Good-for-you, naturally derived ingredients have been central to tarte since we started in 2000. But what’s just as important is our mission to give back to the environment. We’re not just a cruelty-free company – we also place a priority on sustainability & health.

Good-for-you, naturally derived ingredients have been central to tarte since we started in 2000. But what’s just as important is our mission to give back to the environment. We’re not just a cruelty-free company – we also place a priority on sustainability & health.

We look at where our most iconic ingredients are sourced & figure out how we can best support those communities. After falling in love with our ingredients, like maracuja and Amazonian clay, it was important to CEO Maureen Kelly to work with cooperatives in the rainforest, ensuring those ingredients are sustainably harvested. We also help nourish the precious ocean ecosystem that brings us our Rainforest of the Sea™ complex by ensuring that some of its most majestic creatures – sea turtles – are protected through a partnership with the Sea Turtle Conservancy.

Additionally, we give back to you! We’ve created the powerful #kissandmakeup campaign, an initiative to stop cyberbullying & start spreading kindness. We contribute to organizations like Habitat for Humanity, March of Dimes, & Step Up to empower every tartelette’s community. Because at tarte, we believe in making you look & feel good inside & out.

We look at where our most iconic ingredients are sourced & figure out how we can best support those communities. After falling in love with our ingredients, like maracuja and Amazonian clay, it was important to CEO Maureen Kelly to work with cooperatives in the rainforest, ensuring those ingredients are sustainably harvested. We also help nourish the precious ocean ecosystem that brings us our Rainforest of the Sea™ complex by ensuring that some of its most majestic creatures – sea turtles – are protected through a partnership with the Sea Turtle Conservancy.

Additionally, we give back to you! We’ve created the powerful #kissandmakeup campaign, an initiative to stop cyberbullying & start spreading kindness. We contribute to organizations like Habitat for Humanity, March of Dimes, & Step Up to empower every tartelette’s community. Because at tarte, we believe in making you look & feel good inside & out.