At Tarte, Inc. we are committed to protecting your privacy. We firmly believe that electronic security and privacy are necessary for the continued success of the Internet. In support of this, we only use the personally identifiable information (personal information) that you provide in accordance with the terms outlined below.
personal information we collect
You have many ways to provide information to Tarte.
You can be added to the Tarte mailing list; subscriptions to the mailing list can be cancelled at any time.
You can participate in Tarte contests, sweepstakes and promotions as long as you meet eligibility requirements and comply with all applicable rules. As part of your participation, we may request your name, mailing address, e-mail address and other information in order to administer the promotion, notify winners, etc.
When you submit a request, review or comment to our customer service department or participate in any interactive services Tarte offers (today or in the future), we may ask you for your e-mail address or other contact information so we can follow up with you and we may obtain other personal information about you.
When you complete a survey on-line, we may ask for certain information from you, including your age, zip code, shopping habits, e-mail and/or mailing address.
When you place an order on our Sites, we will use your information to process and fill your order. We may send you an e-mail to confirm or update you on your order. We may also need to contact you by regular mail, e-mail or phone if we have any questions regarding your order.
If you share information about yourself in an open format, like on a Third Party Site or in the user-generated content portions of our Sites, Tarte considers that information to be public information and not personal information. Use caution when posting your own content. Individuals under the age of 18 should be especially careful not to provide any personal information when participating in any area of the Sites where user-generated content might be available to the public. Please see our Terms of Service for the standards of behavior that must be followed when using these portions of the Sites and the Third Party Sites.
how we use your personal information
From time to time, we will use the information you provide to us to send you e-mail or regular mail regarding products, services, contests and promotions that we think may be of interest to you. We may also use information you provide to us to personalize your shopping experience by using your product interests and purchase information to recommend other products, services or promotions that we believe may interest you, including those of other companies. We may also notify you of functionality changes to the Sites. Information obtained through our Sites may be intermingled with and used in conjunction with information obtained through sources other than our Sites, including both offline and online sources.
Tarte may share your personal information with our marketing or advertising partners and with companies that perform services for us, such as fulfilling orders, delivering packages, sending and managing postal mail, email and other electronic communications, analyzing customer data, providing marketing assistance, processing credit card payments, storing of data on external servers, investigating fraudulent activity, conducting customer surveys and providing customer service. Even with this access to personal information necessary to perform these functions, those third parties are not authorized by Tarte to disclose your information for any other purposes. Tarte may disclose personal information if required by law or legal process.
We store your personal information in the United States. If you live in Canada or another country outside of the United States, you understand and agree that your personal information may be transferred to and processed in the United States, and that we may be required to use or disclose your information to a third party, including a government authority, in connection with a legal action or other proceeding, including without limitation, in response to a court order or a subpoena.
cookies, pixel tags and tracking
Tarte has a number of ways that it can offer better service and improve the shopping experience on our Sites.
We collect information about how you use our Sites by setting and accessing cookies on your computer. A cookie is a small piece of information sent by our Sites that is saved on your hard drive by your computer's browser. The cookie holds information our Sites may need to personalize or enhance your experience and to gather statistical data, such as which pages are visited, the internet provider's domain name and the addresses of the sites visited immediately before coming to and immediately after leaving the Sites. The information in the cookie lets Tarte trace "clickstream" activity (i.e., the paths taken by visitors to our Sites as they move from page to page) to enable us to better serve our customers by revealing which portions of our Sites are the most popular. Cookies also help us improve your shopping experience by, among other things, keeping track of your preferences, recognizing you if you have a shopping account, and tracking your shopping basket as you shop. Cookies contain absolutely no personal information so if any of your personal information needs to be accessed during your visit to the Sites, you will have to log in or otherwise authenticate yourself. We may link the anonymous visitor ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. From time to time, other companies may help us with data research and analysis, but they will be prohibited from using that data for any other purpose. You may disable cookies on your browser. Please review your browser's instructions for doing so. Note that certain features of the Sites may not be available if you delete or reject cookies.
We may use pixel tags (also called web beacons or “clear” gifs) on our Sites. They can help us analyze what our customers like to do on our Sites and the effectiveness of our features and advertising. They can also help us customize your browsing and shopping experience. We may use information collected through pixel tags or tracked links in combination with your personal information. We may also combine personal information you provide to Tarte with other personal information (such as purchase history and demographic information). If we work with other companies to help us track, collect and analyze this information, they will be prohibited from using this information for any other purpose.
