4.32K

face tape™ foundation

face tape™ foundation

446 kr
446 kr
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Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
 
 

face tape™ foundation

446 kr
446 kr
light skin with a balance of warm & cool undertones
 
 
Full Travel
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pair with

Makeup brush with wooden handle and brown bristle head on a white background
the buffer™ brush
465 kr
multi

face tape™ foundation

face tape™ foundation

A woman smiles in two side-by-side images. Left: visible skin imperfections. Right: clear skin. Text: 100% agree* covered dark spots, redness & imperfections, helped minimize the look of pores. *based on a consumer panel study of 33 subjects.
A woman's face shown in two photos: before on the left and after using Tarte Cosmetics product. Text reads, 12-hr wear, waterproof, sweatproof, transfer-proof, Mo in 53H.
A person's face is shown in two side-by-side photos. The left image shows redness and blemishes. The right image appears smoother and even-toned, labeled after Emily in 20B. Text reads, nourishes while covering the look of redness & blemishes.
A bottle of Tarte Cosmetics face tape foundation stands upright beside a fluffy makeup brush against a soft purple background. Text reads, airbrushing without the air™.
 
 
100%
said it helped minimize the look of pores*
100%
said it covered dark spots, redness & imperfections*
97%
said it helped skin look smoother & felt comfortable & gentle on skin*

A full coverage foundation without the full feel! Infused with snow mushroom & hyaluronic acid for hydration & firming benefits for all skin types.

how to

how to

  • dispense 1-2 pumps on back of hand
  • dab lightly onto skin using clean fingertips
  • blend from the center of the face outwards with the buffer™ brush

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SeeMe Inclusivity Index 2025

Overall rating: 4.5086827 / 5 from 4319 reviews.

AI Generated Review Summary

The face tape™ foundation offers a full coverage look that feels light and natural. Customers praise its flawless finish, smooth blending, and hydrating formula. However, opinions on color and shade vary among users.

Summary topics

  • Face Appearance: 5%
  • Product Finish: 5%
  • Blending Ability: 4%
  • Product Feel: 5%
  • Product Look: 13%

Review topics: [size, ingredients, results, smells, quality, color, weight, liner, feels, design, spots, shipping, texture, consistency, glow, use, packaging, amount, formula, buy, skin, look, bottle, works, coverage, shade, face, foundation, pores, light].

Review highlights

  • "This product is amazing; great coverage long lasting color does not fade and does not break out my face." — Debra F.
  • "I have been wearing this for years now and it gives full coverage all day long and makes your skin look flawless!" — Carissa B.
  • "Great coverage makes my skin look so smooth and flawless." — Lauren H.

Reviews

Full coverage that lasts all day

"I love this foundation! I went with a medium beige instead of my usual light medium beige and I love it! The coverage is very good. Covers up the redness in my cheeks and evens everything out. Does not feel heavy on my face. I am in my late 40's and this one of my favorite foundations!"

— Brandy G. (5/5)

Excellent Foundation with Great Coverage

"I absolutely love this foundation! It has a smooth, lightweight texture that blends effortlessly into the skin. The coverage is amazing and lasts all day without feeling heavy. It gives my skin a natural, flawless finish and stays comfortable even after hours of wear. I would definitely recommend this product to anyone looking for a high-quality foundation!"

— sarah b. (5/5)

My best deal ever 😍

"I am so happy with my purchase, it is AMAZING! Everything I got is just perfect! I was jumping from one brand to another to find the best concealer and foundation until I found Tarte 🥰"

— Maha A. (5/5)

Face Tape Foundation

"This was my first order for this foundation. I am a Merle Norman powder base foundation user and I was looking for a lighter weight product for summer and Tarte had a good promotion. The color match is very close. The foundation goes on very smooth. I have very dry mature skin and it covers well. I like the product but it doesn’t cover as well so I have to use more to get the same coverage. Overall it is a good product and I would buy it again."

— Deanna T. (4/5)

Never matched a color before!

"I am THRILLED to actually have a foundation that matches my pale self. Too bad it took me 48 years to find it! The finish can be a little dry, but with a primer or even starting with damp skin it's not a big problem. Excellent coverage-- hides the lack of sleep but still shows the freckles. Totally changed my routine."

— Hilary B. (4/5)

Highly recommended

"I highly recommend this foundation who have dry and normal skin. It’s really luxury product with great texture and covering. And this colour is also exactly fit for smooth skin tone girls. I use it with sisters and we both are planning to buy it again❤️❤️❤️"

— Mushtariy M. (5/5)

Amazing coverage and very long-lasting!

"I am absolutely in love with this foundation! It provides incredible full coverage that easily hides any imperfections, yet it doesn't look cakey or feel heavy on the skin. The best part is its staying power—it genuinely lasts all day without melting off or needing any touch-ups. Highly recommend it!"

— NICOLAESCU S. (5/5)

TARTE OBSESSION

"I think we all love the offer that you give us to buy seven products at that unique price, but also the delivery time was super long! Although I do understand that they have been super busy with that offer sending orders all over the world and many of us had the great opportunity to try products that we couldn’t get before and I have to say that all the products I got were phenomenal and I will definitely repurchase every single product individually. So thank you TARTE!🙏❤️"

— Nicole D. (4/5)

Good coverage, light feeling

"First impression is great. It feels light on the skin, while providing good coverage. Doesn't look cakey after powder. My skin but better. I gave it 4/5 because I haven't tested it properly to see how it performs after an intense day. I have quite a fair complexion and shade 16N (in combination with 12N for the creamy concealer) works great."

— Cristina (4/5)

Finally a Foundation That Fits My Skin!

"I love the Tarte Face Tape Foundation! At my age it's hard to find a foundation that doesn't seep into my wrinkles and make me look older than I am. The Face Tape Foundation goes on smoothly, gives me a light coverage that feels good all day and covers the color inconsistencies in my skin. I highly recommend!"

— Michelle F. (5/5)

Q&A

What size is this foundation (how many ml)?
The Face Tape foundation is approximately 30 mL!
Does this product work well on dry skin? I have skin really dry skin and have to prep my face with very hydrating products so i’m worried
Hi tartelette! While Face Tape™ Foundation is full-coverage and long-wearing, it’s best suited for normal to combo skin types. Since you have very dry skin, we recommend using a super hydrating primer or moisturizer underneath to help prep and smooth your base. If you’re looking for something even more moisturizing, one of our other foundations or tinted moisturizers might be a better fit for your skin’s needs!
Do I need to set this foundation with a setting powder after I apply it?
Hi tartelette! You don’t have to set the Face Tape™ Foundation—it’s long-wearing on its own—but using a setting powder can help lock it in place and keep it from creasing, especially if you have oily or combo skin.
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)