4.02K

face tape™ foundation

face tape™ foundation

R 710
R 710
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Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
 
 

face tape™ foundation

R 710
R 710
light skin with a balance of warm & cool undertones
 
 
Full Travel
View full details

pair with

Makeup brush with wooden handle and brown bristle head on a white background
the buffer™ brush
R 660
multi

face tape™ foundation

face tape™ foundation

A woman smiles in two side-by-side images. Left: visible skin imperfections. Right: clear skin. Text: 100% agree* covered dark spots, redness & imperfections, helped minimize the look of pores. *based on a consumer panel study of 33 subjects.
A woman's face shown in two photos: before on the left and after using Tarte Cosmetics product. Text reads, 12-hr wear, waterproof, sweatproof, transfer-proof, Mo in 53H.
A person's face is shown in two side-by-side photos. The left image shows redness and blemishes. The right image appears smoother and even-toned, labeled after Emily in 20B. Text reads, nourishes while covering the look of redness & blemishes.
A bottle of Tarte Cosmetics face tape foundation stands upright beside a fluffy makeup brush against a soft purple background. Text reads, airbrushing without the air™.
 
 
100%
said it helped minimize the look of pores*
100%
said it covered dark spots, redness & imperfections*
97%
said it helped skin look smoother & felt comfortable & gentle on skin*

A full coverage foundation without the full feel! Infused with snow mushroom & hyaluronic acid for hydration & firming benefits for all skin types.

how to

how to

  • dispense 1-2 pumps on back of hand
  • dab lightly onto skin using clean fingertips
  • blend from the center of the face outwards with the buffer™ brush

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certified inclusive
SeeMe Inclusivity Index 2025

Overall rating: 4.504731 / 5 from 4016 reviews.

AI Generated Review Summary

The face tape™ foundation offers a full coverage look that feels light and natural. Customers praise its flawless finish, smooth blending, and hydrating formula. However, opinions on color and shade vary among users.

Summary topics

  • Face Appearance: 5%
  • Product Finish: 5%
  • Blending Ability: 4%
  • Product Feel: 5%
  • Product Look: 13%

Review topics: ["coverage","look","skin","foundation","shade","color","feels","match","face","formula","weight","finish","texture","pores","amount","buy","quality","spots","light","blends","bottle","results","complexion","lasting","consistency","acne","base","makeup","breakouts","selection"].

Review highlights

  • "This product is amazing; great coverage long lasting color does not fade and does not break out my face." — Debra F.
  • "I have been wearing this for years now and it gives full coverage all day long and makes your skin look flawless!" — Carissa B.
  • "Great coverage makes my skin look so smooth and flawless." — Lauren H.

Reviews

Love it

"This foundation is perfect for my complexion. I don’t need any blush because it radiates my skin tone. Many have complimented me that I have beautiful skin. I just smile because the tone definitely blends in with my skin complexion. The down side is that it’s very oily. I can’t out moisturizer in my face or else I’ll be toooo shiny."

— Joyce B. (5/5)

10 years YOUNGER!

"It's always been hard for me to match my skin tone perfectly. And I did have to order a different shade luckily the first color matched my daughter PERFECTLY! And I used the foundation match feature and it got me TOGETHER HONEY! Needless to say not only do you have 1 life supporter you gained TWO! WE'RE HOOKED!"

— BRANDY H. (5/5)

Good foundation

"The foundation is good, it's definately a major upgrade from store brands. I have so far been pleased with it, and I mix it with another foundatiin to get the correct color match. Both preform well for me. Looks good!"

— Chandra B. (4/5)

Love Tarte Foundation

"I have redness so I need a heavy foundation to cover that. Tarte gives me the coverage I need. I have tried other brands over the years, yet I keep coming back to Tarte. It gives ample coverage without feeling heavy on your skin. Their wide range of colors allows me to find the perfect match. I have really been pleased, and I have recommended the product to friends."

— Tammy W. (5/5)

Face Tape Foundatoin

"FaceTape Foundation offer great coverage & finish by delivering full coverage with a "natural matte" finish—not flat or dull. It has great longevity with a 12-hour, transfer-proof, and waterproof formula Extremely high coverage (often hides the need for concealer), lightweight feel, and a wide shade range"

— Sarena W. (5/5)

Great concealer

"Leaves a natural look, yet offers full coverage. I add some droplets of water to my face while applying to thin it out a little and I find it's then the perfect consistency. I've been buying Tarte concealer for a decade, it's the best!!"

— Jackie B. (5/5)

""I would definitely recommend this product to anyone looking for world best makeup,Applying the product was affordless, and it blended seamlessly into my skin tone."

— Nora (5/5)

Perfect Match!

"I'm normally just a light baked powder kinda make up girl, but as I age, my fine lines seem to appear more. This face tape is beautiful! Doesn't cake or settle in fine lines. Lasts all day!"

— Kayley B. (1/5)

"This is my favorite foundation, the coverage is unmatched and I kove the way it feels on my skin!"

— Ashley (5/5)

Tarte tape is the best!!

"I have tried a lot of foundations. Tarte is my #1 fave!! It conceals without giving you a cakey look or make your face feel heavy and greasy."

— Melissa P. (5/5)

Q&A

What size is this foundation (how many ml)?
The Face Tape foundation is approximately 30 mL!
Does this product work well on dry skin? I have skin really dry skin and have to prep my face with very hydrating products so i’m worried
Hi tartelette! While Face Tape™ Foundation is full-coverage and long-wearing, it’s best suited for normal to combo skin types. Since you have very dry skin, we recommend using a super hydrating primer or moisturizer underneath to help prep and smooth your base. If you’re looking for something even more moisturizing, one of our other foundations or tinted moisturizers might be a better fit for your skin’s needs!
Do I need to set this foundation with a setting powder after I apply it?
Hi tartelette! You don’t have to set the Face Tape™ Foundation—it’s long-wearing on its own—but using a setting powder can help lock it in place and keep it from creasing, especially if you have oily or combo skin.
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)