Events

the tarte team rocks red lips for IWD

In honor of International Women’s Day the #RocktheLips campaign is encouraging women to wear red lips today in celebration of women everywhere. Now that’s something we can really get behind.

(OK, so not everyone is rocking red lips, but when you have so many lip shades at your disposal, it’s hard to choose just one!)

best-dressed at 84th Academy Awards

Ellie Kemper looked amazing in this rust sequin strapless. This dress accentuates her curves and complimented her gorgeous locks making her our pick for boldest-dressed!


Lara Spencer simply shone in this one shoulder gown. From the texture to the cut — which truly accentuated her statuesque physique — the look was flawless.

Louise Roe took our breath away with the unique white satin gown. Delightfully ladylike, we love the metallic details.

 

Maria Menounos looked stunning in the green side cut out gown. Showing off her natural curves while managing to keep the look elegant, we have to give her a nod as the evening’s sexiest-dressed celeb. Meow!

Michelle Williams is almost always a red carpet beauty stand out with her striking and flawless porcelain skin, but this Louis Vuitton number sent her straight to the top for our best dressed list. Chic yet adorable!

Milla Jovovich dazzled in this jaw dropping Elie Saab one shoulder gown.

 

Missi Pyle looked incredible in this eco-friendly turquoise design. She proved going green doesn’t mean you can’t be stylish!


Berenice Bejo wore a low cut, long sleeved mint green Elie Saab creation.  The gown, paired with her red locks, was a study in elegance that was not lost in translation.

Gwenyth Paltrow is almost always a fashion ‘do’ and  last night she proved why with this gorgeous Tom Ford gown. We give Gwenyth our vote for most chic.

Stacie Keibler looked incredible last night — and it wasn’t just George Clooney on her arm!  She rocked this amazing gold lamé Marchesa gown, causing neck sprains up and down the red carpet, making her tarte’s favorite head turner of the night.

get the look: Emmy Rossum at the Global Green pre-Oscar party

 

Emmy picked a gorgeous buttercup yellow Oliver Tolentino 50′s silhouette party dress that was made out of pineapple and hemp fibers for the Global Green Oscar Party, so I wanted to use tarte as it’s my favorite green makeup line that’s at the forefront of beauty. Inspired by the sweetness of the dress’s color and form, I chose a color palette of sherbets and bubble gum, perfectly suited for spring.” – Amy Nadine, celebrity makeup artist

Complexion:

For a light and dewy finish, Amy mixed smooth operator™ Amazonian clay Illuminating serum with smooth operator™ Amazonian clay tinted moisturizer with SPF 20.

 Cheeks:

Then she applied tarte’s cheek stain in dollface for a sheer candy pink with a hint of shimmer starting on the apples of her cheeks.

 Eyes:

For a wash of apricot color, she swept soft sienna from tarte’s femme naturale eyeshadow palette all over her lids followed by soft petal pink along the crease. She finished with two coats of tarte’s gifted Amazonian clay smart mascara in black.

Lips:

To complete this ultra-girly look, she applied tarte’s LipSurgence™ matte lip tint in lucky, followed by tarte’s maracuja divine shine lip gloss in dollface to create the perfect bubble gum pink.

fall trends from New York Fashion Week

Well, tartelettes, that’s a wrap: New York Fashion Week is officially over. The last makeup cases and sewing kits were packed up at Lincoln Center last night… but, for us, the fun is only getting started.

Now we get to play dress-up! We’ve checked out our favorite shows and pulled a few trends that will be inspiring our fall wardrobes.

who wears the pants?

After a few seasons of watching ethereal dress after ethereal dress traipse down the runway, it was a pleasure to see a more moody and structured silhouette return for fall 2012. Gorgeous, tailored trousers were everywhere, such as this fifties-inspired pair from J.Crew.

sparkle on!
Sparkles littered the runways this year, as designers sprinkled them on everything from coats to gowns. This fully-glittered dress from Theysken’s Theory stopped us in our tracks.

suit up

Menswear continues to be a strong fall trend. Strong-shouldered, suiting-inspired coats and full-on pantsuits appeared in shows everywhere; the Ralph Lauren collection was dominated by them.

gettin’ chunky

When it’s cold outside, there’s nothing we love more then a ridiculously oversized sweater. If you’re like us, you’re in luck: fall 2012 brings tons of chunky and loose-knit jumpers, like this one from Michael Kors.

Make an outerwear statement

Many a designer sent statement coats down the runway this fashion week – a practical counter-balance for all those sheer tops! We adored this kaleidoscopic version by Rodarte.

the dark side

The overall sentiment in the design world seems to have shifted from soft and girly to dark and moody. From the abundance of dark colors – wine and black being the most common – to the more structured silhouettes, the clothes this fashion week seemed more brooding and complex and, therefore, more interesting, like this look from Yigal Azrouel.

get the look: Hillary Scott at the 54th Grammy Awards

Her dress faded from black to burgundy, so I took the colors from her dress and incorporated them into a colorful cat eye — it completely lit up her gorgeous green eyes.” -Terri Apanasewicz, celebrity makeup artist

Complexion:

* To begin, Terri used tarte’s smooth operator™ Amazonian clay waterproof concealer under her eyes, then applied tarte’s Amazonian clay 12-hour full coverage foundation with Broad Spectrum SPF 15, with tarte’s new airbrush finish bamboo foundation brush.

* Then she dusted Amazonian clay bronzer in park ave princess under her cheekbones to contour the hollows of her cheeks.

