Posts tagged makeup

Message from Maureen: Tune into QVC, then Tweet to Win a tarte Holiday Palette!

Hi tartelettes,

Plans for the weekend? How about watching me live on QVC this Sunday, at 7am and 4pm EST for The Joy of Giving Weekend. I’m sooo excited for you to see our Old Hollywood- inspired holiday collections! I can’t wait to share with you what makes each one unique, and the perfect gift (for that loved one, including YOU!).

What I love about appearing on QVC is that I can talk to YOU, tell you why my team and I created a certain beauty product and show you how to use it! It’s so fun to hear from you—so please continue to call in, tweet and post your own personal stories, too.

To kick off the gift-giving season, we’ll be raffling off a set of our puttin’ on the glitz limited-edition color collection & clutch to one lucky twitter follower.

It’s easy to enter the raffle, just tweet #maureenonscreen @QVC with @tartecosmetics #puttinontheglitz: http://ow.ly/7inDj during either show. The tartelettes and I will  select a winner at random and announce them on@tartecosmetics on Monday.

Remember: tap into your inner glamour girl by tuning into QVC at 7am and 4pm EST this Sunday, then tweet to enter our puttin’ on the glitz raffle.

Good luck, tartelettes!

Unfortunately, at this time our twitter raffles are only open to US residents.

Celebrity Halloween Costume Roundup 2011

 

I

It’s no secret that Halloween is one of our favorite holidays here at tarte! Not only do we indulge in sweets and costumes, but we love to see celebs getting into the spooky spirit too. Here are our favorite celebrity Halloween costumes of 2011.

Left to right: Liv Tyler as Cat Woman, Kim Kardashian as Poison Ivy, Holly Madison as Rapunzel, Heidi Klum as a living biology lesson, and below is Debra Messing in Day of the Dead makeup.

 

Get the Look: Once Upon a Time

 

Like a lot of you, we’ve been swept away by ABC’s new fairytale drama Once Upon a Time. The show’s premise is that all of our favorite childhood storybook characters have been cursed, forced to live in modern times, had their memories wiped and are all inhabiting a small town in Maine. Not only is this a refreshing take on the Brothers Grimm, but the dual timeline gives the actors the opportunity to play two characters, showcasing various personalities, styles and beauty looks.

Take one of our favorite cast members, Ginnifer Goodwin. The actress, whose gamine face has pretty much ensured her the ingénue role for the rest of the decade, manages to pull off two flawless and fashionable looks simultaneously. As pre-cursed Snow White and modern schoolteacher Mary Margaret Blanchard, she frequently swaps out one color palette for another in a single episode,  sporting icy cool shades in one scene and a sweet, dewy look in the next.

Bravo Ginny! You nail them both.

Fancy yourself a modern Snow White, or do you think you rock the soft, sweet style of a small town beauty? To achieve either character’s pristine porcelain look follow the how-to below.

 

Snow White’s cool beauty:

Complexion: provocateur pressed mineral powder in fair

Cheeks: Amazonian clay 12-hour blush in dollface

Lips: LipSurgence™  lip tint in enchanted

Eyes: emphasEYES™ Amazonian clay waterproof liner in black

Lashes: lights, camera, lashes! mascara

Mary Margaret Blanchard’s lovely, warm glow:

Complexion: smooth sperator™ tinted moisturizer in agent 06

Cheeks: mineral powder bronzer in park ave princess

Lips: LipSurgence™ matte lip tint in exposed

Eyes: MultiplEYE™ lash enhancing liquid eyeliner and Femme Natural Palette shades: Golden tan (all over eyelid), Shimmering cocoa (outer corner)

Lashes: gifted Amazonian clay smart mascara

It’s All About the Cat Eye

Striking and boldly feminine, the cat eye is a makeup classic. That thick slash of black eyeliner on the top lid is both girlie and mysterious — and it’s definitely back in style.

While the ladies of Mad Men have been sporting the look for a couple of years now, new shows like Pam Am — an office obsession — and The Playboy Club — no one’s obsessionhave made it hard to escape the timeless style, no matter what channel you’re on.  Considering that the cat eye was originally popularized by beauty icons as versatile as Brigitte Bardot, Audrey Hepburn and factory girl Eddie Sedgwick, why wouldn’t you give it a try?

So go ahead, dip your toe into the pool of retro glam. In fact we’ll help you take the plunge. We asked Jen to film a quick and easy beginners guide to applying a softer, daytime cat eye with our multiplEYE lash enhancing liquid eyeliner. Check it out and let us know what you think!

 


Watch QVC, then Tweet to Win tarte Products!

Anyone one who tunes into watch our Founder and CEO Maureen Kelly on QVC knows that she introduces some amazing new products on air. In fact, we’re so excited about our latest launches that we want to get them in your hands as soon as possible. That’s why today we’re raffling off a tarte prize package on twitter.

Maureen will be featuring our gifted Amazonian clay smart mascara on Beauty Newsmakers during the 1pm EST hour TODAY, and the raffle winner will receive a duo pack of this mascara!!

To enter the raffle tweet “#maureenonscreen @qvc with @tartecosmetics gifted Amazonian clay mascara” as soon as you see Maureen appear on QVC during today’s 1pm EST Beauty Newsmakers. It’s that simple.  We’ll choose a tweet at random and announce the winner at the end of the day.

