Hi tartelettes,

I’m tarte’s digital gal Jenna. You may recognize my handy work (pun intended) on our instagram account @tartecosmetics. J

Who is better than your #BFF? Nobody!

One thing I love most about my job is that I get to share the story of tarte beauty and the work I do with Maureen with tartelettes everywhere. Included in that following of tartelettes is my very own best friend, Alissa. In fact, she may just be one of the biggest tarte fans out there and she is also my #1 support— this is one of the greatest things about my best friend. Alissa is also an avid collector of all things tarte. (It helps that her #BFF is always willing to share). Today is her birthday; and so, I wanted to celebrate her in a BIG way. Her favorite product of all time is our “carried away” collector’s set which many of you know is SOLD OUT. While preparing for the Golden Globes coverage this morning, I stumbled upon one last remaining carried away set in the PR closet. To celebrate my #BFF, I will be hosting a contest to WIN the very last “carried away” set (that you cannot get anywhere else) for your best friend and something equally as sweet for you! All you have to do is tag her in the comment section under one of the #BFF pictures above. We’ll ship it to her, love you. But wait, there is something for you too if you and your #BFF win, we’ll send you 4 sets from our Baby, it’s bold outside limited-edition collection listed below:

· for the love of lipgloss 15-piece maracuja lipgloss collector’s set
· picture perfect curler and deluxe lights, camera, lashes! 4-in-1 mascara
· the stand outs limited-edition best-sellers kit
· eye catchers 6-piece smolderEYES and skinny smolderEYES™ collector’s set

Here’s the beauty of this giveaway, you and your BFF can take creative liberty and divvy up the makeup however you choose and share it however you like (that’s what me and my #BFF do).

Between NOW and January 14th 2013 11:59 PM EST* you can *enter one entry per Instagram account. At 12PM EST* on January 21, 2013 I will select one winner (one set of #BFFs) based on creative merit, so make sure you say something wonderful about her. Winner will be notified by Instagram reachout on Instragram January 21, 2013. Winner will be announced on tarte’s instagram January 21, 2013 but there username will not be shared, only their first name, last initial and city of residence.

*How to Enter:
1. Follow @tartecosmetics on Instagram.
2. Tag a friend you’d like to treat in the comments section of our one of our #BFF photos (shown above) and tell us the greatest thing about your friend in one sentence or less and using the hashtags #BFF and #GOODVIBES

3. Post the comment between now and 1/14/13, 11:59PM EST.

Prizes:
· One Instagram entrant will be chosen as prize winner. In total, 1 (1) prize winner will receive the following:

 

 

 

 

· carried away with tarte collector’s set & adventurer bag- a $54 value

 

 

 

· for the love of lipgloss 15-piece maracuja lipgloss collector’s set- a $32 value

 

 

 

· picture perfect curler and deluxe lights, camera, lashes! 4-in-1 mascara- a $16 value

 

 

 

· the stand outs limited-edition best-sellers kit- a $25 value

 

 

 

· eye catchers 6-piece smolderEYES and skinny smolderEYES™ collector’s set- a $39 value

 

 

 

Total prize pack value: $166

Tag away tartelettes!

Ps. #BFFs rule!

Xo,

Jenna