About Tarte™

At , we believe in
breaking down beauty boundaries,
shattering stereotypes & being kind.
We believe in high-performance
AND natural
.

What does
high performance naturals™
mean to us?

All tarte products are formulated with a
blend of naturally-derived & other
ingredients designed to perform.

fruit & plant extracts from Mother Nature • clinically-proven ingredients vegan-friendly options • consumer tested results

tarte™ formulas do not contain any of the following intentionally added ingredients*:
sodium lauryl sulfate, parabens, phthalates, triclosan, formaldehyde, coal tar, hydroquinone, triclocarban, aluminum salts, benzophenone + related compounds, butoxyethanol, lead + lead acetate, methyl cellosolve + methoxyethanol, mercury + related compounds, insoluble plastic microbeads, toluene, bha, petrolatum + mineral oil, polyacrylamide + acrylamide styrene, xylenes + related compounds, ethanolamine, diethanolamine, monoethanolamine & chemical sunscreens.

See full list of excluded ingredients*

×
Ingredient(s): Requirements: INCI Names Specific to:
sodium lauryl sulfate (sls) prohibited sodium lauryl sulfate
parabens prohibited benzylparaben
butylparaben
calcium paraben
ethylparaben
hexamidine diparaben
hexamidine paraben
isobutylparaben
isodecylparaben
isopropylparaben
methylparaben
phenoxyethylparaben
phenylparaben
potassium butylparaben
potassium ethylparaben
potassium methylparaben
potassium paraben
potassium propylparaben
propylparaben
sodium butylparaben
sodium ethylparaben
sodium isobutylparaben
sodium isopropylparaben
sodium methylparaben
sodium paraben
sodium propylparaben
undecylenoyl peg-5 paraben
formaldehyde prohibited formaldehyde
coal tar prohibited coal tar
hydroquinone prohibited hydroquinone
triclosan prohibited triclosan
triclocarban prohibited triclocarban
aluminum salts prohibited aluminum bromohydrate
aluminum chloride
aluminum chlorohydrate
aluminum chlorohydrex
aluminum chlorohydrex pg
aluminum chlorohydrex peg
aluminum dichlorohydrate
aluminum dichlorohydrex peg
aluminum dichlorohydrex pg
aluminum fluoride
aluminum sesquichlorohydrate
aluminum sesquichlorohydrex peg
aluminum sesquichlorohydrex pg
aluminum silicate
aluminum sulfate
aluminum zirconium octachlorohydrate
aluminum zirconium octachlorohydrex gly
aluminum zirconium pentachlorohydrate
aluminum zirconium pentachlorohydrex gly
aluminum zirconium tetrachlorohydrate
aluminum zirconium tetrachlorohydrex gly
aluminum zirconium tetrachlorohydrex peg
aluminum zirconium tetrachlorohydrex pg
aluminum zirconium ttrichlorohydrate
aluminum zirconium trichlorohydrex gly
benzophenone + related compounds prohibited benzophenone
benzophenone-1
benzophenone-2
benzophenone-3
benzophenone-4
benzophenone-5
benzophenone-6
benzophenone-7
benzophenone-8
benzophenone-9
benzophenone-10
benzophenone-11
benzophenone-12
methyl benzophenone
stearaminocarbonyl benzophenone-4
trimethylbenzophenone
va/crotonates/methacryloxybenzophenone-1 copolymer
4-(2-beta-glucopyranosiloxy)propoxy-2hydroxybenzophenone
butoxyethanol prohibited butoxyethanol
lead + lead acetate prohibited lead
lead acetate
methyl cellosolve + methoxyethanol prohibited methyl cellosolve
methoxyethanol
mercury + related compounds prohibited mercury
thimerosal
phenyl mercuric acetate
phenyl mercuric benzoate
phenyl mercuric borate
phenyl mercuric bromide
phenyl mercuric chloride
insoluble plastic microbeads prohibited in rinse-off products (defined as any solid plastic particle that is less than five millimeters in size and is intended to be used to exfoliate or cleanse the human body) polyethylene (pe)
polypropylene (pp)
polymethyl methacrylate (pmma)
nylon
polystyrene
toluene prohibited toluene
butylated hydroxyanisole (bha) prohibited bha
petrolatum + mineral oil prohibited petrolatum
mineral oil
polyacrylamide + acrylamide styrene prohibited bromostyrene
dea-styrene/acrylates/dvb copolymer
sodium styrene/acrylates/divinylbenzene copolymer
styrene oxide
styrene
xylenes + related compounds prohibited xylene
xylene diisocyanate
xylene sulfonic acid
phthalates prohibited acryloyloxyethyl phthalate
adipic acid/1,4-butanediol/terephthalate copolymer
behentrimonium dimethicone peg-8 phthalate
butyl benzyl phthalate
cellulose acetate phthalate
cetrimonium dimethicone peg-7 phthalate
cetyl triethylmonium dimethicone peg-8 phthalate
dibutyl phthalate
diethylhexyl 2,6-naphthalate
diethylhexyl phthalate
diethylhexyl terephthalate
diethyl phthalate
diglycol/isophthalates/sip copolymer
dihydrogenated tallow phthalate
diisononyl phthalate
dimethicone peg-7 phthalate
dimethicone peg-8 phthalate
dimethyl 2,6-naphthalate
dimethyl phthalate
di-pentyl/isopentyl terephthalate
ethylene/sodium sulfoisophthalate/terephthalate copolymer
hydroxypropyl methylcellulose phthalate
polydiallyl phthalate
polyethylene isoterephthalate
polyethylene naphthalate
polypentaerythrityl terephthalate
polypropylene terephthalate
potassium biphthalate
soy protein phthalate
stearalkonium dimethicone peg-8 phthalate
sucrose benzoate/sucrose acetate isobutyrate/butyl benzyl phthalate copolymer
sucrose benzoate/sucrose acetate isobutyrate/butyl benzyl phthalate/methyl methacrylate copolymer
zinc dimethicone peg-25 phthalate
ethanolamine (eta) prohibited ethanolamine
diethanolamine (dea) prohibited diethanolamine
monoethanolamine (mea) prohibited monoethanolamine
chemical sunscreens prohibited oxybenzone
avobenzone
octisalate
octocrylene
homosalate
octinoxate

