base tape™ hydrating primer
base tape™ hydrating primer
skincare priming serum
£36
- all
- Original
- New
- Pastels
- Shimmer
- High-Shine
- all
- fair - light
- light med - med
- tan - deep
Buy It Again
base tape™ hydrating primer
WHAT IT IS
Skincare priming serum is like a makeup magnet!
WHY WE LOVE IT
- keeps skin hydrated for 12 hours
- improves foundation application & extends wear
- helps prevent makeup from caking in lines or pores
- gives skin a smoother, plumper appearance
- lightweight serum texture with coconut scent!
TARTELETTE™ TESTED*
- Immediately before foundation application:
- 97% said skin felt nourished & had a healthy glow
- 97% said skin felt instantly hydrated & smoother
- 100% said skin appeared hydrated & felt soft
- Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines
- After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt & appeared hydrated throughout the day
- 97% said skin felt softer & looked fresher
- 97% said skin appeared smoother
*Based on a consumer perception study of 35 participants
CLINICAL RESULTS**
- 12-hour hydration
- extends the wear of foundation
- dermatologist tested
- vegan
**based on a clinical study of 35 participants
Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten
- coconut: nourishes to leave skin smooth & soft
- jojoba: soothes & helps leave skin soft & supple
- centella asiatica: antioxidant, rich in amino acids, to hydrate
- vitamin E: natural preservative that also acts as an emollient & antioxidant
Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.