You also have a right to opt-out of personalized targeted ads. Our advertising partners are members of the Network Advertising Initiative (NAI), to opt out of targeted ads served by our advertising partners, or any or all Network Advertising Initiative members, click here. Please note that when you opt-out using this method the Network Advertising Initiative will place an opt-out cookie on your computer. If you delete, block, or otherwise restrict cookies, you may need to renew your opt-out choice. Once you have opted out, our advertising partners will no longer use information they have collected to help deliver targeted advertisements.
Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. To the extent you employ such browser do-not-track signals or other similar mechanisms, we will use commercially reasonable efforts to honor such requests received by us to the extent we have the capacity and resources to identify and process your request. Due to the potential for rapid and diverse developments of technology in this area, we cannot guarantee that we can process every type of request that exists or may be developed in the future. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.
Tarte goes to great lengths to keep financial information you provide to us private and safe. We use Secure Socket Layers (SSL), the industry standard in transferring information to process your orders. The SSL encrypts, or translates, your order information into a highly indecipherable code, which is processed immediately. All credit card transactions occur in a secure area of our site, to protect you from any loss, misuse or alteration of information collected. When you have finished shopping and begin the checkout process, you will move into the secure area of our site. Once you've entered, the page address (URL) will change from http to https, to let you know you are in a secure area. You acknowledge, however, that no transmission of data over the Internet or mobile phone devices can be guaranteed to be 100% secure, despite our efforts. We also cannot protect financial or personal information that is not under our control. Thus, while we will use every means possible to ensure the security of information you transmit to us, we cannot guarantee that such information will not be intercepted by third parties.
social commerce and third party sites
We work with third parties, including social network sites like Twitter, Facebook, YouTube, Instagram, Pinterest, and Google+, and with application developers who specialize in social commerce so we can connect to your social networks. All of these companies operate Third Party Sites. We provide access to our Sites by third parties and business partners so we can generate interest in our products among members of your social networks and to allow you to share product interests with friends in your network.
The use of any features made available to you on our Sites by a third party may result in information being collected or shared about you by us or by the third party. Information collected or shared through any such third party features is considered “public information” by us because the Third Party Sites made it publicly available. If you do not want us to be able to access information about you from Third Party Sites, you must instruct Third Party Sites not to share the information. Tarte is not responsible for how these third parties may use information collected from or about you so be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. However, we do identify any areas on our Sites where third parties share information about you.
We use features on Third Party Sites that allow you to express positive opinions about our products or purchase our products. Those Third Party Sites may collect or register your views about our products (including whether you purchased a product) and make those views available to Tarte and on public portions of the Third Party Sites. If you do not wish any of this to happen, you should not express your views about our products on Third Party Sites, you should not buy our products through Third Party Sites, and you should review your privacy settings on such Third Party Sites. We are not obligated to display your name or other identifying information, account name, profile photo or other information or content on our Sites even if you express an opinion about one of our products or have consented to our use of such information or content. We reserve the right to remove the information of any person for any reason. We may also remove from our Sites, in our sole discretion, any product offering or any photo or product description relating thereto. If you would like us to delete the data we have collected about you that we have received through any social media provider or Third Party Site, please contact us. However, if your information is deleted you may not have access to certain promotions, product information or opportunities as a result.
In compliance with the Children's Online Privacy Protection Act of 1998, Tarte will never knowingly request, accept or use personal information from children under 13 years of age. The Sites are not designed for children. If you are under 13 and want to make a purchase, please have a parent place the order for you. If Tarte receives actual knowledge that a shopping account has been opened by someone under 13 years of age or information has been provided by someone under 13, Tarte will eliminate all personal information relating to that individual from our records.
opt-out from mailings
From time to time, you may receive periodic mailings, telephone calls, e-mails or other communications from us with news or other information on events, products, discounts, special promotions, or other offers from or on behalf of Tarte. If at any time you wish to stop receiving communications from us please send us an email to email@example.com with the phrase "Privacy Opt-out: Tarte Mailings" in the subject line, or write to us at the address provided below, and we will remove you from our mailing list. Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of most promotional e-mail messages from Tarte.
California Privacy Rights
If you are a California resident, you have the right to request information from us regarding the manner in which Tarte shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
1. The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
2. the names and addresses of the third parties that received the information; and
3. if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.
This information may be provided in a standardized format that is not specific to you. The designated email address for these requests is: firstname.lastname@example.org.
If you have any questions about your privacy or security on our Sites, please email us at email@example.com and include your name and address in the message or write to us at: Tarte, Inc., 1375 Broadway, Suite 800, New York, NY 10018.
Effective date: May 28, 2014.