26.34K

shape tape™ concealer

shape tape™ concealer

€32
€32

full coverage, natural matte finish

Tarte Shape Tape concealer with applicator on a white background
Tarte Shape Tape concealer with applicator on a white background
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Before and after comparison of a woman's face with skincare product application.
Before and after comparison of a woman's face with skincare product application.
Before and after comparison of eye makeup application on a person's eyelid.
Before and after comparison of eye makeup application on a person's eyelid.
Concealer advertisement showing its effectiveness on various skin imperfections with a white background.
Concealer advertisement showing its effectiveness on various skin imperfections with a white background.
Before and after comparison of a woman's face with makeup application, showing a smoother skin texture.
Before and after comparison of a woman's face with makeup application, showing a smoother skin texture.
Before and after comparison of a cosmetic product application on a person's face.
Before and after comparison of a cosmetic product application on a person's face.
Tarte Shape Tape concealer with applicator on a white background
Tarte Shape Tape concealer with applicator on a white background
Two bottles of tarte Shape Tape product, one travel-size and one full-size, on a white background.
Two bottles of tarte Shape Tape product, one travel-size and one full-size, on a white background.
Tarte concealer products with 'shape tape' and 'creamy' labels on a purple background.
Tarte concealer products with 'shape tape' and 'creamy' labels on a purple background.
Tarte Shape Tape concealers in different sizes are displayed against a light lavender background. The products feature a purple and gold geometric pattern on their caps and sleeves, with the center tube open to show the applicator wand.
Tarte Shape Tape concealers in different sizes are displayed against a light lavender background. The products feature a purple and gold geometric pattern on their caps and sleeves, with the center tube open to show the applicator wand.
Tarte Shape Tape concealer with applicator on a white background
Tarte Shape Tape concealer with applicator on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01M12BJQ22KBMZVJYHXNEQKXMA.jpg%3Fv%3D1787859395
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Before and after comparison of a woman's face with skincare product application.
Before and after comparison of a woman's face with skincare product application.
Before and after comparison of eye makeup application on a person's eyelid.
Before and after comparison of eye makeup application on a person's eyelid.
Concealer advertisement showing its effectiveness on various skin imperfections with a white background.
Concealer advertisement showing its effectiveness on various skin imperfections with a white background.
Before and after comparison of a woman's face with makeup application, showing a smoother skin texture.
Before and after comparison of a woman's face with makeup application, showing a smoother skin texture.
Before and after comparison of a cosmetic product application on a person's face.
Before and after comparison of a cosmetic product application on a person's face.
Tarte Shape Tape concealer with applicator on a white background
Tarte Shape Tape concealer with applicator on a white background
Two bottles of tarte Shape Tape product, one travel-size and one full-size, on a white background.
Two bottles of tarte Shape Tape product, one travel-size and one full-size, on a white background.
Tarte concealer products with 'shape tape' and 'creamy' labels on a purple background.
Tarte concealer products with 'shape tape' and 'creamy' labels on a purple background.
Tarte Shape Tape concealers in different sizes are displayed against a light lavender background. The products feature a purple and gold geometric pattern on their caps and sleeves, with the center tube open to show the applicator wand.
Tarte Shape Tape concealers in different sizes are displayed against a light lavender background. The products feature a purple and gold geometric pattern on their caps and sleeves, with the center tube open to show the applicator wand.
 
 

shape tape™ concealer

full coverage, natural matte finish

€32
€32
Taxes included.
light to medium skin with a balance of warm & cool undertones
 
 
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One-time purchase: €32,00

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pair with

Makeup brush with wooden handle on a white background
concealer paw brush
€28
multi

shape tape™ concealer

shape tape™ concealer

Two close-up images of a person's eye: one before showing dark circles, and one after with even skin tone. Text: 100% agree covers dark circles. Aashna in 42S. Based on a study of 32 subjects.
tarte cosmetics shape tape concealer advertisement showing before and after effects on skin.
Two side-by-side facial images show a comparison of skincare results. The left image highlights untreated skin, and the right shows smoother skin after using Tarte Cosmetics. Text reads: 100% agree doesn’t crease or look cakey, skin looks & feels smoother, would recommend to a friend.
Before-and-after comparison showing a woman using tarte shape tape concealer with text below reading '12 hour crease-proof 16 hour longwear waterproof dermatologist tested'.
 
 
100%
said it doesn’t crease or look cakey**
100%
said it covers dark circles & undereyes look smoother**
100%
would recommend to a friend**

what it is

The iconic full coverage matte concealer for instantly covering dark circles, blemishes + redness with 16-hour wear.

why we love it

Full coverage without the full feel from the #1 concealer brand*. shape tape™ original concealer delivers instant, crease-proof coverage with a smooth, natural matte finish—making it especially great for normal, combination + oily skin. The waterproof formula delivers 12-hour crease-proof & 16-hour wear without looking cakey or settling into fine lines. It's like 8 hours of sleep in a swipe, use it under eyes to cover dark circles & brighten appearance or anywhere on the face to conceal the look of blemishes, redness, acne or uneven skin tone. Tape technology™ helps blur the look of pores, fine lines & wrinkles while shea butter, mango & licorice root help condition & moisturize. Vegan, cruelty-free & dermatologist tested. Looking for on-the-go? Shop travel-size.

