WINNER UPDATE! Thank you for all of your amazing comments, the following winners were selected at random. Please e-mail your shipping information to Kristin@tartecosmetics.com and place ECOPURE in the subject line. Thanks!

Congrats:

Kellie comment #3, Lorraine comment #23, Kirsten comment #30, Pam comment #40 & Abbe comment #42!!

This week marks the 40th anniversary of Earth Day and what better time than the present to tell you a little more about tarte’s eco-friendly initiatives. I’ve decided to kick off our green chatter with one of our best packaging accomplishments and an industry first: EcoPure®.

Eco-what?!  For starters, did you know that it can take up to 80 years for plastic containers to breakdown? At the rate we consume and trash items…well, that’s a lot of buildup & every reason why we all need to be more aware. That’s why we originally launched our customer recycling program, but we wanted to do more. And in August 2009 we did exactly that with the launch of lifted™ natural eye primer.

This natural eye primer boasts high-performance natural™ ingredients like Ginseng & Firmitol™ and is clinically tested to tighten eyelids and decrease fine lines and wrinkles by 51% ten minutes post-application . So, why else is it on this eco-pedestal? Hello, EcoPure®.  The lifted™ component is made from plastic that is infused with EcoPure®, a recyclable, non-toxic resin-additive that allows plastics to completely biodegrade in less than 5 years!! I’d say that is pretty incredible. Lifted™ has an indefinite shelf-life and will only begin breaking down once it is placed in a landfill environment (i.e. not your beauty drawer).

Although we wish everything was made with the EcoPure® additive, it can be tricky. We are making our best attempts to continue to incorporate this breakthrough packaging material into the tarte line, as well as continuously explore all green packaging options.  In celebration of Earth Day we will be giving away a lifted™ to five lucky winners! To register all you have to do is share some recycling facts and tips below on the comment board with us. We’d love to hear what you’re doing to make this planet a greener place! Remember: be green, be smart, be tarte!

xo,

Kristin