take our foundation quiz & answer a few quick questions about your skin type, preferred coverage & ideal finish. we’ll recommend the best tarte™ foundation formula for your needs, then help you find your perfect foundation shade match!

the best foundation for mature skin brings the hydration without the heavy feel. look for a serum-infused or liquid foundation with buildable coverage that smooths the look of fine lines, wrinkles & pores, without settling in. skin-loving ingredients like hyaluronic acid, vitamin E & nourishing plant oils help plump with moisture, leaving your complexion looking fresh, radiant & smooth all day.

For seamless foundation application, start with clean, hydrated skin & let your skincare and SPF fully absorb. Apply a small amount of foundation to the center of your face, then blend outward using clean fingertips, the buffer™ foundation brush for smooth, even coverage or the shaper sponge for a soft, diffused finish. Build coverage in thin layers only where you need it—because full coverage should never mean a full feel.

Once your base is blended, apply concealer under the eyes, over blemishes or anywhere that needs a little extra love. Press a light layer of creaseless setting & brightening powder onto the undereyes, T-zone & other crease- or shine-prone areas. The weightless powder sets makeup for up to 16 hours while blurring the look of pores, fine lines & imperfections—without looking heavy or cakey. till wondering whether to apply concealer before or after foundation? Our step-by-step guide has your perfect makeup order covered.

Finally, lock in your look with life lock™ hydrating setting spray. Mist the lightweight, microfine spray evenly over your complexion, then let it dry before touching your face. It hydrates & refreshes while locking makeup in place for up to 16 hours with waterproof, sweatproof & transfer-proof wear. 

Looking for maximum coverage without the full feel? Explore our guide to the best full-coverage foundations to find your perfect formula, finish & match.

looking for lightweight, breathable coverage with skin-loving hydration? our tinted moisturizers help even the look of your skin tone while delivering a fresh, natural-looking finish—perfect for easy, everyday no-makeup makeup!

Foundation, tinted moisturizer, skin tint or CC tinted serum—which formula is right for you? Foundation offers the most coverage, with buildable formulas that help even skin tone & conceal the look of blemishes, dark spots and redness. Tinted moisturizer pairs breathable coverage with skin-loving hydration for easy, everyday no-makeup makeup, while a skin tint delivers an ultra-lightweight wash of color that lets your natural skin shine through. A CC tinted serum adds targeted color correction to the mix, using skincare-infused coverage to help neutralize the look of redness, discoloration & uneven tone. Consider it your complexion cheat sheet: choose foundation for more coverage, tinted moisturizer for hydrated ease, skin tint for barely-there color or CC tinted serum for lightweight color correction.

CC stands for color-correcting. CC color-correcting tinted serum is a next generation complexion product that helps even the appearance of skin tone while providing lightweight buildable coverage with skincare benefits.CC color-correcting tinted serum is powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones.

BB creams typically focus on hydration and lightweight coverage, while CC creams are designed to help color-correct, brighten, and even the appearance of skin tone. CC tinted serum combines color-correcting benefits with skincare ingredients and color-adapting technology to create a personalized-looking shade match for a next gen color-correcting product.

Tinted moisturizers primarily provide hydration with sheer to buildable coverage. CC color-correcting tinted serum delivers skincare benefits & lightweight coverage. Additionally, it provides 24-hr hydration, 16-hr wear & is waterproof. It is also powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones. 

It is not a foundation or a skin tint. CC color-correcting tinted serum lives in its own category. Unlike traditional foundations that require precise shade matching & often provide fuller coverage, CC tinted serum starts as a neutral base & transforms to your perfect match. Powered by encapsulated pigments, the formula activates as you blend to create a seamless-looking match. The formula provides lightweight coverage with a natural, skin-like finish while feeling more like skincare than makeup.

CC color-correcting tinted serum is powered by encapsulated pigments that burst & adapt as you blend. The smart pigments adjust to complement your unique skin tone for a seamless-looking finish. Each shade flexes across a range of skin tones.