tartelette™ tested

  • 16-hour longwear
  • 12-hour crease proof
  • waterproof
  • 100% said it doesn’t crease or look cakey**
  • 100% said skin looks & feels smoother**
  • 100% said it covers dark circles & undereyes look smoother**
  • 100% would recommend to a friend**
  • 97% agree it blurs & smooths appearance of wrinkles & fine lines**

skinvigorating™ ingredients

  • shea butter: moisturizes & conditions
  • mango butter: helps moisturize & condition skin
  • licorice root: brightens & evens look of skin
  • olive oil: conditions & moisturizes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025
**based on a consumer panel study of 32 subjects

how to

how to

  • undereye: dot a small amount to the inner + outer corners of the eye, blend up & out - a little goes a long way!
  • face: dot directly onto imperfections, blemishes or redness & blend
  • PRO tip: go 1–2 shades lighter than your true complexion to instantly brighten the look of undereyes
  • pair with the concealer paw brush for your smoothest application

trophy case

Award badge
certified inclusive
SeeMe Inclusivity Index 2025
best concealers of 2025
Reviewed USA Today
makeup must haves
WWD Beauty Inc Beauty Must Haves 2024
best concealer
What To Expect Pregnancy Safe Awards 2024
best concealer
Cosmo Reader's Choice 2023
best concealer
Glam Beauty Awards 2023
best concealer
Byrdie Beauty Awards 2021
best concealer
Allure Best of Beauty 2021

Overall rating: 4.782894 / 5 from 26342 reviews.

AI Generated Review Summary

This concealer offers full coverage with a natural matte finish, praised for its smooth and non-creasing formula, fantastic color match, and long-lasting wear. Customers appreciate its ability to blend seamlessly and provide an instant face lift effect.

Summary topics

  • Longevity (3%): Customers appreciated the long-lasting nature of this concealer, making it a popular choice.
  • Smoothness (3%): It was noted by customers that the formula of this concealer is smooth and non-creasing.
  • Coverage (6%): It was observed by customers that this concealer makes you look like a barber and provides full coverage.
  • Moisturizing Properties (4%): Customers raved about the Tarte Shape Tape, praising its coverage and moisturizing properties.
  • Color Match (3%): It was reported by customers that the color of the concealer is absolutely fantastic and matches the skin tone well.

Review topics: [color, feels, packaging, issues, coverage, look, shade, smells, circles, skin, formula, shipping, consistency, texture, eyes, price, spots, quality, amount, concealer, face, weight, size, blends, light, results, acne, shape tape, wrinkles, pores].

Review highlights

  • "It completely covers my dark circles and makes my skin look smooth and flawless." — Morgan N.
  • "Coverage is amazing easy to blend sets well smooths ALL texture and imperfections and does NOT budge during the day!" — Victoria H.
  • "very creamy and lightweight sets nicely into skin" — Britney D.

Reviews

I’m really impressed with this

"I’m really impressed with this concealer. It has a smooth, creamy texture and blends easily without looking heavy or cakey. It gives good coverage while still looking natural on the skin, and it lasts well throughout the day. Definitely a product I would repurchase."

— Aiperimse E. (5/5)

Smooth and even

"I recently saw a coworker in person that I normally only see on business Zoom meetings. She looked at me and told me my face looked air brushed and she I always thought my skin looked that way because of a filter. This product does a great job covering up my dark circles and evening out my skin tone."

— Angela P. (5/5)

Holy Grail Product

"This product is amazing! great coverage with a finish that is not cakey or dry. My makeup lasts all day and does not budge. The shape tape concealer is a permanent fixture in my make up routine! I would highly recommend"

— Dana C. (5/5)

I’ve been using it for years!

"The best I’ve found for under eye concealer. I’ve been using it for years and have tried other products but keep coming back to this one. Nothing compares. Not too thin and not too thick. Instantly makes my eyes look more awake and brighter."

— SARAH M. (5/5)

The best concealer I’ve ever had

"The best concealer I've ever had, perfect coverage and it’s long lasting"

— Nofar K. (5/5)

Best concealer

"Honestly the best one I ve tried, it covers everything and it looks amazing in photos"

— Ioana (5/5)

My favorite concealer

"best concealer I've used for oily skin, I use a damp sponge to blend it and it blends right in and looks very natural."

— Naoual Y. (5/5)

Great coverage

"Great coverage and leaves your face smooth. Been using this for years and will not go back. I’ve tried every concealer out there and this is by far the best concealer out on the market."

— Chantel H. (5/5)

My holy grail concealer

"This is my holy grail concealer. It’s covers all imperfections that sometimes I end up using it as my concealer and foundation in one. It lasts all day and is full coverage. This is always in my makeup routine and my makeup bag."

— Stephanie M. (5/5)

The Everyday Concealer I use

"The coverage is good and it helps to cover my pimples and dark circles perfectly. Love it."

— Cheuk W. (5/5)

Q&A

Hi, I’ve been wearing the light consealer, but I need something a little darker for summer. What do you recommend?
To find your shade, check the product page and click the “TRY ON” button to virtually try on* our shade range & even get instantly matched across almost all our complexion products.
should I go lighter than my foundation?
If you are looking to highlight you should go 1 shade lighter. If you are looking to contour, you would go 2 shades darker.
I see a lot of talc in many items. What products don't have talc?
Hi We currently just launched our new talc free finishing powder.
II'd like to try this concealer but I wear no make uP? WWhat is the sheerest concealer that you have and help me with a color because I don't see how I'm working?
Hi there! You may like our Sugar rush skin treat concealer that provides buildable coverage.
I HAVE THE SHAPE TAPE CONCEALER IN LIGHT-MEDIUM. WHAT NEW SHADE IS THIS?
It is too dark

FAQs

house of tapes™

8hrs of sleep in a swipe
eye cream in a stick
undereye espresso shot
golden hr in a bottle
full coverage
buildable full coverage
full coverage
medium buildable
matte
natural matte
moisturizing matte
radiant
crease-proof undereye coverage
blurs & spot conceals
24-hr hydration
no-makeup makeup
combo or oily skin
all skin types
dry skin
all skin types