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Which tarte™ concealer is right for me?

Finding the right concealer is a lot like dating. You have to shop around, but when you know, you know. With the right concealer in hand, you can do just about anything: conceal, contour, highlight, use it as a microphone when you’re dancing around your room getting ready…

Just like you’re S.O., the concealer that’s best for you might be different from your bestie. It all depends on what you’re looking for. Dry skin? You’ll want something moisturizing. Acne? You’ll want fuller coverage. Different formulas work better for different skin types & beauty boundaries.

One thing you’ll always want in a concealer is a vegan, dermatologist-tested formula. Lucky for you, you’ll find that in all tarte™ concealers. Plus, you’ll find a wide range of shades for undetectable coverage. After all, we are the #1 concealer brand!

Asking yourself what concealer should I use? Ahead, we break down how to choose a concealer from our top five, & tarte™ employees share why they can’t live without ’em!

shape tape™ concealer

Winner of Allure Readers’ Choice Award for best concealer two years in a row, shape tape™ is the OG, fan-fave concealer.

“This is my holy grail of concealer. I would be lost without it!,” tarte™ Product Development Manager Victoria Grabover said.

If you have combo or oily skin, this one’s for you! The full-coverage formula has a natural matte finish that conceals dark circles, pesky pimples & more with ease thanks to the jumbo speed smoother™.

“I’m all about a matte flawless finish,” Victoria said.

The 12-hr crease-proof, waterproof formula won’t cake or settle, thanks to tape technology™ that smooths & blurs the appearance of fine lines & wrinkles. Infused with licorice root to brighten & color correct, it’s perfect for concealing dark circles & hyperpigmentation.

Victoria uses shade 38N (medium tan neutral) under her eyes & 44H (tan) to spot treat over her foundation. With just one swipe, shape tape™ smooths & brightens to make eyes appear lifted & imperfections appear invisible.

“It makes me look awake & refreshed all day, every day!,” Victoria added.

It doesn’t get better than 16 hours of flawless wear. Oh wait, actually, it does: shape tape™ is infused with shea & mango butters to moisturize & condition, helping retain skin's elasticity.

Don’t just take it from us, Victoria will tell you herself, “this is the best concealer in the world!”

Pro tip: pair with face tape™ foundation for a full-coverage look without the full feel.

shape tape™ ultra creamy concealer

Love shape tape™, but have dry or mature skin? This concealer was made for you! The iconic shape tape™ formula is upgraded with built-in eye cream for 24-hour hydration.

Like the OG formula, shape tape™ ultra creamy delivers waterproof full coverage with a natural matte finish, but with added moisture. Ultra-nourishing prickly pear intensely moisturizes, along with hydrating hyaluronic acid & mango butter. It leaves skin looking moisturized & never dry or flat.

“When I'm on the go, I love to use my shape tape™ ultra creamy & dot it on my dark spots for that quick coverage!,” Social Media Coordinator Elisabeth Gasson said.

Our proprietary cushion tape™ technology helps smooth & reduce the look of fine lines, wrinkles & pores, making it especially ideal for mature skin. The creamy, cushiony formula won’t cake or settle, delivering 12-hour crease-proof wear.

“It stays on all-day & doesn’t crease whatsoever,” Victoria said. “I’ve tried a lot concealers & nothing compares to the coverage & finish that this baby delivers.”

shape tape™ ultra creamy doubles as an eye cream, infused with shea butter to help retain skin’s elasticity & raspberry ketone to help increase skin’s firmness.

If you struggle with acne or rosacea, shape tape™ ultra creamy is a great choice for you. Ginseng helps calm the appearance of redness, & meadowsweet has anti-inflammatory properties.

shape tape™ ultra creamy also makes for a great undereye brightener, as avocado butter brightens the appearance of dark circles. It can also be used as highlighter when you go a shade or two lighter than usual. Likewise, go a shade or two darker than usual for contour. This is Victoria’s favorite way to use it!

“Most of the time, I heavily use it to highlight & contour my face.”

Pair with shape tape™ cloud cream for your dreamiest skin ever!

power flex™ concealer

If you prefer a more natural, skin-forward look, power flex™ is the concealer for you!

