvious. Have always been a shape tape fan, but this formula moves with the skin better."

    Haleigh P. (5/5)

    Excellent products

    "Tart is my favorite makeup line! It always matches my skin so well. I highly recommend!"

    Carrie H. (5/5)

    Q&A

    If I'm medium tan sand in foundation what would be a good color for under eye concealing/highlighting?
    Hi Depending on which look you are trying to achieve! If your want your concealer to be complexion matching you could go with the same shade but if you wanted a brightening effect for under your eyes I would recommend going with a shade lighter in the same undertone 34S (medium sand).
    Difference between shape tape ultra creamy and hydrocealer concealer ? Which is better for NOT settling into lines?
    Hi! Shape tape ultra creamy is a full coverage natural matte concealer. Hydocealer is a light-medium coverage and is perfect for that "no makeup makeup look" Both options are creaseproof.
    Is this a good concealer for mature skin?
    Hi there our shape tape ultra cream is great for mature normal to dry skin. Check it out!
    is this only for the eye area?
    Hi! You can use our shape tape concealer all of the face & body as well.
    Does it settle into the wrinkles?
    For me yes when applying it it built up in my under eye wrinkles. Could've maybe tried blending it out of the wrinkles once dried in 10 or so mins but knew id realistically never take time for that. Maybe this depends on skin type? When I tried it my skin was neither dry nor very hydrated.

    FAQs

    house of tapes™

    8hrs of sleep in a swipe
    eye cream in a stick
    undereye espresso shot
    golden hr in a bottle
    full coverage
    buildable full coverage
    full coverage
    medium buildable
    matte
    natural matte
    moisturizing matte
    radiant
    crease-proof undereye coverage
    blurs & spot conceals
    24-hr hydration
    no-makeup makeup
    combo or oily skin
    all skin types
    dry skin
    all skin types