Good luck! Get tweeting tartelettes!!

 


Unfortunately, at this time our twitter raffles are only open to US residents.

 

Get the Look: Allure Best of Beauty Winner our Amazonian clay 12-hour blush!

As you may have heard, last week Allure magazine awarded our Amazonian clay 12-hour blush the best powder blush of 2011! We were honored by the recognition and thought a little tutorial was in order — for both our longtime fans and tarte newbies.

 

 

You can purchase your perfect shade of 12-hour blush here!

 

Get Jennifer Carpenter’s Emmy Look

Hollywood makeup artist Florido Basallo used tarte cosmetics to create actress Jennifer Carpenter’s glowing look for last night’s Emmys.

The Inspiration: “Jennifer’s dress for the Emmy’s was gleaming with elegance. I wanted to complement it by giving her glowing, sun-kissed skin, with lined lids and lashes.” –Florido Basallo

Complexion: He mixed tarte’s Amazonian clay illuminating serum with foundation to keep her skin luminous and fresh. He set her look with tarte’s smooth operator™ micronized clay finishing powder.

Cheeks: For luminous warmth, he cocktailed tarte’s Amazonian clay 12-hour blush in blissful, and tarte’s matte waterproof bronzer in park ave princess.

Eyes: For fluttery lashes, he double coated her lashes using tarte’s lights, camera, lashes! clinically-proven mascara, then lined her eyes with tarte’s multiplEYE™ clinically-proven lash enhancing liquid liner to define her lashline. He also added definition to her brows with tarte’s Amazonian clay waterproof brow mousse in taupe.

Lips: For a simple yet sexy shot of shine, he added tarte’s LipSurgence™ lip luster in adored.

Finishing Touch: He spritzed tarte’s celebutante moisturizing dry oil spray over her décolletage, arms and legs for a glistening final touch.

Tell us what you thought of Jennifer’s Emmy look on our Facebook page.

Get Minka Kelly’s Emmy Look

Last night celebrity makeup artist, Matthew Vanleeuwen, created a gorgeous look for Emmy’s presenter Minka Kelly using tarte cosmetics.

The Inspiration: “Minka’s dress had this amazing 40s feel to it, so I wanted her makeup to be a modern, fashionable twist on that classic 40s look.” –Matthew Vanleeuwen

Complexion: First, he smoothed tarte’s smooth operator™ Amazonian clay illuminating serum all over to brighten Minka’s complexion. Then he blended tarte’s Amazonian clay full-coverage foundation in tan to even out her skin tone. He dusted tarte’s smooth operator™ micronized clay finishing powder under the eyes and down the nose to set her makeup and minimize shine, and brushed tarte’s smooth operator™ Amazonian clay finishing powder in bronze over her cheeks, chin, and forehead to add a soft contour.

Cheeks: He made her cheeks pop by dusting tarte’s Amazonian clay 12-hour blush in blissful from the apples of her cheeks, up along her cheekbones.

Eyes: Vanleeuwen used shadows from tarte’s neutralEYES eye shadow palette volume II. He started by brushing matte taupe over the entire lids, blending it over the creases, and up and out onto the brow bones. Then he pressed shimmering soft peach onto the lids and into the lashlines. He added depth by blending matte plum from the outer corners of the creases to the middle of the lids. He defined her eyes by lining her lashlines with emphasEYES™ aqua-gel liner in black, and then going over the line with tarte’s multiplEYE™ clinically-proven lash enhancing liquid liner, and extending it just past her lashlines for a subtle winged effect. He finished with two coats of tarte’s lights, camera, lashes! clinically-proven mascara on upper lashes and a subtle coat on her lower lashes.

Lips: Vanleeuwen layered two colors to create Minka’s fresh berry pout. He used tarte’s LipSurgence™ matte lip tint in hope to add a natural,rosy-looking color, then finished with tarte’s LipSurgence™ lip luster in Pouty for an added dose of shine.

Tell us what you thought of Minka’s Emmy look on our Facebook page.

 

Become a tarte starlet this Saturday!

Indulge in old Hollywood glamour as we unveil the starlet, our incredible, Sephora exclusive new palette for the holidays!

Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City

When: Saturday, September 24, 2011; from 12pm to 6pm

What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!

Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!

 

See you there!

Koryn

natural beauties

At tarte™ we’re inspired by the everyday woman—teachers, lawyers, fashionistas, new moms, working moms, grandmas (or as our Executive Director of Sales & Education likes to say: glam-mas) and our list goes on! We love learning about this woman and enhancing her natural beauty with good for you glamour. To us it’s important that we celebrate these natural beauties year-round. So we hit the streets of NYC, stopping real women at random and convincing them to dish their makeup secrets.

name: Niyati

day to day: Non-profit administrator

beauty philosophy: Naturally unnatural

by the numbers: An average of 10 minutes to apply four products daily.

must-have product: “Eyeliner, I look dead without it!”

first makeup purchase ever: “When I was 12 I was really into blue eye shadow. That was a really bad idea, but I soon gave it up.”

must-know tip: “I stand by the “don’t wash your hair every day” rule. When you wash too often, your hair dries out. Dirty hair is softer and looks healthier.”

Let us know what you think of our new, weekly blog series: natural beauties. Maybe you’ll be our next natural beauty!