Cheeks:

* For the perfect pop of color she brushed on tarte’s Amazonian clay 12-hour blush in dollface, a light baby pink, on the apples of her cheeks.

* She finished by adding luminosity to her complexion with tarte’s Amazonian clay shimmering powder in champagne over her blush.

Eyes:

* She sculpted her brows with  emphasEYES™ Amazonian clay waterproof brow pencil.

* She lined the inner rims of the eyes with tarte’s smolderEYES Amazonian clay waterproof liner in fig and then went over it with emphasEYES™ high-definition inner rim eyeliner black pencil.

* Then she drew smolderEYES Amazonian clay waterproof liner in fig along her lash line toward her temple, creating a glamorous cat eye.

* To make her green eyes pop, she dusted matte plum from neutralEYES eye shadow palette over the liner.

* She followed by lining her lower lashline with smolderEYES Amazonian clay waterproof liner in fig to complete the winged effect.

* For extra volume and dramatic separation on her upper lashes, Terri used two coats of tarte’s lights, camera, lashes! clinically-proven mascara.

 Lips:

* To complete her look, Terri filled in her lips with tarte’s LipSurgence™ lip luster in buff, then added an extra dose of shine with tarte’s new maracuja divine shine lip gloss in glisten.

and the award goes to….

style envy: Rachel McAdams


With The Vow coming out this Friday, we’re excited for the chance to revisit a super-talented (and stylish) actress: Rachel McAdams. We’ve been fans of McAdams since she sauntered down the halls of North Shore High School as leader of the Plastics, then turned around and won our hearts as one-half of a star-crossed couple in the Notebook. Since then, she’s proven time and again that she can play the bad girl, the young ingénue, a fearless heroine, and everything in between.

Regardless of the character she’s playing, McAdams’ red-carpet style is always enviable. This girl is a fan of sleek glamour, but she’s also not afraid to take a little risk, whether it’s with her hair color (remember those pink streaks?) or a daring silhouette. We’ve chosen some of our favorite McAdams’ looks, from both on the screen and off.

For her break-out role as the despicable Regina George, McAdams rocked an array of miniskirts and a spectrum of pink.

As heiress Allie in the classic tear-jerker The Notebook, she got to sport the best of forties’ and fifties’ fashion: gorgeous suits and dresses, and some fabulous hats.

Although Midnight in Paris’s Inez plays the cynical foil to the charmingly naïve Gil, we have to admit that her clothes are great. As we’ve gushed about before, we loved the effortless, Euro-chic wardrobe.

[Photo credits: IMDB]

And now, the red-carpet highlights, from pink hair at a Wedding Crashers premiere (has anyone else made neon highlights look so adorable?) to a sequined bustier and linen pants on the red carpet this year.

 

 

healthy sweets for your sweetie

 This Valentine’s Day have your main squeeze bite into something sweet and healthy with these good-for-you goodies!

 

Babycakes bakery is great place to pick up treats if your sweetie is a vegan, these cupcakes are healthy, but still sure satisfy any sweet tooth

Strawberries are a great choice for Valentine’s Day.  They’re loaded with healthy minerals and vitamins, the kind that boost your immune system, improve brain health, and slow aging. Add a little dark chocolate and you’ve got a treat very few people can resist. Yeah, that’s sweet.

Dark chocolate — a potent antioxidant known to lower blood pressure — covered almonds are packed with protein and vitamins that not only taste great, but are healthy as well. Unless your sweetie is allergic to nuts — we suggest you find that out first — these are the perfect Valentine’s gift.

Angel food cake is really a star in the world of baking and confection. Named because of it’s light and airy texture, this cake is great because it’s low in calories but still offers a delicious sweet taste without the guilt.


maracuja divine shine lip gloss + free LipSurgence™ = LOVE

tarte tip for lust-worthy valentine’s lip: Layer it up! Apply LipSurgence™ matte lip tint first for the perfect tint, then gloss over with divine shine for a picture perfect pout!

Watch the video for the promo code, then get your free LipSurgence™ from now until Feb. 7th!


 

 

Only valid at www.tarte.com. must enter promo code MATTE at checkout. cannot be combined with any other offers. not valid on previous purchases. no rain checks. must purchase maracuja divine shine lip gloss and choose LipSurgence matte lip tint color of your choice. add both items to your shopping bag and once promo code is applied, the discount on the LipSurgence matte will be reflected. offer valid while supplies last and is subject to change at any time without notice. Orders may be subject to tax and shipping charges. Tarte has the right to cancel any orders due to unauthorized use. offer valid starting on February 2, 2012 and expires on February 7, 2012 at 11:59pm EST.

 

#tweets4tarte

Happy leap year tartelettes, and welcome to February!

If you’re anything like us, you know there’s nothing better than free time. We’ve decided to make the most of 2012′s extra day by spending the next 29 days focusing on what makes tarte tick: powerful, pure products and YOU: our passionate tartelettes.

Yes, you are just as important as our ingredients and innovations!

We love hearing your feedback and ideas. So this leap year we’re launching our ‘#tweets4tarte’ campaign, 29 ideas in 29 days.

The campaign is simple, we’re putting you in the creative driver’s seat. We’ll post a question about makeup, ingredients, design and many other topics on twitter and you answer it with gloves off honestly. Tell us what you really think about what we’re doing and what we should be doing — help us give YOU what YOU want.

Who’s in?

 

 

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