Think powerful skincare meets powerful coverage.

“It gives me the coverage I'm looking for to where I can skip foundation, & it’s sooo hydrating,” Marketing Assistant Alex Gonzalez said.

We like to say the flexible, full coverage of power flex™ works harder than your fave pair of yoga pants. Our proprietary hydroflex™ technology moves with skin, so it won’t cake or crease for 16 hours.

The skin-lovin’ formula blurs, brightens & smooths, all while hiding everything from dark circles to pimples & more. It has a natural matte finish, so it looks like your skin & feels like nothing.

Infused with rich antioxidants like tomato leaf & turnip root, power flex™ nourishes like an eye cream with 24-hour hydration. Hyaluronic acid not only moisturizes, but adds firmness & suppleness to the skin. Marine plants help reduce the appearance of fine lines, wrinkles & pores, while softening the skin.

If you’re acne-prone or have sensitive skin, power flex™ is infused with anti-inflammatory niacinamide & white tea leaf, while ginseng helps reduce the appearance of redness.

Lemon fruit & sea daffodil help brighten & even the skin tone – perfect if you have scars, dark spots or dull skin.

No meltdowns here! This formula is waterproof, crease-proof & sweatproof with 16-hour longwear.

“It's honestly so flawless on the skin!,” Alex added.

Use it allover or for targeted application. Either way, the jumbo wand makes application easy, comfy & impossible to mess up.

Pair with hydroflex™ serum foundation to flex your best skin & even better self(ie)!

creaseless concealer™

Dull or dry skin? This concealer has everything you need to glow!

creaseless concealer™ is infused with good-for-your-skin ingredients to brighten, hydrate, smooth &, most importantly, conceal. Show dry skin some love with this maracuja-infused formula, plus mineral pigments to soothe & soften. Encapsulated maracuja spheres create a natural dewiness, so skin look refreshed. It delivers a natural radiant finish that feels like an undereye treatment with 16-hour hydration.

“I love the natural finish & moisturizing texture without feeling greasy!,” Executive Director of E-Commerce Merchandising Gladys Rezabek said.

The full-coverage formula completely covers tired eyes, redness & more for 16 hours of longwear.

“It offers just the right amount of coverage for dark circles, blemishes & freckles,” Gladys added.

The waterproof formula doesn’t crease or sit in lines, making it the perfect candidate for mature skin.

“It’s the best concealer for fine lines! It minimizes the appearance of fine lines, while staying put all day without creasing,” Gladys said.

It’s also infused with preventative skincare: vitamin C is a free radical fighter than helps prevent premature signs of aging, while brightening.

Gladys is & always be a lifer when it comes to creaseless concealer™: “I’ve been using it for over 5 years & always go back after trying anything new.”

Pair with maracuja tinted moisturizer to enhance your natural radiance!

skin treat concealer

This one is for our on-the-go tartelettes! This lift in a stick™ glides on effortlessly thanks to the twist-up tube & angled tip.

Throw skin treat concealer in your purse for snack time because this baby is like a nutrition bar for your undereyes! Infused with essential fatty acid avocado, natural skin emollient shea butter, natural preservative & antioxidant vitamin E & macadamia, skin treat hydrates & nourishes. It’s truly a treat for your skin, especially if you have dry or combination skin!

“This is my favorite concealer because its super easy on the go. I keep one in my bag & desk for touch-ups throughout the day!,” Site Merchandising Coordinator Lisa Melchionda said.

A swipe of skin treat delivers medium-full coverage with a natural matte finish that instantly covers undereye circles, redness & more while brightening. Infused with diamond powder, it blurs & diffuses light to help minimize the look of fine lines, wrinkles & pores. The waterproof formula delivers crease-resistant, all-day wear. Oh, & it’s fragrance-free for all our sensitive-skin tartelettes!

Pair with skin treat poreless tinted moisturizer for an extra sweet look!


Now that you’ve found the best concealer for you, find your perfect shade match in seconds using the virtual try-on feature on Wanna complete your look? Perhaps one of our award-winning mascaras or best-selling lip glosses? Take our quiz & let our beauty concierge Taylor make personal recommendations for you!