★★★★★ ★★★★★
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face tape™ foundation

face tape™ foundation

371 kr
446 kr 371 kr

full coverage & transfer-proof

*Excluded from promotions
FaceTape_foundation_Ava_3x4_autoplay.mp4
FaceTape_foundation_Ava_3x4_autoplay.mp4
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
FaceTape_foundation_Ava_3x4_autoplay.mp4
FaceTape_foundation_Ava_3x4_autoplay.mp4
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
 
 

face tape™ foundation

full coverage & transfer-proof

*Excluded from promotions
371 kr
446 kr 371 kr
light skin with a balance of warm & cool undertones
 
 
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One-time purchase: 371,00 kr

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  • Delivered every 6 months. Get 15% off today and all future orders.: 371,00 kr(save 16%)
  • Delivered every 4 months. Get 15% off today and all future orders.: 371,00 kr(save 16%)
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pair with

Makeup brush with wooden handle and brown bristle head on a white background
the buffer™ brush
325 kr 465 kr
multi

face tape™ foundation

face tape™ foundation

A woman smiles in two side-by-side images. Left: visible skin imperfections. Right: clear skin. Text: 100% agree* covered dark spots, redness & imperfections, helped minimize the look of pores. *based on a consumer panel study of 33 subjects.
A woman's face shown in two photos: before on the left and after using Tarte Cosmetics product. Text reads, 12-hr wear, waterproof, sweatproof, transfer-proof, Mo in 53H.
A person's face is shown in two side-by-side photos. The left image shows redness and blemishes. The right image appears smoother and even-toned, labeled after Emily in 20B. Text reads, nourishes while covering the look of redness & blemishes.
A bottle of Tarte Cosmetics face tape foundation stands upright beside a fluffy makeup brush against a soft purple background. Text reads, airbrushing without the air™.
 
 
100%
said it helped minimize the look of pores*
100%
said it covered dark spots, redness & imperfections*
97%
said it helped skin look smoother*

what it is

A full-coverage, matte foundation with 12-hour wear that blurs the look of pores, smooths skin + covers without looking cakey.

why we love it

Full coverage without the full feel. face tape™ foundation delivers high-performance full coverage in natural matte finish that leaves skin feeling smooth, never cakey. It's infused with tape technology™ that helps blur the look of pores, smooth skin texture + cover redness, dark spots, acne & blemishes instantly. Skincare-powered hyaluronic acid + snow mushroom aka the beauty mushroom that holds 500x its weight in water help drench skin in clinically proven all day hydration. Even better: the 12-hour longwear formula is transfer-proof, waterproof + sweatproof, so your full-coverage makeup stays put without feeling heavy or cakey. Best for normal & oily skin. Vegan, cruelty-free & dermatologist tested. Looking for on-the-go? Shop travel-size.

tartelette™ tested

  • 12-hour longwear + all day hydration
  • transfer-proof, sweatproof & waterproof
  • 100% said it helped minimize the look of pores*
  • 100% said it covered dark spots, redness & imperfections*
  • 97% said it helped skin look smoother*
  • 97% said it felt comfortable & gentle on skin*

skinvigorating™ ingredients

  • snow mushroom: helps hydrate, smooth & brighten
  • apple fruit extract: helps brighten & smooth appearance of skin
  • hyaluronic acid: moisturizes for firmer, more supple-looking skin

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*based on a consumer panel study of 33 subjects 

how to

how to

  • dispense 1–2 pumps onto the back of your hand or onto a brush - a little goes a long way!
  • lightly apply to the center of your face & blend outward in soft, circular motions
  • PRO tip: start with less & build where you need it for a smooth, natural-looking finish
  • pair with the buffer™ brush for seamless application

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certified inclusive
SeeMe Inclusivity Index 2025

Overall rating: 4.5229745 / 5 from 4505 reviews.

AI Generated Review Summary

The face tape™ foundation offers full coverage without a heavy feel, praised for its smooth finish and natural look. Customers appreciate its weightless feel and excellent blending, though some noted challenges with shade and color matching.

