Before I started tarte out of my one bedroom apartment in 1999, I was a total beauty addict like you, but I quickly became frustrated when I couldn’t find pure, powerful cosmetics. Everything I found was full of unhealthy, icky stuff, and whether it was from a department store or one of the very few "healthy" makeup lines I could find, the packaging was so unglamorous that I hardly wanted to buy it let alone take it out of my purse in public!
So I set out to create a line that would prove that glamour can be good for you by pioneering the use of high-performance naturals™. Today tarte is a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics infused with skinvigorating™ ingredients like superfruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients. But it’s not just about what’s in our powerful formulas; it’s what’s not in them that really sets us apart! All of our products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances and gluten, just to name a few. Ingredients are absolutely important to me, but so are formulas that perform. We call it tarte 12-hour power™, but you’ll just notice it lasts. Not to mention that we’ve got budgeproof, waterproof, sweatproof, SPF and formulas with truly compelling consumer panel claims.
But believe me we don’t just stop at the formulas – our chic, runway-inspired cases and compacts are more than just pretty packaging. We care about the environment, so we continue to support cooperatives in the Rainforest and develop sustainable components that can often be re-used to help reduce environmental waste.
From our award-winning blushes and lip tints to breakthrough Amazonian clay and maracuja complexion products, we’re committed to delivering real results for real women. I hope you enjoy your tarte purchase and remember: be green, be smart, be tarte!