Posts tagged makeup

It’s All About the Cat Eye

Striking and boldly feminine, the cat eye is a makeup classic. That thick slash of black eyeliner on the top lid is both girlie and mysterious — and it’s definitely back in style.

While the ladies of Mad Men have been sporting the look for a couple of years now, new shows like Pam Am — an office obsession — and The Playboy Club — no one’s obsessionhave made it hard to escape the timeless style, no matter what channel you’re on.  Considering that the cat eye was originally popularized by beauty icons as versatile as Brigitte Bardot, Audrey Hepburn and factory girl Eddie Sedgwick, why wouldn’t you give it a try?

So go ahead, dip your toe into the pool of retro glam. In fact we’ll help you take the plunge. We asked Jen to film a quick and easy beginners guide to applying a softer, daytime cat eye with our multiplEYE lash enhancing liquid eyeliner. Check it out and let us know what you think!

 


Watch QVC, then Tweet to Win tarte Products!

Anyone one who tunes into watch our Founder and CEO Maureen Kelly on QVC knows that she introduces some amazing new products on air. In fact, we’re so excited about our latest launches that we want to get them in your hands as soon as possible. That’s why today we’re raffling off a tarte prize package on twitter.

Maureen will be featuring our gifted Amazonian clay smart mascara on Beauty Newsmakers during the 1pm EST hour TODAY, and the raffle winner will receive a duo pack of this mascara!!

To enter the raffle tweet “#maureenonscreen @qvc with @tartecosmetics gifted Amazonian clay mascara” as soon as you see Maureen appear on QVC during today’s 1pm EST Beauty Newsmakers. It’s that simple.  We’ll choose a tweet at random and announce the winner at the end of the day.

Good luck! Get tweeting tartelettes!!

 


Unfortunately, at this time our twitter raffles are only open to US residents.

 

Get the Look: Allure Best of Beauty Winner our Amazonian clay 12-hour blush!

As you may have heard, last week Allure magazine awarded our Amazonian clay 12-hour blush the best powder blush of 2011! We were honored by the recognition and thought a little tutorial was in order — for both our longtime fans and tarte newbies.

 

 

You can purchase your perfect shade of 12-hour blush here!

 

Become a tarte starlet this Saturday!

Indulge in old Hollywood glamour as we unveil the starlet, our incredible, Sephora exclusive new palette for the holidays!

Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City

When: Saturday, September 24, 2011; from 12pm to 6pm

What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!

Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!

 

See you there!

Koryn

natural beauties

At tarte™ we’re inspired by the everyday woman—teachers, lawyers, fashionistas, new moms, working moms, grandmas (or as our Executive Director of Sales & Education likes to say: glam-mas) and our list goes on! We love learning about this woman and enhancing her natural beauty with good for you glamour. To us it’s important that we celebrate these natural beauties year-round. So we hit the streets of NYC, stopping real women at random and convincing them to dish their makeup secrets.

name: Michelle

day to day: Makeup Artist—this was pure coincidence, we had no idea Michelle was a makeup artist when we stopped her on the street.

beauty philosophy: “Less is more! Everyone looks better with a little makeup, but don’t go overboard.”

by the numbers: An average of 10 minutes to apply six products daily.

first makeup purchase ever: “A horrendous raspberry colored blush.  I was probably 10 or 12.”

must-know tip: “Use blush! I think a lot of women underplay blush, they don’t understand how much it can enhance the face. Blush brightens, it makes you look younger.”

Let us know what you think of our new, weekly blog series: natural beauties. Maybe you’ll be our next natural beauty!

Get Enchanted… Everybody!

Just like a perfectly broken-in pair of jeans, the right lip color should be comfortable, flattering, and make you feel fabulous about yourself when wearing it. But is there one tone that looks good on every one? For years, you’ve read that if you have pink undertones, you should wear this shade, or if you have olive skin, that shade will work best. But guess what? tarte’s Lipsurgence™ natural lip tint in enchanted flatters literally every girl under the sun – whether she’s blond or brunette, tawny-skinned or alabaster.

As a freelance makeup artist for tarte, I work with women of all ages and ethnicities. tarte’s incredible high-performance natural™ line has specific shades that flatter every complexion, from the palest porcelain to the deepest walnut. However, at tarte events (check out an Ulta or Sephora near you!), I often find myself reaching for enchanted over and over. It’s a beautiful medium rose that, when applied, is the perfect “your lips, but better” shade. No need to struggle with a tricky lip brush or sharpener, because it’s packaged like a chubby crayon that you can twist up and slick right on. With its staining power, it lasts from sunrise to sunset with no need for touch-ups! What could be better for a busy beauty like you?

To show all of you fabulous tartelettes how versatile enchanted is I’ve applied it on three gorgeous tarte staffers here at our office, all with dramatically different complexions and coloring. For intensity  purposes, I’ve also applied it in three styles for various occasions – for casual weekend-wear, for long days at the office, and for a fun night out.

So, like those super-slimming jeans you’ve had for years –you know the ones  that make your sharp blazer and heels look downtown or dress up your super-comfy sweatshirts—enchanted will be your new go-to, whether you’re out dancing or lounging around the house (glamorously, of course!).

Will you be enchanted?

xo,

Charlotte & Jen

Charlotte loves tarte

tarte smooth operator™  Amazonian clay serum

tarte smooth operator™  Amazonian clay finishing powder

tarte  LipSurgence™  lip luster

tarte lights, camera, lashes! Natural mascara

Get the Look:

When tarte met BabyCakes…

For those of you who have not already met, let me introduce you to BabyCakes, NYC’s (& LA’s!) most-celebrated vegan bakery. This fantastic sweet shop offers all your favorite treats from cupcakes and brownies, to their signature (must-try) cookie sandwiches. Although all of their organic goodies are free of gluten, wheat, soy, casein, egg and refined sugar, they certainly don’t taste like it! Yesterday we had an office birthday (Happy Birthday Kate!) and celebrate we did with a cake plate piled high with BabyCake’s cupcakes in the dreamiest of pastel colors (a la ‘The Umbrellas of Cherbourg). What’s sweeter than red velvet frosting? The fact that BabyCakes is just a 10 minute subway ride from our office (score!) Located in the super-hip lower east side at 248 Broome Street (between Orchard and Ludlow), it’s our ultimate snacking destination. Be sure to stop by if you happily find yourself in New York. Say goodbye to your prior notions of “crunchy granola” health food and hello to beautiful, colorful cookies and cupcakes that are impossible to resist!

Tell us what’s your favorite local bakery?

xo,

Jen

Meet the Pro: Beverly Fink

Whether you’re walking down the aisle or on the Red Carpet, this makeup artist knows how to make any woman look flawless! Introducing… Beverly Fink. She’s one of Florida’s most talented makeup artists, and she often contributes to media outlets such as the Miami Herald and The Green Bride Guide. I had the pleasure of chatting with Beverly and I’m going to share some of her beauty secrets with all of you! Check out her Q+A to learn more about her endless talent and if you have any questions for her, then please comment below!