Summary topics

  • Formula (3%): Customers appreciated the formula of this product, with many describing it as great, awesome, and long-lasting.
  • Overall Performance (5%): Customers raved about the Tarte Face Tape, describing it as the best there is.
  • Finish (5%): Customers expressed satisfaction with the finish of the product, finding it to be smooth and long-lasting.
  • Look (13%): Customers expressed satisfaction with the flawless and natural look that this foundation gives to their skin.
  • Feels (5%): It was observed by customers that the foundation feels weightless and provides full coverage on the skin.

Review topics: ["size","color","weight","issues","results","quality","feels","smells","improvement","skin","packaging","price","texture","look","coverage","shipping","shade","face","formula","foundation","pores","spots","amount","match","light","base","bottle","finish","consistency","acne"].

Review highlights

  • "I love the shade and the solution is great" — Saadia N.
  • "This product is amazing; great coverage long lasting color does not fade and does not break out my face." — Debra F.
  • "It makes my skin look so smooth and flawless and is a build able coverage." — Vanessa H.

Reviews

Perfect texture and coverage

"I love the face tape foundation! The coverage is buildable so I can get just the right amount. I’m in my forties and it doesn’t settle into lines or look cakey."

— Savanah L. (5/5)

Perfect foundation!

"I have been using this foundation for the past couple of years and I love it. I have light/medium skin with a very slight olive undertone and the shade 29N is perfect for me. I have sensitive skin and this foundation provides the perfect amount of coverage, goes on evenly and lasts all day without irritating my skin. This the perfect full coverage foundation without feeling heavy and I highly recommend it"

— Jamie S. (5/5)

Best foundation ever.

"Favourite foundation, as always it is long lasting and gorgeous on the skin. My brides always asks me what foundation I am using on them."

— Alma S. (5/5)

Good foundation

"I’ve tried so many brands of foundation. My face is a little dry so it can get flaky. However this one doesn’t cause the flakes or patches. It is a little light on coverage though"

— Meg (4/5)

Love this product

"I have tried so many other foundations I keep coming back to Tarte Face Tape. First tried it since this is sold in a smaller version, under $20.00. That gave me a chance to try it out without a huge investment. Now I’m onto the full size. Not too greasy or too dry. Great product for my skin. Nice coverage."

— Shirley M. (5/5)

My go to foundation

"This has been my daily go to foundation for years! Love the coverage and light feel that blends in flawlessly. I always get compliments on my skin!"

— Emma M. (5/5)

Great Foundation

"This is my favorite foundation. It goes on really smooth and blends very well. It especially goes on well with the big airbrush foundation brush!"

— Heather (5/5)

I really like this foundation!

"I really like this foundation! It blends easily, feels lightweight, and gives great coverage without looking cakey. It looks natural on my skin and lasts all day. Really happy with it!"

— Azita E. (5/5)

Bardzo dobre krycie i nawilżenie

"Kupiłam ten podkład pierwszy raz i jestem naprawdę zadowolona, nie wysusza, dobrze kryje."

— Sylwia (5/5)

Favourite foundation

"This foundation for me is the perfect mix between light/medium coverage and spreads flawlessly. You only need to use a tiny amount to go a long way too. Second-skin like appearance. Have repurchased many times. Highly recommend."

— Charlotte N. (5/5)

Q&A

What size is this foundation (how many ml)?
The Face Tape foundation is approximately 30 mL!
Does this product work well on dry skin? I have skin really dry skin and have to prep my face with very hydrating products so i’m worried
Hi tartelette! While Face Tape™ Foundation is full-coverage and long-wearing, it’s best suited for normal to combo skin types. Since you have very dry skin, we recommend using a super hydrating primer or moisturizer underneath to help prep and smooth your base. If you’re looking for something even more moisturizing, one of our other foundations or tinted moisturizers might be a better fit for your skin’s needs!
Do I need to set this foundation with a setting powder after I apply it?
Hi tartelette! You don’t have to set the Face Tape™ Foundation—it’s long-wearing on its own—but using a setting powder can help lock it in place and keep it from creasing, especially if you have oily or combo skin.
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)

FAQs