Discover tarte’s best-selling makeup loved by beauty lovers & pros alike for delivering high-performance formulas with good-for-you ingredients. From iconic shape tape™ concealer & maracuja juicy lips to award-winning tubing mascaras & Amazonian clay blushes, these cult-favorite essentials are tried, tested, & fyp-approved. Whether you're looking for long-wear coverage, glow-boosting skincare, or multitasking lip products, our best sellers go viral for a reason. Shop the products that consistently top the charts (and your makeup bag).

Complexion Heroes

• shape tape™ concealer: America’s #1 concealer brand, offering full coverage with a natural matte finish & 16-hr wear.
• shape tape™ creamy concealer: Ideal for dry or mature skin, providing hydration & crease-proof coverage.
• shape tape™ radiant concealer: Delivers medium coverage with a radiant finish, perfect for a luminous look.
• shape tape™ concealer stick: A portable stick that blurs imperfections for an airbrushed effect.
• face tape™ foundation: A full-coverage foundation that smooths & hydrates for a flawless finish.
• BB blur tinted moisturizer SPF 30: Lightweight coverage with SPF protection & skin-blurring benefits.
• maracuja tinted moisturizer: A lightweight, hydrating favorite perfect for lighter coverage.
• creaseless setting & brightening powder: Sets makeup while brightening the complexion without caking.
• blush tape™ liquid blush: A liquid blush wand that delivers a natural, radiant flush to the cheeks.
• sculpt tape™ contour: A contour wand that defines & sculpts with a blendable formula.
• CC undereye corrector: An undereye corrector that neutralizes dark circles with color-correcting clay.
• go with the faux freckle stamp: Adds natural-looking freckles for a sun-kissed appearance.

Shop more face favorites here.

Lash & Eye Essentials

• tartelette™ in bloom palette: Viral palette packed with essential neutral & bronze shades to create everyday looks.
• tartelette™ toasted palette: Curated palette for effortless looks with 12 warm-toned matte & shimmer shades.
• tartelette™ XL tubing mascara: Provides length & lift with a tubing formula that resists smudging.
• tartelette™ tubing mascara: Our most viral mascara offering the same flake-free, long-wearing benefits as tartelette(™) XL tubing mascara.
• maneater™ mascara: Volumizing mascara that delivers bold, dramatic lashes.
• fake awake™ eye highlight: An eye highlight pencil that brightens the eyes for a well-rested look.
• double take eyeliner: Dual-ended eyeliner with a liquid & gel formula for versatile looks.

Shop more eye essentials here.

Lip Favorites

• maracuja juicy lip plump: A viral, hydrating lip plumper that sells every six seconds.
• maracuja juicy lip balm gloss: Combines the shine of a gloss with the comfort of a balm.
• maracuja juicy plumping lip oil: Delivers glossy shine & hydration with a plumping effect.
• maracuja juicy lip tattoo: Long-wearing lip stain with bold color & a barely-there feel.
• maracuja juicy melt mask: Overnight lip mask that melts in to deeply hydrate & repair.
• maracuja juicy lip tint: A sheer, buildable tint that adds a hint of color & moisture.
• maracuja juicy lip liner: A creamy, vegan liner that defines & enhances lips for a fuller-looking pout.

Shop more lip faves here.

Curated Makeup Best Seller Sets

• face tape all stars bundle: 2 shape tape™ must-haves for a flawless complexion at an unbeatable value. $52; you’ll save $22!
• TikTok made me buy it bundle: Must-have trio with best-selling shape tape™ concealer, tartelette™ tubing mascara & FREE maracuja juicy lip balm. $60; you’ll save $27!
• #tarte trending trio: 3 viral bestsellers including fake awake™ eye highlight, lights, camera, lashes™ platinum mascara & maracuja juicy lip plump. $39; you’ll save $40!
• @itsmaureenkelly lash cocktail: A limited-edition duo featuring tartelette™ tubing lash primer & mascara for the ultimate lash look. $28; you’ll save $28 (aka get one of them free).
• day to night lip kit: A lip duo designed to take you from soft day looks to bold night glam: maracuja juicy melt mask & maracuja juicy lip plump. $27; you’ll save $27 (aka get 2 for the price of 1).
• stain & plump lip & liner duo: A lip-enhancing duo featuring maracuja juicy lip stain liner & maracuja juicy lip plump for juicy color, smooth definition, & a fuller-looking pout. $27; you’ll save $23.
• creaseless creamy full-coverage concealer & paw brush duo: A brightening, full-coverage concealer paired with a brush for smooth, creaseless application & flawless blending. $30, you’ll save $25.
• sculpt tape™ & blush tape™ duo: A contour & blush duo with easy-to-blend liquid formulas that sculpt, lift & add a radiant flush for a naturally snatched look. $36; you’ll save $36 (2 for the price of 1)!
• big stick energy™ duo: The 1st-ever shape tape™ in a stick & a FREE brush! $29; you’ll save $19.

Shop other iconic kits here.

why tarte has the best makeup products
tarte is all about creating beautiful makeup products that are also good for your skin. Our products are made with natural ingredients & they’re always cruelty-free. tarte serves something for everyone, whether you're looking for a foundation, concealer, eyeshadow, or lipstick. We have a wide range of shades to choose from so you can find the ideal match for your skin tone. And our best selling-beauty products always look great on the skin, giving you a natural-looking finish.

tarte makeup guarantee
tarte makeup is all about empowering our community to look & feel fantastic. We believe in providing customers with the best possible products & customer service. That’s why we offer a 100% satisfaction guarantee on all products, including makeup best sellers. If you’re unsatisfied with your purchase, return it within 30 days to receive a full refund.
We want you to love your tarte makeup as much as we do! If you have any questions or concerns, please don’t hesitate to contact us. We’re happy to help!

Learn more & shop all makeup best sellers from tarte™ here.