Founder

portrait photo of Maureen Kelly

maureen kelly, ceo & founder

I started tarte with a dream of
developing good-for-you beauty that's
never boring. I became so focused on the
ingredients I was putting on my skin, and
a lot of my favorite products had some
not-so-cool ingredients in them.

read more

So out of my 1-bedroom, rent-controlled NYC apartment with my friends & family as employees getting paid in pizza, I launched my very first product! Our OG tartelettes know, it was the cheek stain: a skin-loving blush stick infused with acai, acerola, maracuja, goji & pomegranate – finally, ingredients you could pronounce!

Just like that, we were on the map. I bought a bottle of champagne, celebrated the win & continued on my adventure. I started building an incredible team, we moved into a (real) office which we quickly outgrew & now we have an amazing group of peeps behind the scenes that have truly become family.

Fast forward 20 years to a full assortment of award-winning formulas… but it’s still just the beginning. We will never stop learning, never stop growing & I will always be that girl with a dream. Thanks to YOU GUYS, my dream became a reality & I am forever grateful.

Xo,
Maureen Kelly

Tarte™ Collections

meet the

good-for-you crew

shape tape™
amazonian clay
tarte™ sea
tartelette

Full family of flawless formulas
featuring cult-classic concealer,
foundation, powder & more!

Powerhouse sustainably-harvested &
skin-balancing superstar delivers
better, longer, truer wear.

tarte™ sea
tartelette

Beauty in a breeze! Simple, Effective
& Always vegan formulas for easy,
everyday glam.

Cult-classic palettes designed for
our tartelettes: beauty trailblazers who are
fearlessly confident, shamelessly fun &
uniquely themselves collection

maneater
maracuja
sugar rush tarte™
awake by tarte™

Walk on the wild side with our
fierce-at-your-fingertips maneater that’ll
have you lookin’ your best in just a few steps
with low-maintenance, high-impact formulas.

Juicy skin is in!™

Superfruit-infused formulas hand-harvested
from our all-female cooperative for firmer,
brighter, smoother-looking skin.

sugar-rush tarte™
awake by tarte™

No-brainer beauty that’s sweet to your
skin, the environment, animals &
sweeter without the bad stuff.

Beauty sleep in a bottle! Inspired by Japanese
skincare, these botanical-infused formulas are
easy-to-use & deliver real results.

Tarte™ Ingredients

ingredients we love

amazonian clay
Amazonian clay

better, longer,
truer wear

maracuja
maracuja

promotes firmer,
brighter, smoother-
looking skin

 prickly pear
prickly pear

nourishes for
maximum hydration

snow mushroom
snow mushroom

helps hydrate &
brighten

acai
acai

vitamin-packed
to help restore
moisture

algae
algae

helps smooth &
soften look of
fine lines

babassu
babassu

helps nourish,
moisturize &
soothe

baobab
baobab

helps condition
& repair

coconut
coconut

nourishes to leave
skin smooth & soft

avocado
avocado

essential fatty acid
known to soothe
& moisturize

tarte

timeline

Heart to Tarte™

our 501(c)(3) non-profit

In 2017, tarte created heart to tarte™, tarte’s
501(c)(3) non-profit dedicated to causes
like animal welfare, women’s empowerment
ending cyberbullying & more.